Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Digbeth Marketing Meeting held on the 16th September 2010

Digbeth Marketing Meeting held on the 16th September 2010

Ratings: (0)|Views: 339|Likes:
Published by Nicky Getgood
notes from the Digbeth Marketing Meeting held on the 16th September 2010 , 8.30am South Birmingham College.
notes from the Digbeth Marketing Meeting held on the 16th September 2010 , 8.30am South Birmingham College.

More info:

Published by: Nicky Getgood on Oct 05, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

10/05/2010

pdf

text

original

 
DIGBETH MARKETING GROUP16th September 2010, 8.30amSouth Birmingham College
MINUTES
PRESENT
 
Simon Delahunty-Forrest(BCC Urban Design),Steve McCarthy(BCC Marketing DEV Dept)AndyMunro(BCC Regeneration),Mike Hopkins(South B'ham College),Lisa Meyer(Capsule/We AreEastside),Gavin Fable,Jeremy Baxter(National Express Marketing),Richard Trengrouse(SouthB'ham College/Be B'ham),Michelle Aucott(Irish Forum),Becky Frall(Marketing B'ham),AngelaRattigan(White Swan/Pubwatch),Dave Peebles(Custard Factory),Nicky Getgood(Digbeth isGood),[michelle, can you remember the name of the lady from Fazeley Studios]
 
INTRODUCTION
 
Andy Munro thanked Mike Hopkins for kindly hosting the meeting.
 
BACKGROUND
 
Andy explained that whilst his BCC funded central role continued to bein the Jewellery Quarter,hehad been asked to look at assisting in the regeneration of Digbeth.Whilst there were some longterm objectives for the area,he felt that marketing was one of the issues that could be tackled inthe shorter term - the issues were about both the product itself and the effective marketing of thatproduct.
 
 THE DIGBETH OFFER AND THE MARKETING POTENTIAL
 
There was a wide ranging discussion but the main issues covered and actions arisingencompassed the following:-
 
- Richard Trengrouse undertook heritage tours/walks on a purely voluntary basis.ACTION:RICHARD TO E MAIL ANDY MUNRO THE GOOGLE MAP REFERENCE(AND ANYOTHER INFO)SO THIS COULD BE INCLUDED IN ANY MARKETING MATERIAL ON DIGBETH.- National Express were keen to be involved in the regeneration of the area and offered to stockliterature such as 'We Are Eastside'.They also felt that signage was a pressing issue.ACTION:THEY WILL LET ANDY MUNRO KNOW THE POSITION ON THE ATMNEGOTIATIONS.THEY WILL ALSO SEND HIM THE 'QUIRKY ' BRIEFING NOTE ON DIGBETH,DESIGNED FOR NAT EXPRESS STAFF.
 
-- Becky Frall (Marketing B'ham) said that she hoped some of the new 'Wayfinding' infrastructurewould impact on routes between the City Centre core and Digbeth in the next circa 18 months.ACTION;BECKY TO LET ANDY HAVE DETAILS OF PROPOSALS.BECKY TO ALSO LIASEWITH NAT EXPRESS ABOUT FAMILIARISATION OF STAFF.SHE ALSO MENTIONED THATSHE WOULD WELCOME DIGBETH REPRESENTATION ON THEIR 'WAYFINDING' STEERINGGROUP.ANDY TO DISCUSS FURTHER WITH BECKY.
 
-There was a discussion on internal signage within Digbeth and it was felt that(planning rulespermitting)use of high quality 'graffiti/artwork/poster sites etc could publicise events,help withorienteering and brighten up derelict sites and buildings..This was felt to be much more preferablethan 'standard' pedestrian signage.
 
ACTION;THE DIGBETH CREATIVE COMMUNITY TO LET ANDY HAVE SOME IDEAS TODISCUSS WITH THE PLANNERS ETC.IT WAS SUGGESTED THAT EC ARTS MIGHT HAVEALREADY RESEARCHED THIS SORT OF THING.
 
- It was generally thought that 'gateway' signage for Digbeth could only assist footfall and profilealthough it was not a panacea.ACTION;ANDY TO DISCUSS POTENTIAL WITH BCC ONCE THEY HAD A PRIVATE SECTORPARTNER.
 
- Dave Peebles felt that a small 'quirky' bus could help bring in people from the City Centre coreto the coach station etc.ACTION;NAT EXPRESS TO CONSIDER ALTHOUGH ANDY POINTED OUT THAT THIS HADBEEN TRIED PREVIOUSLY BUT WASN'T FINANCIALLY SUSTAINABLE.The distance was a lot shorter than the perception and that's where effective signage andmarketing came in.
 
-Dave also felt that branding was key and some professional expertise should be resourced.ACTION; ANDY TO DISCUSS RESOURCING WITH THE BIG CITY PLAN TEAM/MARKETINGB'HAM.
 
- Lisa Meyer was concerned about the attitude of the 'SAG' to events.Andy said that this neededto be on the agenda for a wider Digbeth debate as did concerns expressed by Angela Rattigan onparking.ACTION;LISA TO LET ANDY HAVE MORE INFO ON THE 'SAG' SITUATION.
 
- Steve Mccarthy (BCC Marketing) said that his team were keen to highlight the role of the BigCity Plan in Digbeth eg.Bradford St improvements,the Institute etc.He also mentioned a 'pub map'drawn by a local artist which had attracted a lot of positive comment.ACTION;STEVE TO LET ANDY HAVE MORE INFO ON THE MAP AND ANDY TO SPEAK TOSTEVE ABOUT POSSIBLY ASSISTING IN A DIGBETH REGEN EVENT.
 
-Mike Hopkins from SBC pointed out the massive impact the College had both economically andprofile wise - over 2000 students and facilities such as their 450 capacity auditorium.This could bean important contributor to the area's regeneration.ACTION;ANDY TO DISCUSS WITH MIKE THE POSSIBILITY OF HOSTING A DIGBETHEVENT AND ALSO HOW STUDENTS MIGHT ASSIST IN PULLING TOGETHER ANDMAINTAINING A DIGBETH WEBSITE WHICH MIGHT BE AN EXPANSION OF THE TEMPLATEINITIALLY DESIGNED FOR USE BY THE IRISH FORUM.
 
- On websites,Andy said that Marketing B'ham had allocatedv 'gateway' pages to many of B'ham's districts/suburbs and suggested Digbeth should take advantage.ACTION;ANDY TOLIASE WITH TIM MANSON.
 
- Andy asked about a comprehensive 'hard copy' guide to Digbeth and all agreed that this wouldbe beneficial.ACTION;ANDY TO INVESTIGATE CONTENTS POTENTIAL AND COSTS.
 
-There was a discussion about the colour theming of lampposts - after a fairly wide rangingdebate,it was felt that Digbeth High St and Bradford St excepted,this would be beneficial if thecosts weren't prohibitive and the funding could be found.The colour green was felt to be the mostappropiate from the available palette of colours.ACTION; ANDY TO INVESTIGATE FUNDING SOURCES AND ACTUAL COSTS AND TOSPEAK TO BCC CONSERVATION ABOUT THE SHADE OF GREEN - THERE WERE TWODIFFERENT OPTIONS.
 
-Nicky Getgood's site was felt to play a vital role as a networking conduit for Digbeth creatives.
 

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->