Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
1Activity
×
0 of .
Results for:
No results containing your search query
P. 1
EBU Radio News Notes

EBU Radio News Notes

Ratings: (0)|Views: 901|Likes:
Published by Andy Carvin
Notes from my presentation at the European Broadcasting Union's Radio News conference, October 2010.
Notes from my presentation at the European Broadcasting Union's Radio News conference, October 2010.

More info:

Published by: Andy Carvin on Oct 07, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See More
See less

04/28/2013

pdf

text

original

AboutNPR:
Founded40yearsagotoserveasanewsproducerforUSpublicradio
Todaythereare910USstationsairingNPRcontent,764ofwhomareNPRmembers
2ndlargestradionetworkintheUS
NPRFunding:
- 40%stationfees
- 26%sponsorship(ads)
- 10%privategrants
- 2%federalcompetitivegrants–onlypublicsupport
Stations:
- 32%donationsfromindividualpeople
- 21%donationsfromlocalbusinesses
- 16%stateandlocalpublicfunding
NPR’sbudgetisstilloverwhelminglyradio:52%vs.6%digital.
Audience:27millionweeklylisteners,averaging4hourslisteningperweek.
Morelistenersthanthecombinedreadershipoftop50USnewspapers;
MorningnewsshowhasmorelistenersthannationalcommercialTVnews
combined
YetourmorningnewsshowentirebudgetissmallerthanthesalaryofoneTV
presenter,KatieCouric.
NPR’ssocialmediastrategy:
- tosupportourmissionofcreatingamoreinformedpublic
AtNPRwe’vealwaysbelievedthatradioisthemostintimatemedium
Socialmediaisaveryclosesecond.
Allowsthepublictohavedirectaccesstoourreportersandproducers;
Allowsourreportersandproducerstohaveaccesstothem.
WemakeiteasyforpeopletoshareourcontentviaTwitter,FBandthelike
AnyonecancustomizetheirownNPRpodcast.Youjusttakeakeyword,newstopic,
etc,andwe’llgeneratedacustompodcastforyou.
Peoplecandownloadmostofourstoriesasmp3file,orembedaplayerontheir
ownsite.
OurAPIletsanyoneaccessadatabaseofNPRcontentgoingback15years,re-useit.
NPR’spositionistoneverinstitutepaywalls;wouldbecountertoourmission.
We’reworkingoncreatinganAPIforallofpublicmediacontent,soallcontentfrom
localandnationalpublicradioandTVcanbesharedandredistributedonmany
digitalplatforms.
Wehavealmost1.3milfansonFB,largestofanynewsorg.
Yetwedidn’tcreateit–aBritishcollegestudentdid.Hewantedtohelp.
Lesson:youcan’tcontrolwhat’ssaidordoneaboutyouonlineviasocial
media,sousesocialmediatoempowerthosepeoplewholoveyouandlisten
tothosewhodon’t.
Useittoshareourcontentthat’smostshareable,discussable.
Facebookgenerates3+milpageviewsamonth.
Alsouseitforsourcing:ourreportersaskforhelp,gethundredsofrepliesevery
time.
Twitter:usedtoshareheadlinesbutalsoshowbehind-the-scenes,letthepublic
accessusinrealtime,whilewecanaskforhelpduringbreakingnews.
UseditforVoteReport;alsocandidatefact-checking
WeknowalotaboutourTwitterandFBfans.Wesurveyed50kofthemthis
summer.
Morethan2/3rdsofthemareradiolisteners,consumearound2hrsNPRcontent
perday.Alsoheavyusersofourmultimediacontent.
Alsoexpecttheirfriendstousesocialmediatosharenewswiththem.
Wealsotakesocialmediaofflinebyorganizingpubcamps–informalgatherings
withstationsandthepublictofindwaysofcollaboratingtogether.
We’vealsobeeninvolvedcrisiscamps–builtTradui,OpenStreetMap,etc.
It’stakenseveralyearsforournewsroomtogetcomfortablewithit;
Allofthemwhenthroughdigital/socialmedialiteracytraining.NOTretraining.
Emphasistoshowhowtostrengthentheirreporting.
Wedevelopedsocialmediaguidelinesforstaffencouragingsocialmediause,
remindingthemaboutourethicspolicy.Don’tmakeanassofyourself.Apartfrom
that,wewantyoutousesocialmedia.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->