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Beyond Bush Texas Republicans in An Obama Era

Beyond Bush Texas Republicans in An Obama Era

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Published by Big Jolly Politics
Hill Research poll taken after the November 2008 election.
Hill Research poll taken after the November 2008 election.

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Categories:Types, Research
Published by: Big Jolly Politics on Oct 07, 2010
Copyright:Attribution Non-commercial

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11/06/2012

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Beyond Bush:Texas Republicansin an Obama era
November 15-17, 2008A statewide survey of registered voters
HILL RESEARCH CONSULTANTS
 Information for leadership since 1988
25511 Budde Rd., Suite 103,The Woodlands, TX 77380281-363-3840www.hillresearch.com
      F      i     n     a      l      R     e     p     o     r      t
 
Beyond Bush:Texas Republicans in an Obama Era
A statewide survey of votersNovember 15
th
-17
th
, 2008
 
2
Table of contents
Introduction
 – About Hill Research Consultants (p. 3) – Background & purpose of survey (p. 4) – Survey philosophy (p. 5) – Methodology, contributors & contact info (p. 6)
Key findings
 – Voter perceptions of political climate & parties (p. 7) – Voter perceptions of Republicans vs. Democrats (pp. 7-8)
Political climate & parties
 – Right direction vs. wrong track (pp. 9-10) – Top-of-mind issue agenda (p. 11) – Taxes & spending (p. 12) – Top-of-mind perceptions of parties (p. 13)
Republicans vs. Democrats
 – Head-to-head generic ballots (p. 14) – Impressions of individuals (p. 15) – Generic candidate traits (p. 16) – Generic party traits (p. 17) – Explaining recent GOP setbacks (p. 18) – Bottom Line (p. 19) – Advice for potential candidates (p. 20)
Segmenting the electorate
 – Voting blocs (p. 21) – “Enduring Republicans” in-depth (pp. 22-23) – “Emerging Republicans” in-depth (pp. 24-25) – Comparison: “Enduring” vs. “Emerging” GOP (pp. 26-28) – “Emerging Democrats” in-depth (p. 29) – “Enduring Democrats” in-depth (p. 30) – “Critical Middle” in-depth (pp. 31-33)
Winning the Critical Middle
 – Building a minimum winning coalition (p. 34) – Ideology of the Critical Middle (p. 35) – Issue agenda of the Critical Middle (p. 36) – Party perceptions of the Critical Middle (p. 37)
Strategic recommendations
 – Educate base re: danger of TX going the way of CO (pg. 38) – Appeal to the Critical Middle (p. 39) – Focus on the economy (p. 40) – Address Hispanic & younger voter gap (p. 41) – Govern with a “reform” agenda, don’t just “rule” (p. 42)

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