Childs Restaurant21st Street and the BoardwalkConey Island, Brooklyn, NYDennison & Hirons, Architects1923

This postcard was auctioned on e-bay in early May, 2001.One of the most encouraging tendencies manifested of late years in building circles is the growingdisposition of merchants to recognize good architecture as a distinct asset strengthening to the prestige of their business and increasing the volume of their patronage."Building for the Childs Co. at Coney Island," by F.S. Laurence begins with the sentence above. The article,published in

The American Architect & The Architectural Review

, (9/10/24) goes on to commend the effortsof Childs Restaurant Corporation to construct handsome buildings to house their moderately priced eatingplaces for people of average means. The Childs in Coney Island "...stands as a milestone marking anenormous advance in the taste of what we are pleased to describe as the ‘common people’ of America."Photographs included in this material provide the reader with overview images and details of this uniquebuilding. Standing on an isolated portion of the Boardwalk, it was once a lively part of Coney Island, theworld famous amusement park. The building now has a "FOR SALE" sign on it and, although its exterior isin good condition, it certainly must be considered ENDANGERED. Development pressures in the area arevery strong and a new minor league baseball stadium has just been built a few blocks away.Only a visit to the building, and possibly the color postcard enclosed, can reveal the richness of detail foundin the ornament. Laurence writes:

This use of color, accomplished chiefly through the application of polychrome terra cotta fordetail against wall surfaces of soft buff colored stucco of engaging texture, is perhaps the mostsatisfying feature of the whole visual effect...that the result reflects an achievement incollaborative [terra-cotta] manufacture of the highest excellence is of immense significance tothe future of color in architecture in America.The wonderful range of sea creatures includes: lobsters, fish, crabs, seahorses, clam shells, snails, octopus,and even fish heads ingeniously taking the place of the traditional egg in the egg-and-dart moldings (

see theimage on the right

). There are four types of expertly modeled rondels by Maxfield H. Keck depicting:1. Neptune holding a trident, and dripping with seaweed.2. A Venetian galleon with streaming pennants.3. The Golden Hine (featured on the post card), the Flagship of Queen Elizabeth’sFleet.4. A pair of fish swimming in the rough ocean waters.It is hard to know whether the humor and whimsy of these creatures intertwined into all of the architecturalelements or the astounding array of colored glazes is more arresting. Perhaps it is best summed up by theAtlantic Terra Cotta Company, the manufacturers of this glorious work. Their September, 1924 monthlypublication titled, "The della Robbia School of Today," states:The brilliant polychrome Terra Cotta, instead of following the conventional flower and fruitmotive of the della Robbia school, is marine to the last degree - and even submarine in part.The carnival spirit of Coney Island demands color; it permits almost anything. Childs Restaurantstrikes a new note of beauty in surroundings that are naturally festive.Interestingly, as the Childs Restaurant Corporation expanded into neighborhoods throughout the city, theydeveloped a "signature style" used for many of the restaurants. Their one-story buildings were often clad interra cotta and ornamented with a beltcourse of pairs of intertwined seahorses. The corners of thesestructures often featured a huge shell with a dolphin in the center. Two of the surviving examples can befound in Queens. One is in Sunnyside at 43rd Avenue and 45th Street (

see photo below

) and the other is inWoodside at 60th Street and Queens Boulevard.

The Architects: Dennison & Hirons (1910-1929)*

Ethan Allen Dennison (1881-1954)Frederic Charles Hirons (1883-1942)Ethan Allen Dennison, born in New Jersey, studied architecture at the Godfrey Architectural PreparatorySchool and the Ecole des Beaux Arts in Paris. He began his career in the office of Trowbridge & Livingstonin New York in 1905, joining with Frederic Hirons to form the partnership of Dennison & Hirons in 1910.Their firm continued until 1929. Dennison won the Medal of Honor of the Society of Diploma Architects of France and was a member of the Beaux Arts Society of New York, as well as the American Society of theFrench Legion of Honor. After the dissolution of the firm of Dennison & Hirons, Dennison continued topractice architecture in New York as the head of Ethan A. Dennison & Associates.Frederic Charles Hirons was born in England but moved as a child toMassachusetts with his family. He worked as a draftsman in the Bostonoffice of Herbert Hale from 1898 until 1901 when he began to studyarchitecture at MIT. In 1904, he won the Rotch traveling scholarship, andwent to Paris to study at the Ecole des Beaux Arts. He won the Paris Prize in1906, enabling him to continue his studies and travel in Europe through1909. Hirons was always interested in drawing and the education of youngstudents. He led his own atelier for several years after his return fromEurope, taught architecture at Columbia University, was a founder of theBeaux Arts Institute of Design, and served as president of the Beaux ArtsSociety of Architects. He was named a Chevalier of the French Legion of Honor in recognition of his services for architectural education. In 1929Hirons formed a partnership with F.W. Mellor from Philadelphia for twoyears, and then practiced under his own name until 1940.

Outstanding Buildings by Dennison & Hirons

In addition to the Childs Restaurant in Coney Island they executed such buildings as the Delaware Title &Insurance Company, Wilmington, Delaware; the Federal Trust Company Building, Newark, New Jersey, theCity National Bank, Bridgeport, Connecticut; the Home Savings Bank, Albany, New York; the State Bank& Trust Company, New York, NY, (on 43rd Street and 8th Ave.); Beaux Arts Institute of Design, NewYork, NY (304 East 44th Street,

NYC Landmark

); and the Suffolk Title and Guarantee Company Building,Queens, New York (90-04 161st Street,

NYC Landmark

as of January 2001).Dennison & Hirons used terra cotta ornament with Art Deco motifs in most of these buildings. The AtlanticTerra Cotta Company published an explanation of the architects’ method for producing the colored terra-cotta panels:This firm in the study of their Polychrome Terra Cotta, have 1/4 full size models made and then