DIGBETH MARKETING GROUP16th September 2010, 8.30amSouth Birmingham College
Simon Delahunty-Forrest(BCC Urban Design),Steve McCarthy(BCC Marketing DEV Dept)AndyMunro(BCC Regeneration),Mike Hopkins(South B'ham College),Lisa Meyer(Capsule/We AreEastside),Gavin Fable,Jeremy Baxter(National Express Marketing),Richard Trengrouse(SouthB'ham College/Be B'ham),Michelle Aucott(Irish Forum),Becky Frall(Marketing B'ham),AngelaRattigan(White Swan/Pubwatch),Dave Peebles(Custard Factory),Nicky Getgood(Digbeth isGood),[michelle, can you remember the name of the lady from Fazeley Studios]
Andy Munro thanked Mike Hopkins for kindly hosting the meeting.
Andy explained that whilst his BCC funded central role continued to bein the Jewellery Quarter,hehad been asked to look at assisting in the regeneration of Digbeth.Whilst there were some longterm objectives for the area,he felt that marketing was one of the issues that could be tackled inthe shorter term - the issues were about both the product itself and the effective marketing of thatproduct.
THE DIGBETH OFFER AND THE MARKETING POTENTIAL
There was a wide ranging discussion but the main issues covered and actions arisingencompassed the following:-
- Richard Trengrouse undertook heritage tours/walks on a purely voluntary basis.ACTION:RICHARD TO E MAIL ANDY MUNRO THE GOOGLE MAP REFERENCE(AND ANYOTHER INFO)SO THIS COULD BE INCLUDED IN ANY MARKETING MATERIAL ON DIGBETH.- National Express were keen to be involved in the regeneration of the area and offered to stockliterature such as 'We Are Eastside'.They also felt that signage was a pressing issue.ACTION:THEY WILL LET ANDY MUNRO KNOW THE POSITION ON THE ATMNEGOTIATIONS.THEY WILL ALSO SEND HIM THE 'QUIRKY ' BRIEFING NOTE ON DIGBETH,DESIGNED FOR NAT EXPRESS STAFF.
-- Becky Frall (Marketing B'ham) said that she hoped some of the new 'Wayfinding' infrastructurewould impact on routes between the City Centre core and Digbeth in the next circa 18 months.ACTION;BECKY TO LET ANDY HAVE DETAILS OF PROPOSALS.BECKY TO ALSO LIASEWITH NAT EXPRESS ABOUT FAMILIARISATION OF STAFF.SHE ALSO MENTIONED THATSHE WOULD WELCOME DIGBETH REPRESENTATION ON THEIR 'WAYFINDING' STEERINGGROUP.ANDY TO DISCUSS FURTHER WITH BECKY.
-There was a discussion on internal signage within Digbeth and it was felt that(planning rulespermitting)use of high quality 'graffiti/artwork/poster sites etc could publicise events,help withorienteering and brighten up derelict sites and buildings..This was felt to be much more preferablethan 'standard' pedestrian signage.