Comsats Sahiwal DR Nadeem

Internship Report Nippon Paint Pakistan (Pvt) Limited
Table of Contents
1. BACKGROUND OF THE HOST ORGANIZATION................................................................................................3

1.1 Nippon Paint Pakistan...............................................................................................................................3
1.2 Vision Statement......................................................................................................................................4
1.3 Mission Statement....................................................................................................................................5
1.5 Core values of Nippon Paint.....................................................................................................................5
1.5.6 Nippon paint brands in the Pakistan Market.........................................................................................7
2. BUSINESS OPERATIONS OF THE COMPANY....................................................................................................8
2.2 SWOT Analysis of Nippon Paint Pakistan..................................................................................................9
2.2.1Strength..................................................................................................................................................9
2.2.2 Weaknesses.......................................................................................................................................10
2.2.3 Opportunities......................................................................................................................................10
2.2.4 Threats.................................................................................................................................................11
2.3 Marketing strategies...............................................................................................................................12
2.4.1 Competitive strategy adopted by Nippon Paint...................................................................................13
2.4.2 Nippon Spotless paint..........................................................................................................................13
2.3 Colour Creation Machine........................................................................................................................14
3. BUSINESS PROCESS ANALYSIS.......................................................................................................................15
3.1 Human Resource Department................................................................................................................15
3.2 Finance Department...............................................................................................................................16
3.3 Purchase Department.............................................................................................................................16
3.4 Marketing Department...........................................................................................................................17
3.5 National Sales Department.....................................................................................................................18
Functions of Sales Department............................................................................................................18
3.6 Production Department..........................................................................................................................18
3.7 Technical IU Department........................................................................................................................19
3.8 product and services of Nippon paint.....................................................................................................19
4. LEARNING AS A STUDENT.............................................................................................................................24
4.1 Duties and Accomplishment...................................................................................................................24
4.2 New Knowledge Acquired.......................................................................................................................24
4.3 Problems Encountered During the internship........................................................................................24
4.4 How experience impact on my carrier....................................................................................................25
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Recommendations............................................................................................................................................26
References........................................................................................................................................................27
Biblography......................................................................................................................................................28
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1. BACKGROUND OF THE HOST ORGANIZATION
The Nippon Paint Company was first started business in Japan as Komyosha in
1881 by two brothers Haruta and Jujiro Moteki and their chief engineer Heikichi
Nakagawa was also their partner. In the beginning they started their projects for the
Japanese navy but after this they started the production of viscous paint. In 1896
Nippon Company transfer all the Production Process in the new factory situated in
the Tokyo.
After transfer their Business in the Tokyo in 1898 Nippon Paint was recognized as
Japan’s first real paint manufacturing company. Nippon Paint Company spread very
fast across the Japan. After this in 1914 Nippon Paint expanded its Business into
China, India and South pacific. Nippon Paint established the Malaysian Paint
Industries in 1963 which is as Nippon paint Singapore. Four year later in 1967
Nippon paint also stared its Business in Thailand and Malaysia. Innovative product
inventions have been a trademark of Nippon Paint growth through the decades.
Nippon paint in 1986 introduced a new “photo ED” system for printed circuit boards.
In 1992 Nippon Paint Company introduces two more highly progressive innovations
“Flexceed” printing plates which could be developed in the water. Now the Nippon
Paint is recognized as Paint industry leader in the Asia. In the cities across Asia as
well as Ho Chi Minh and Seoul, the company plays diverse roles, increasing and
improving different features of life and Business. Nippon paint has acquired more
than 70% shares of automobile industries in Vietnam. Nippon Paint launch colour
shading system in china this system across the country offering more than 1000
colour shades and types. Nippon Paint constantly seeks new products and coatings
that are more eco-friendly and also focus on protecting environment.
In Japan it has diversified business like Nippon Bee Chemicals, Nippon Trading & co
and Nippon Marine.Besides bringing quality paint and coatings to all parts of the
region, Nippon Paint constantly seeks new products and coatings that are more eco-
friendly.
1.1 Nippon Paint Pakistan
Nippon Paint Pakistan (PVT) Limited was entering in to Pakistan market in 5 th

