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Table Of Contents

1 - Introdução
2.1 Modelo de Valor de Marca de Aaker (1991)
2.2 Modelo de Valor de Marca baseado no consumidor (Keller, 1993)
2.3 Análise dos modelos de valor de marca
3.1 Modelo de Lealdade – Continuum em cinco níveis de Aaker (1991)
3.2 Modelo de criação de Lealdade – Oliver (1999)
3.3 Análise dos modelos de lealdade à marca
4 - Discussão
5 - Conclusões Finais
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Apostila Marcas Eliud b1 2010

Apostila Marcas Eliud b1 2010

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Published by Princesa Persephone

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Published by: Princesa Persephone on Oct 08, 2010
Copyright:Attribution Non-commercial

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