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MARKET RESEARCH Questionnaire Direct Customer Online

MARKET RESEARCH Questionnaire Direct Customer Online

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Published by Her Pony

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Published by: Her Pony on Oct 05, 2010
Copyright:Attribution Non-commercial


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On average, how much money do you spend per week onclothing?0- $50 $50-$100 $100-$200$200-$300 $300+
On average, how much to you spend on going out/entertainment per week?0-$50 $50-$100 $100-$200 $200-$300 $300+
. Which of the following statement would best describe you? (You may tick more than one)Fashion is my passion; I keep up to date with overseas trends before they hit AustraliaI like to be in style and purchase key trend items each seasonI seek out individual items to stand out from the crowdI don’t particularly care what is in trend I wear whatever is readily available to meNone of the above (Please Specify) ________________________________________________________________________________ On a scale of 1-6, rank the following in order of preference (1 being most and 5 being least)
You would most likely find me shopping inHi! My name is Lauren, I am the designer for new clothing label HerPony . My label encompasses a love of all thingsvintage with a modern edge. All of my garments are one of kind and handmade in Melbourne with love. I am undertakingthis research to attain information about the retail market and consumers. For more information about HerPony, pleasevisitwww.herpony.com.au(Please highlight answers and then send to lauren.jane@live.com.auxx
Chain StoresLarge Department StoresBoutique/designer storesUnique/one off shopsMarkets/op shops/Vintage outletsOnlineOther_______________ 5. Rank the geographical location that you are most likely to be found shopping in (From 1-4. 1 being mostpreferred)CBD Inner South suburbs (Prahran, Chapel St) Inner North (Fitzroy, Brunswick St) Outersuburban areas6. On a scale of 1-5, which of the following factors are the biggest influences in your purchasing decisions?Fit/Comfort Fabric Style Price Brand Practicality Other (Pleasespecify)_________________  Tick the statement that applies to you (you may tick more than one)
. I am most likely to buy clothing that…I have seen others wearIs a well known brandI have seen in a magazineRelates to a particular image/styleI have seen on the runwayOther (Please specify) ___________________________________________________________________________________________ 
. Which of the following words best describes your style…?Conventional Classic On/Trend Quirky/UniqueOther________________________________________ 
. Where are you most likely to be found on a Friday/Saturday nightHome Dinner/Movies Bar/Club Friends house WorkingOther______________________ 
. Do you prefer to shop in store or online?Shop Online
. What is your favorite clothing label/brand(s) _____________________________________________________________ 
. Which celebrity has the style that you admire the most_____________________________________________________ 
. What is your preferred style of music__________________________________________________________________
. What is your favorite fashion magazine or online fashion site?________________________________________________ 
. Please state the average amount of money that you would spend on each item of clothing.Shorts skirt________ Jeans___________ Dress _________ Bathers___________ Top__________ Shoes_______________ Please have a look at the HerPony lookbook and answer the following questions.
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