November 2007 its Head quarter is in Japan. In Pakistan Nippon Paint will be invest
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$25 million over the next three to five years which will include a manufacturing facility
in the Mustafa Abad District Kasur. Currently Nippon paint Pakistan has 200 outlets
nationwide out which 113 outlets are furnished by Nippon Paint colour creation
shading system company aim was to have more than 200 colour creations outlets by
the end of the year 2008.
The distribution network of the company is currently spread from the south Karachi
and Gwadar to Hilly areas of Mingora and continues going to spread. All authorized
dealers are equipped with Nippon colour creation machines which is a computerized
innovative system this system allow customer to choose colour from thousands of
colour and made available colour of their own choice within minutes.
Nippon Paint has specially formulated paint products for the Pakistan market. The
five main products of Nippon paint are in Pakistan are Nippon Brilliance Matt
Enamel, Nippon weather bond for exterior walls, Nippon perfect Emulsion and Matex
Gold for Interior walls and Nippon 9000 Gloss finish for Wood and metal products.
Now the main paint of Nippon Paint in under the manufacturing process of paint
initially there are about 300 employees are working. Nippon Paint is the largest and
quality paint manufacturing company in Asia and prominent name in paint worldwide.
It is Number 1 in Japan, china, Indonesia, Singapore and Malaysia and key player in
Thailand, Vietnam, Taiwan, Korea, and Hong Kong and in India. Now it is also
growing very rapidly in Pakistan. Nippon paint wants to invest more in the Pakistan.
Nippon Paint is known for its dedication to high quality, innovative products and
excellent customer service Output from the plant will be for local consumption and
possibly for export to neighboring countries.
1.2 Vision Statement
“We aim to build upon the strength of current foundations to meet the demands of
the new millennium everywhere across the globe”
Nippon paint seek live in harmony with nature and society playing our part as
responsible citizens by enhancing and beautifying our surroundings, protecting
nature and encouraging nature and encouraging the growth of our people.
 Company vision is to develop innovative and technologically advanced paint

products that will enhance beauty and protect our surroundings.
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 Nippon paint vision is to create workplace that maximizes the potential of

each person that creates mutual interdependency and trust, and that instills
collective pride and identity.
1.3 Mission Statement
“To be the partner of first choice for customers and suppliers, ensuring sustained
leadership position in the markets where we compete, delivering long-term business
value through a high performance culture, innovation, ethics and responsible care”
1.4 Company Mission has 5 purposes
i. Customer happiness
It is the mission of the Nippon paint to give the best value and high quality at the
competitive prices and to maintain good customer services every time
ii. Constant Growth
It the mission of the Nippon Paint to follow solid and sustainable growth both in the
industrial and other use paints.
iii. Human Resource Development
Nippon paint company mission is to develop their employees that they can work for
the betterment of company with efficiency and honestly and they can give better
services for the improvement of production.
iv. Service to the community
Nippon paint company mission is to contribute in the social wellbeing and economic
activities of community in which company operate by placing a high regard on the
environment and also working for the protection of natural environment.
v. Profitability
It is the mission of Nippon paint to ensure a fair and attractive on the shareholders’
investment on shares.
1.5 Core values of Nippon Paint
Following are the core values of Nippon panit.
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i. Focusing on our Customers future First
ii. Acceptance of entrepreneurial thinking
iii. Developing the talent of Our people
iv. The courage and courtesy
v. Integrity and responsibility
These values give standards to measure company by particularly in company

dealings with customers, suppliers, employees, and with the broader world. These
values have real meaning for company.
1.5.1 Focusing on our customers future first
Nippon paint is focusing at their customer future by giving them quality products and
services that can improve the future of customers. Company objective is to give
value to its customers and provide them high quality products.
1.5.2 Acceptance entrepreneurial thinking
Nippon paint stated that new thinking and new ideas are everything they said if we
want to compete we should need an environment which gives new ideas from
individuals and teams from the company so they always prefer the ideas of their
employees.
1.5.3 Developing the talents of our people
Company business will grow if the peoples of company grow too. So Company
wants to develop their employees first. They said they will develop existing talents,
new skills and progress. Through this commitment they can attract and retain people
of highest skills to develop business.
1.5.4 Courage and courtesy
Company said that they dislike rigid hierarchy and they want to give broad view to
their employees. Company policy is to give power to their employees, that
employees can work with full concentration and with honesty.
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1.5.5 Integrity and responsibility
Company stated that business needs to work within a frame work so the employees
should be aware with rules and regulations that they must obey. But integrity and
responsibility go deeper and then that. They said ethical and responsible behavior
matters to their business. If company will do right things than peoples will trust on
company.
1.5.6 Nippon paint brands in the Pakistan Market
 Nippon Paint Perfect Emulsion (interior)
 Nippon Paint Weather bond (Exterior)
 Nippon Paint 9000 Gloss Finish
 Nippon paint Brilliance Matt Enamel (interior wood, Metal & Wall)
 Nippon Paint Matex Gold (interior)
 Nippon Paint Matex Gold (interior)
 Nippon Paint Vinilex 5100 Wall sealer
 Nippon Paint ACS Wall Putty
 Nippon Paint Colour undercoat
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2. BUSINESS OPERATIONS OF THE COMPANY
2.1 Business hierarchal structure of Nippon Paint Pakistan
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2.2 SWOT Analysis of Nippon Paint Pakistan
The overall assessment of company internally and externally is called SWOT

