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Introducere: surse teoretice ºi delimitãri conceptuale
Scurt istoric al publicitãþii
Publicitatea ca proces de comunicare
Agenþia de publicitate
Cercetarea pentru publicitate
Strategia ºi planificarea în publicitate
Creaþia în publicitate
Media în publicitate
Marketingul direct
Promovarea vânzãrilor
Relaþiile publice în publicitate
Bugetarea în publicitate
Considerente teoretice privind viitorul publicitãþii. Concluzii
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Public It Ate Sire Clam A

Public It Ate Sire Clam A

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Published by daragiu eliza

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Published by: daragiu eliza on Oct 08, 2010
Copyright:Attribution Non-commercial

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11/03/2011

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