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Social Web for Work

Social Web for Work

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Published by Kishan Rama

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Categories:Topics, Art & Design
Published by: Kishan Rama on Oct 07, 2010
Copyright:Attribution Non-commercial

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02/27/2011

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Using the Social Web to Find Work. - (cc) Chris Broganhttp://www.chrisbrogan.com 
 
Using the Social Web to Find Work
http://flickr.com/photos/sanberdoo/ 
 
Introduction
2009 is destined to be an unprecedented time in history, both in the US and abroad. At the same time we
ʼ
re coming torealize this, there is hope. With social networks and lightweight communications platforms, there are ways one canconnect to like-minded people and perhaps find the job they need to keep themselves afloat in the coming months andyear.What follows includes information repurposed from [chrisbrogan.com] , and some new material as well. The goal of thisebook is to be helpful to people who might be looking for a new job, new business, or just the opportunity to expand theirbusiness network for the coming year. I hope that it
ʼ
s helpful, and I encourage you to share it liberally with others.
All materials contained within this ebook are licensed under Creative Commons 3.0 . Please refer to that document for guidance around repurposing.
Using the Social Web to Find Work. - (cc) Chris Broganhttp://www.chrisbrogan.com 
 
Write Your LinkedIn Profile for Your Future
I was speaking to one of the best upcoming tech bloggers the other day aboutLinkedIn, and how I view it. To me,LinkedIn isn
ʼ
t a place to dump a snapshot of where you
ʼ
ve been. It
ʼ
s an opportunity to stay connected to people, and todemonstrate where you are now, and where you plan to go next. To that end, I
ʼ
ve got a little advice for you to considerapplying to your own profile.
First Impressions
First, your headline matters. It
ʼ
s what people see when they accept your invite, and it
ʼ
s probably the fastest firstimpression one receives. If you work for a company, put that name in the headline. When I don
ʼ
t see a company name, Iwonder if you
ʼ
re solo.
Your Summary
Here
ʼ
s where I think the most work can be done. When I look at my profile, I think it
ʼ
s a bit long, but otherwise, I
ʼ
ve donethe following:* Lead with what I do most.* Lead with the type of business I want to do.* Move into the reasons why you
ʼ
d do business with me.* Move from there into all the nuances of what I do.In every case within the summary, your plan should be to write from the mindset of the prospective employer (or client),such that when they read it, they think, “I need to hire this person.”Tip: refresh your summary every two weeks.
Using the Social Web to Find Work. - (cc) Chris Broganhttp://www.chrisbrogan.com 

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