www.j2dw.

ca

VISUAL IDENTITY GUIDELINES

Journey to Diversity Prepared by: Peter V. Tretter
Workplaces Chief Executive Officer

Visual Identity Guidelines Developed by: Andrea Wray

Original release: October, 2018 Graphic Designer

© 2018, Journey to Diversity Workplaces

This work is licensed under a Creative Commons Attribution-NonCommercial-

ShareAlike 4.0 International License.
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The J2DW Brand
To bring our brand to life, we need to understand what it is like and
why supporters identify with it.

What is the most

important thing to
our brand? What do our
supporters have in
A respect for people and common?
respect for life. 
A respect for each other and a
desire to cooperate to
working better together.
Quality

10,191
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 J

A L
V I S
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5,271,009
The Wordmark
Wordmark
The Wordmark should be used
whenever possible to ensure the
best possible brand recognition.

Colours
The dark red and dark purple are
the primary visual and branding
colours with the remainder used
as accents.

Accent colours may become

primary as necessary.

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The logo is usually displayed with the
Le Logo
wordmark but was designed to be
separated based on need.

The logo should always be displayed in the

official colours or in white as presented.

To ensure maximum readability,

the J2DW Logo should be placed
on a solid (or solid part) of the background.
A square, circle, or rectangle in any colour,
though usually white when on a
photograph, containing
a colour Logo is desirable instead.

The coloured logo base may use, to a

degree,  transparency so long as the logo is
easily readable.

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Farben
A
A. Red: 032 - #EF3340
B. Dark red: 1815 - #7c2529
C. Purple: 254 - #962399
D. Dark purple: 262 - #522145
B
E. Yellow: 1235 - #FFB81C
F. Dark Yellow: 126 - #9a7611

Accents -
G. Grey: #7A7A7A C
H. Midnight Blue: #191970
Background. Cream: #D3C498

D
E F G H 5
Doen Moenie
Display the white Display the logo in other
logo on any colour colours.
background.
Make a colour
background Stretch or
transparent so long as disproportionately
the logo is easily display the logo.
readable.
Use the full
colour version Add outline, shadow,
whenever and/or glow.
possible. 

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Aus Schaden wird man klug.
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 Skírnarfontur
Open Sans
Abc123 Open Sans is the primary font for web articles and print
materials.
Download - j2dw.co/2NUW5m3

Arial
Arial is an accent and backup font for web articles and
print materials.
Download - j2dw.co/2QbkNQj

Helvetica Neue LT Std 55 Roman

Helvetica Neue LT Std 55 Romanis the font in the
wordmark of the logo.
Download - j2dw.co/2QcEc3I

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 Níos mó maidir le Clónna
Occasionally, other fonts besides the
primary 3 will be used to accent web
graphics or other various media and
mediums. These are a few examples of
the more used accent fonts. Aileron
Cinzel
Clear Sans
Great Vibes
Lato
Playfair Display SC
Sanchez
Signika

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