analysis. In the SWOT analysis we check the Strength, weaknesses, opportunities
and threats of the company. Internal environment includes strength and weaknesses
while the external environments include opportunities and threats. The SWOT
analysis is very useful for the decision making of the company.
2.2.1Strength
Number one paint from the Japan
The major strength of Nippon paint of Pakistan is that it is the quality paint from
Japan.Nippon Paint is the Number one paint producing company in the Japan so
when people purchase paint from the market they prefer it than other they want to
purchase high quality paint. Nippon paint is introducing many varieties of paints in
the market of Pakistan. Company has more than 10 brands of paints.
1000 shades of colours first time in Pakistan
The other strength of Nippon paint is large shades of colours and latest colour
scheme in Pakistan. It has round about 1000 shades of different colours in Pakistan.
So from the outlets of Nippon paint you can choose paint of your own choice of
different shades. The other paint companies have no large shades.
High Quality
Company high quality products because Nippon paint is providing wide range of
paints in Pakistan, Like Wood paints, car paints, exterior and interior walls paint.
Nippon paint has introduces a high quality paint for cars name electrode Cathodic
paint due to its high quality this paint changes its colour according to light which
reflect it.
Colour creation machine
Colour creation machine first time introduce in Pakistan at their outlets. Nippon paint
is only one of the companies of the Pakistan which has first time introduced colour
creation machine in the market of Pakistan. By using this machine you can produce
the colour of your own choice only in a minute in front of your eyes.
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Anti germ paint in Pakistan
Nippon paint has introduced paint in Pakistan which is antibiotic. It resist the germs
which cause cough, and fever.
2.2.2 Weaknesses
Market coverage
As we know Nippon started its business in the market of Pakistan in 2007, therefore
the market coverage of Nippon paint is weak while the market coverage of Berger
paint and ICI paint is very fast. Still they are offering their products in the few cities of
Pakistan.
Few Dealers
There are only few dealers of Nippon paint in the Pakistan. Nippon paint has only
525 dealers in the Pakistan. Due to few dealers in the market it sales is less than its
competitors as its sales is less company annual profit is also affected.
Head office
Nippon paint Head office in Lahore is small in space there is no extra place for
sitting. Company half offices are at the production plant and half are situated in their
head office Lahore. Due to division of its offices it is very difficult for the company
employees to create link with each others
Price factor
Price factor is another weakness of Nippon paint because it competitors are offering
less prices and attractive incentives to their customers.
2.2.3 Opportunities
Increase Promotion
It is very good opportunity for Nippon paint to increase its promotion in order to give
information about their products to customers in the Pakistan because it is the
growing phase of Nippon paint.
Seeking new market
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Pakistan is developing country and there is a lot of business growth in this country.
So seeking new markets in this area is great opportunity.
Coverage
Nippon paint can increase its coverage to make it possible supply of products till
customers by increasing its dealers in the Pakistan.
Decrease cost
Nippon paint is the quality paint from the japan due to this its prices are high it is
good opportunity for Nippon paint to cut its cost and provides its products in the
market at low prices. Nippon Paint Company can increase its sales by decreasing its
prices.
2.2.4 Threats
Competition
The competition is increasing in the paint industry, many key players and local
companies are present in the market. Nippon paint has to take this factor in account.
Political instability
As we know Nippon paint is the quality paint from the Japan so the political instability
can influence the Nippon paint Business. As the government changes the rules and
regulation of Business and tax rates also changed. The change in tax rate can
increase the price of products.
Expending the market of ICI and Burger paint
As ICI and Burger paint are doing their business in the Pakistan from many years
they have many customers but Nippon paint has not many customers like ICI and
Burger paint.
So the main threat is of the expanding market of ICI and Burger paints.Threat of new
innovative products of the competitors. As Nippon paint come in the Pakistan its
competitors are offering more innovative products in the market.
