Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
27Activity
0 of .
Results for:
No results containing your search query
P. 1
Britannia Summer Training Project

Britannia Summer Training Project

Ratings: (0)|Views: 5,531|Likes:
Published by abhinav pandey

More info:

Published by: abhinav pandey on Oct 08, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

07/17/2013

pdf

text

original

 
An IntroductiontoFMCG Industry
1
 
Industry Profile
Fast Moving Consumer GoodsFMCG Industry :
FMCG are products that have a quick shelf turnover, at relatively low costand don't require a lot of thought, time and financial investment topurchase
‘Fast Moving’ is in opposition to consumer durables such as kitchenappliances that are generally replaced less than once a year.
 Three of the largest and best known examples of Fast MovingConsumer Goods companies are Nestlé, Unilever and Procter &Gamble.
 The Indian FMCG sector is an important contributor to the country'sGDP. It is the fourth largest sector in the economy and is responsiblefor 5% of the total factory employment in India .
 This has been due to liberalization, urbanization, increase in thedisposable incomes and altered lifestyle.
. The lower-middle income group accounts for over 60% of thesector's sales. Rural markets account for 56% of the total domesticFMCG demand.
2
 
FMCG – Evolution :
 
1950’s-80’s – Low Investment in the sector
Low purchasing power
Govt’s emphasis on small scale sector
HLL and other company’s urbane focus
Post liberalization
Entry of MNCs
Focus shifted to getting to rural consumer first
Others, like Nestle, remained with the urban population
Latest fad to hit the market is the ‘sachet’ bug.
Mushrooming of regional brands
Nirma enters and changes the focus to ‘Value for Money’ in the70’s
Post liberalization, Jyothi Laboratories, ‘Ghari’ Detergent and‘Anchor’ toothpaste giving the nation-wide brands a run for theirmoney.
FMCG SECTOR :
Fast Moving Consumer Goods (FMCG) goods are popularly named as consumerpackaged goods. Items in this category include all consumables (other thangroceries/pulses) people buy at regular intervals. The most common in the listare toilet soaps, detergents, shampoos, toothpaste, shaving products, shoepolish, packaged foodstuff, household accessories and extends to certainelectronic goods. These items are meant for daily of frequent consumption andhaveahighreturn. .A major portion of the monthly budget of each household is reserved for FMCGproducts. The volume of money circulated in the economy against FMCGproducts is very high.
3

Activity (27)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
pujanswetal liked this
Lavanya Chander liked this
seemran liked this
Ashish Yadav liked this
Salman Ali liked this
Punam Sharma liked this
Rohan Naik liked this
Lazer Gmax liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->