welcome from the ceo

thank you for your interest in becoming a category expertin ki work.we value your support and commitment in helping uscollectively build a trusted global outsourcing marketplace.ki work is pioneering a collaborative business network that spans the world and meetsthe growing needs of businesses and freelance professionals alike.I look forward to supporting you and your business objectives through ki work.michael wolff - ceo

e x p e r t s

category expertinduction pack

contents

1 - welcome2 - about ki work3 - getting started4 - earning revenue5 - certifications6 - management tools

introduction

this pack should give you much of the supportyou need to be a successful category expert inki work. please take the time to read through -it will help you make the most of this greatopportunity.

ki work - the web platform for online work

ki work is a search and operational utility for accessing andoutsourcing online work. the world market for online work isbooming - but is also highly fragmented - and ki work providesthe single organizational infrastructure to co-ordinate buyersand professionals worldwide. category leaders and experts arekey players in this organization, receiving 85% of all revenue.the ki work platform enables industry leaders to ‘lease’ entirecategory networks. leaders can then accredit category expertsto mediate the global sourcing and operation of online workbetween buyers and professionals. these categories cover over450 different business functions including accounting,administration, consulting, customer service, marketing,recruitment, sales, IT, training and web design.

ki work’s global vision

ki work’s goal is to become a $billion business within 10 yearsserving the needs of an estimated 100 million online workersworldwide.

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ki work category structure

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one of a kind

ki work differentiatesitself from otherfreelance marketplacesin the following ways:

driven by categoryexperts and leaders

leaders and experts sharebetween them 85% of thetotal revenue on ki work.from their commitment andengagement to developthriving categories, allusers on ki work benefit.

‘certified networks’mediated by experts

every professional andbuyer that an expertcertifies goes into theexpert’s certified network.this then becomes apremium qualitymarketplace attractingfurther interest.

easy project application

project buyers on ki workcan do advanced searchesfor professionals, postprojects and cherry-pickapplicants, or go directly toan expert for support.

portable service offersand projects

offers and projects are‘search-engine optimized’,and have a unique URL. thiscan be sent around the webusing social networks,bookmarking and email,and can be ‘bounced’ tohundreds using ki work’s facebook application

getting started

being a category expert in ki work gives you a fantastic globalopportunity to benefit from the growing need for companiesand individuals to source the best online skills and talentanywhere in the world.category experts play a vital role in ki work, as they’re thedriving force behind category activity and success. as anexpert, you essentially have the space to build an onlineoutsourcing business within ki work. and it’s an old cliché,but the more you put in, the more you get out.

in their chosen category, experts have:

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high visibility for your brand and services

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access to contact details of all professionals

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the opportunity to earn from certifying buyers &professionals

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the chance to build an attractive ‘certified network’

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the opportunity to pitch for larger projects

top tip > build a strong category and ‘certified network’

the key to being a successful category expert in ki work liesin helping to develop a thriving category. the more skilledand experienced buyers and professionals you can bring in tothe category to add projects and service offers, the moreyou’ll earn from certifications, and the more you’ll elevateyour own personal brand.

key actions

these will help you getoff to a flying start.

1. update your offer(s)

your service offers areoften the first impressionthat professionals andbuyers have of you.

2. update your profile

your profile gives people adeeper understanding ofyour employmentbackground and personality.

3. invite buyers andprofessionals into yourki work category

by inviting people into yourcategory, you increase youropportunities to earn fromcertifying others.

4. install the ki workfacebook application

theki work bounce application is a thrivingfreelance marketplace onfacebook where you canfind professionals andbuyers for your category.you can also ‘bounce’ youroffers to people in yourfacebook network.

5. sign up for an experttraining webinar

ki work runs trainingwebinars to help provideuseful community support.you can find informationabout these in the

experts

section of your

ki space