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2.3 Marketing strategies
2.3.1 Product
First and foremost strategy of the company is to maintain quality and standard of
the existing products their manufacturing, meeting demands of the market had
become a great challenge for the company. And the main thing which is taken in to
account before getting the product out of the gate of Factory is to maintain the
quality of every single pack of the product. With time to time increasing demand, it
had also become essential to maintain the supply chain. Many of the raw materials
are imported from several countries. They are chemicals so their transportation
through air services is not feasible so they are usually mobilized through ships. So
when there is such expended inflow of raw materials and outflow of product, it
becomes a challenge to manage it.Nippon paint has more than 10 brands in the
market of Pakistan. Now Nippon paint is introducing new product called Nippon
Spotless paint. It has no smell and it is environmentally friendly.
2.3.2 Differentiation Strategy
Differentiation strategy is that the company makes its products or services differ to
the other companies. Nippon’s Paint has to provide more values to its consumers, so
that it will be beneficial to become the market leader. Nippon’s Paint is using
differentiation in order to differentiate its product and services from other key player
in paint industry of Pakistan.
2.3.3 Distribution Strategy
The overall production of Nippon paint is take place at their manufacturing plant
Mustafa Abad near Kasur. For the distribution of stock in all over the Pakistan the
stock is carried out from their warehouses situated in Mustafa Abad and maraka.
The company divided Pakistan into two regions south area and north area. Every
region is headed with regional sales manager. The company product is only
distributed to their registered retailer
2.3.4 Promotional Strategy
As we know Nippon paint recently enters in the market of Pakistan. It is not well
known to public. Nippon paint is now adopting the different promotional channels to
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introduce its products. Nippon paint advertises its products through different
channels like T.V, newspapers, and through their marketers. The main focus of
Nippon paint advertisement is T.V.
2.4 Competitors of Nippon paint
 ICI Paint
 Burger Paint
 Sunshine Paint
 Primex Paint
 Falcon Paint
 Deluxe Paint
 Kansi Paint
 Asian Paint
 Master Paint
 Royal Paint
2.4.1 Competitive strategy adopted by Nippon Paint
Nippon paint competitive strategy is that they have introduced colour creation
machine in the Pakistan market. By using this machine you can create the colour of
your own choice within a minute at the retailer store. The other paint company has
no facility of Colour creation machine.
2.4.2 Nippon Spotless paint
Nippon spotless paint first time introduced by Nippon paint in the Pakistan. This paint
is environment friendly and also very useful for the removal of spots. Nippon spotless
paint has a very good feature it has no smell which can cause any illness. It is only
first paint in the Pakistan which have zero volatile organic compound. Nippon paint
has competitive advantage at their competitors that they are not introducing that type
of paint in the Pakistan.
2.2.3 Cost leadership strategy
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Nippon paint want to decrease the cost of its products because they want to provide
high quality products at low price to their customers, to decrease the cost of their
products they are eliminating extra cost incurred during the production. At this time
Nippon paint use big bags which are reusable for raw material, with the help of this
they are eliminating their cost of production.
2.3 Colour Creation Machine
Nippon paint is the first innovator of shading system in south Asia. Nippon paint
brings first time computerized shading system called colour creation in Pakistan. It
helps the customer to choose right shade, hue, tint, and accent of colour. By using
this machine you can choose the paint according to your demand and also you can
choose the colour which suits yours theme from more than 3100 shades available in
two colour collections. The Quality colour series offers you softer, neutral shades,
while the Evolution colour series, and gives you richer, bolder ones. The colour
which you have selected first analyzed in the colour creation computerized machine
and it gives information to distributor. The paint is mixed and shaken to give a
finished product to the customer. All of this procedure is done in front of your eyes in
few minutes.
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3. BUSINESS PROCESS ANALYSIS
3.1 Human Resource Department
Human Resource Department is controlled by the Anwar Ul Haq.HR executive and

General Admin is also under the Human Resource Department. The functions are
performed by the HR Department.
Recruitment and selection
When Nippon paint want hire new employees they advertise job through different
sources internal and external. Company use print media and internet for the
advertisement of job as external sources. And through internal sources they hire
employees with the reference of their executives.
Orientation
When HR Department select successful candidates than they arrange an orientation

to introduce company and rules and regulations of the company
Performance appraisal
The performance of employees is appraised by the HR Department. In the Nippon

paint Pakistan the performance of the employees is evaluated once in a year.
Admin
The admin department of Nippon paint is also controlled by the HR Department in

the Admin department there are security guards, office boy, Drivers, and peons.
Approval of the leaves
The approval of leaves is also given by the HR Department. The leave application is
received as casual, medical, outdoor duty and others. These leaves are approved by
G.M &HR Manager. The total leaves are allowed to every employee are follows,
Annual 14
Casual 10
Medical 08
Total 32
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Training and Development
Training and development of the employees is under the control of HR Executive.

The Training and development of the Technical staff of Nippon paint is very
necessary because they operate machines. There are two methods of training for
the employees
I. On the job training
II. Off the job training
3.2 Finance Department
Finance department of Nippon Paint is controlled by Khurram Shahzad. In the

finance department there is one assistant manager, two accounts executives, three
account officers and one account assistant. The main work of the finance
department is
Acquisition of finance
In the acquisition of finance they acquire finance according to the company need
from different sources like banks and their personal funds they outsource finance
according to the amount if amount is heavy than they get loan from the bank.
Allocation of finance
In the process of allocation of finance they allocate the finance according to expense
of different departments.
Detail of calculation of salaries, tax and fund for loans.
It is the duty of the finance department to calculate the salaries, tax and loans
expenses of the company.
3.3 Purchase Department
The purchase department of the Nippon paint is controlled by Ghulam Rasool

Shahid. Under purchase manager there are two coordinator. All thing of the
company are purchased through this department for the purchasing of different
things of company they get money from the Finance department but the bill is
approved by different officers according to expense. Basically this department is
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involved in the purchasing of the Raw Materials for manufacturing different products.
Purchasing is done either from the Local Market or from the foreign Market i.e.
Imports. Minimum inventory levels & lead times have been set and when the
inventory level goes down that level the Commercial Department places the
respective order after negotiations with the concerned party. According to the
Commercial Manager, the minimum stock in the store for the local market should be
enough for one month production while for the imported raw material it is three
months.
3.4 Marketing Department
The marketing department of Nippon paint is controlled by the Siddiq Akbar. The
main work of Marketing Department is to introduce Nippon paintin the market of
Pakistan. One assistant brand manager and one assistant factory supervisor and
one market executive who are working under the Brand manager.
Functions of Marketing Departments
 Planning new products and their marketing
 Formulating and implementing the marketing plan
 Conducting sales survey
 Handling Quality complains come from the market.
Marketing department structure of Nippon paint
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3.5 National Sales Department
The national sales department of the Nippon paint in divided into two regions,
I. North sales center II. South sales center
The north sales center in controlled by north sales manager ijaz Ali Khan and the
south sales center is controlled by the National sales manager Asad Munir. Under
the national sales manager there are three colour consultants, 22 sales officers, 31
sales promoters, and one distribution Executive. And under the north sales manager
there are 14 sales promoters, and only one colour scheme creator.
Functions of Sales Department

 Accounts handling of Distribution
 Issue stock of Distribution
 Report competitors activates in the market.
 Link between organization and its channel members such as distributors,

wholesalers, and retailers.
 Ensuring availability of products in the Market.
 Managing the store promotional activities.
3.6 Production Department
The Production department is controlled by Sajid Naeem. Under production manager

one production supervisor, one shade development assistant, two quality control
technicians, 5 machine operators, one filling supervisor, two filling machine operator
are working. This department is the technical core of the organization. It performs the
basic work of organization i.e. processing and packaging of products into different
final products and production of bottles.
It consists of production and technical sub functions. Its responsibilities include

production planning in coordination with other departments, maintenance of optimal
number of production workers, keeping all machines in smooth operation, meeting
production targets, lead time reduction and minimization of costs of operation etc.
This department hires those people who have qualifications in Mechanical
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engineering, Chemical engineering, and Industrial engineering. While production

workers, must have at least matriculation certification.
3.7 Technical IU Department
The technical IU Department is controlled by technical IU manager Amir Hanif. In this

department colour shade are developed are colour quality is checked after the
production of colour. The colour is matched in the chemist lab of every batch
production. In this department there are two chemist quality assurance, and two
shade development assistants.
3.8 product and services of Nippon paint
Following are the product and services of Nippon Paint
3.8.1 Painting Industries, Big and Small
The Nippon paint has a wide range of paints from a bridge to a palm sized iPod as
the Nippon paint is a number one paint in japan so today, mostly industrial
manufactures relay on Nippon paint products for a long period strength, safety, and
better quality production. Bridges, ships, fuel pipes, and chemical tanks, road
making, electrical appliances, wooden and steel furniture are some examples where
Nippon paint shows its quality and leadership.
Nippon paint plastic coating protects exteriors against preserving firebrands such as
oil, grease, and alcohol. Nippon Marine paint has ability to protecting super tanks
and containers from water.
3.8.2 Electrical Appliances Paint
Nippon paint has introduced paint for the protection of both home appliances and
office equipment against rusting Electrical items like Personal computers and
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telecommunication are protected by the coating system of Polystylac and supercar

F/45.
3.8.3 Cathodic Electrode Paint
Nippon paint introduced Cathodic Electrode Paint which is reliable for outstanding
properties such as from humidity. Its holds dominant 89% shares of the disk drive
coating market worldwide because it is complete tin free technology.
3.8.4 Nippon Furniture Paints
Nippon paint is also producing quality paint for the use of steel and wooden furniture.
There are two series of paints use for the furniture
1. Nippon 20002. 2. Melamic 1200
These series are widely used for the protections and durability of furniture and
decorated doors.
3.8.5 Nippon Road Paint
Nippon Paint is also producing paints for road which are used for the line marking at
the roads to facilitate traffic. These paints are important in harmless and make
environment beautiful in parks and commercial zones. This paint is very useful for
roads because it cannot be removed easily with the flow of water and sunshine.
3.8.6 Nippon Plastic Paint
Nippon paint introduced plastic paint having some specific features such as grease
and oil resistance against heating and freezing. These paints are only produced for
plastic components mostly used in automobiles and in electrical equipment and
products like audio devices.
3.8.7 Wood Finishes
This paint is used to protect such as picture frames, doors, and wood panels. A
variety of wood finishes is available
I. Clear and Coloured polish
II. Solid and metallic
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III. Marble, stone
IV. Antique pattern
V. Multi colours
3.9 Paint use in modern constructions
The role of the Nippon paint in the modern constructions is very important due to its
durability, weather resistance functions it protect all the buildings from water.
3.9.1 Nippon cement surface Based paint
Nippon paint has introduced paint coating for cement based surfaces having many
innovative features.
i. Wall clean acrylic coating from the protection of algae, fungi and carbonation.
ii. Silicon resin emulsion paint for the protection of water,poisons,and chemical
attacks
iii. W 300 weathersheild is used on bricks and on pours surface.
iv. Super Matex Emulsion is used in internal surface for the purpose of water
proof
v. These all products are used to maintain the original look of the surface of wall
from internal and external side.
3.10 Colouring the Important Walls in the World
To choose right colour for your home is very difficult decision when you build your
new home. From the Nippon paint products you can select a variety of paint it has
1000 shades of colour. You can choose colour of your own choice for interior and
exterior walls. Nippon paint introduce a solar Reflective Coating paint which helps in
reducing surface temperature by up to 5°-7° Celsius.
3.10.1Nippon Interior Wall Coating
Nippon paint introduces Medi Fresh Anti-Bacterial Paint for interior walls.it is special
formula to get protection against bacteria growth, It decrease the risk of Flu, diarrhea
and other sickness in the home.it is also waterproof, washable and covers hairline
cracks on the walls. Nippon paint other products for home interior include
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i. Super Vinilex 5000

ii. Satin Glo
iii. Vinyl silk
iv. Matex
3.10.2 Nippon Paint Exterior Wall coating
Nippon paint has also introduced a variety of paint for exterior wall coating. Nippon
paint weather bond and ultra-shield are recognized as exterior paints that effectively
protect home from surface dust accumulation.
3.10.3 Roof and Tile Coating Paint
Nippon paint has introduced a coating system for Roof tiles which protect and
improve life of tiles and metal roofs.it is also fungi and weather resistance.
3.11 Nippon paint for Automobiles
In the extremely competitive design intensive automotive sector, the Nippon paint
showcases its beautiful advantage as well as its shielding quality. Nippon paint has
introduced paints for the car which enhance the life span and performance of the
vehicles. Nippon paint automotive products includes,
1. Cars surface treatment chemicals
2. Intermediate coats and sparkling top coats
3. Compounds for the cleanness of colour of cars
Nippon Paint Company is only company that supplies an entire paint system for cars
in Asian market. Nippon Paint gets many awards in the best performance paint for
cars. Nippon Paints has introduced a polarized paint. Moziora, which changes colour
depending on the outlook from which it is watched or from where the light reflects it.
3.11.1 Surface treatment chemical
With the name of SURF Nippon Paint has introduced a popular surface chemical, it
work wonderfully for cleaning the body of greasing metal and plastic. These
chemicals are available in both liquid and powder forms and it is also used on
aluminum, iron and steel, copper and plastic.
3.11.2 Cathode electrode position Paint
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Nippon paints has introduce CED paint for especially automobile protection it give
protection against climate conditions. Due to only single supplier if CED paint in
Asian markets it has competitive advantage on other paint industries and gaining a
good profit from this product.
3.11.3 Nippon Surfacer
Surfacer is used the condition after phosphate, this surface layer enhance the
automobile finishing by bringing out the smoothness, Brightness, and gloss of its
colour Nippon paint range of Surfacer includes
1. Sanding and Non sanding polyester
2. Acrylic polyester
23
4. LEARNING AS A STUDENT
4.1 Duties and Accomplishment
During this internship I have assigned many works and tasks which I have completed
with best efforts. I have assigned an assignment by my supervisor to prepare a job
description questioner form for the employees who are working in the Nippon Paint
Pakistan (Pvt) Limited. I do this work in One week and return back to my supervisor.
After this at the time of industry visit my duty was to check the production of the paint
that how the employees work at the work place after this my duty in the office was to
use SAP software by using SAP software all information about the sales is entered
and this software is linked with the main Head office of the Nippon paint Japan. My
supervisor assigned me a work of upload the C.V, s into database of company.
4.2 New Knowledge Acquired
During the internship I acquired a lot of knowledge. The Nippon paint provides a
friendly atmosphere to me. During the internship I visit different sections of the HR
department. I also visit the Marketing, Finance, Technical, Purchase and Production
Department of the Company and get a lot of new knowledge from these
departments. In the production department of company I learned about the
production process. I also get knowledge about the chemist lab, in this lab the
colours are matched with each other that the batch production of one colour is
matched or not. Working on the SAP software was very knowledgeable for me by
using this software all the data of company is directly linked the Nippon paint main
head office Japan.
4.3 Problems Encountered During the internship
i. The head office of Nippon Paint in Lahore is in very small building there was
the main problem of sitting in this office. There was not enough place for
sitting in the office. There was not proper place for me, I adjust myself there
with difficulty.
ii. It was very difficult to interview the department Managers. They do not allow
me to go in the different departments of Nippon paint.
24
iii. No internet facility has provided me in the office the internet facility was only
for their official workers. So I faced many problems during preparing
questioner form.
iv. No transport facility was given to me for the visit of their production plant
situated in Mustafa Abad near Kasur. Last week my industry visit was at daily
basis I went there at my own conveyance.
v. Official peoples do not give proper time. They were very busy in their work.
vi. Supervisor was not ready to share data with me about the company.
vii. They did not provide me personal computer where I can work easily.
4.4 How experience impact on my carrier
The internship duration was totally professional experience for me because during
the internship I applied my theoretical work into the practical work. I learnt many
things from the organization I learnt how to communicate in the organization. Before
I was using informal dressing but after joining the internship I use official dressing.so
the whole duration of the internship helped me to learn about the atmosphere of the
organization. I learn how to make attraction with employees of the organization. I
applied my all knowledge which I gained from books about Human Resource
Management into to the practical work so the knowledge acquired from the books is
totally different from the professional life.With the help of this internship i interpreted
my weaknesses and improved it. I learnt to work with devotion, and I also eliminate
my mistakes which can influence my performance in the future.
25
Recommendations
 Nippon paint should decrease its products prices that everybody can easily
purchase it.
 Company should establish its office in big building
 Company should increase its promotion through advertising
 Company should increase the number of dealers in Pakistan
 Company should increase its coverage to give knowledge about the Nippon Paint
to customers
 Nippon paint should transfer its all offices in a single and big building.
 Company should designed a proper famework for the internees.
 Nippon paint should have personal relation with customers.
26
References
i. Fatima, A.(2010,28 June).Business structure, HR department
ii. Akbar, s.(2010,5 July), marketing strategy, Marketing department
iii. Ul Haq, A. (2010,29 June) [Personal Interview],HR policies, HR department
iv. Nippon paint Pakistan history, (viewed 5 august 2010), Available at:
http://www.scribd.com/doc/8605389/Market-Study-of-Paint-Industr
v. Vision & mission of Nippon paint,[online].Available at:

http://www.nipponpaint.com/country/philippines/products_services.html
vi. Uses of paint,[internet].Available at:

http://www.nipponpaint.com/country/pakistan/products_services.html
vii. Background of company,[internet],( viewed , 5 august 2010), Available at:

http://www.nipponpaint.com/about-history.html
27
Biblography
a. HR Manager Anwar ul Haq
b. Marketing Manager Siddiq Akbar
c. HR Executive Amber Fatima
d. http://www.nipponpaint.com/about-history.html
e. http://www.nipponpaint.com/country/pakistan/index.html
f. http://www.scribd.com/doc/8605389/Market-Study-of-Paint-Industr
g. http://www.nipponpaint.co.jp/img/abt/a5_2.jpg&imgrefurl
h. http://www.nipponpaint.com/country/pakistan/products_services.html
28

Comsats Sahiwal DR Nadeem

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Internship Report Nippon Paint Pakistan (Pvt) Limited

1. BACKGROUND OF THE HOST ORGANIZATION................................................................................................3

1. BACKGROUND OF THE HOST ORGANIZATION

1.1 Nippon Paint Pakistan

Nippon Paint Pakistan (PVT) Limited was entering in to Pakistan market in 5 th

1.2 Vision Statement

 Company vision is to develop innovative and technologically advanced paint

 Nippon paint vision is to create workplace that maximizes the potential of

1.3 Mission Statement

1.4 Company Mission has 5 purposes

ii. Constant Growth

iii. Human Resource Development

iv. Service to the community

1.5 Core values of Nippon Paint

Following are the core values of Nippon panit.

i. Focusing on our Customers future First

ii. Acceptance of entrepreneurial thinking

iii. Developing the talent of Our people

iv. The courage and courtesy

v. Integrity and responsibility

These values give standards to measure company by particularly in company

1.5.1 Focusing on our customers future first

1.5.2 Acceptance entrepreneurial thinking

1.5.3 Developing the talents of our people

1.5.4 Courage and courtesy

1.5.5 Integrity and responsibility

1.5.6 Nippon paint brands in the Pakistan Market

 Nippon Paint Perfect Emulsion (interior)

 Nippon Paint Weather bond (Exterior)

 Nippon Paint 9000 Gloss Finish

 Nippon Paint Matex Gold (interior)

 Nippon Paint Matex Gold (interior)

 Nippon Paint Vinilex 5100 Wall sealer

 Nippon Paint ACS Wall Putty

 Nippon Paint Colour undercoat

2. BUSINESS OPERATIONS OF THE COMPANY

2.1 Business hierarchal structure of Nippon Paint Pakistan

2.2 SWOT Analysis of Nippon Paint Pakistan

The overall assessment of company internally and externally is called SWOT

Number one paint from the Japan

1000 shades of colours first time in Pakistan

Colour creation machine

Anti germ paint in Pakistan

Seeking new market

Expending the market of ICI and Burger paint

2.3 Marketing strategies

2.3.2 Differentiation Strategy

2.3.3 Distribution Strategy

2.3.4 Promotional Strategy

2.4 Competitors of Nippon paint

2.4.1 Competitive strategy adopted by Nippon Paint

2.4.2 Nippon Spotless paint

2.3 Colour Creation Machine

3. BUSINESS PROCESS ANALYSIS

3.1 Human Resource Department

Human Resource Department is controlled by the Anwar Ul Haq.HR executive and

Recruitment and selection

When HR Department select successful candidates than they arrange an orientation

The performance of employees is appraised by the HR Department. In the Nippon

The admin department of Nippon paint is also controlled by the HR Department in

Approval of the leaves

Training and Development

Training and development of the employees is under the control of HR Executive.