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The Reverse Review June 2008

The Reverse Review June 2008

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Published by The Reverse Review
The June 2008 issue of The Reverse Review
The June 2008 issue of The Reverse Review

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Published by: The Reverse Review on Jul 11, 2008
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06/16/2009

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THE
REVERSE
review 
Why Internet Markeng?
Gas, Food, Baseball, Apple Pieand Chevrolet
“Forward Thinking in Reverse ” 
Keep Seniors At Home for Life!What is a Loan Servicing Set-Aside?
Volume I, Number 3
PAGE
18
David CesarioValerie VanBoovenSam CollinsGretchen Williams
ALSO
 
IN
 
THIS
 
ISSUE
• Soluon Today for DE Underwring• Wall Street Prefers LIBOR HECM’s:They will be kind to your clients!• The Boom Line: MarkengNumbers That Maer • The Seven Selling Realies• Scent of an Industry 
Even in the age of the Internet you may not fully understand the best way to use this as a marketing tool. This concise article offers you a crash coursein Internet marketing.
In our ever changing economy, consider these tips when marketing to your clients.Read about the best kept secret opportunity for Veteran seniors.Learn the best way to explain thisconcept to your clients.
June 2008
 
NewOpportunitiesInReverseMortgageLendingNewOpportunitiesInReverseMortgageLending
ForFHAApprovedandNonForFHAApprovedandNonFHAApprovedLendersFHAApprovedLenders
1st Reverse Financial Services, LLC
,
asubsidiaryofafederallycharteredinstitution,exclusivelyprovidesbanksandmortgagelenderswiththetoolsneededtobuildsuccessfulReverseMortgageLendingplatforms.LetourexperiencedteamofReverseMortgageProfessionalshelpyoutobuildit
!
1st Reverse Provides:
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CompleteTrainingProgramsfortheOriginationandProcessingofReverseMortgageLoans
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ProductsFromMultipleInvestors
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OutsourcedBackroomServicesAvailable
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PrivateLabeledLendingSolutions
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AccesstoProprietaryTechnologyPlatforms
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Proprietary&JUMBOReverseMortgagePrograms
410 Quail Ridge Drive, Westmont, Illinois 60559
For lending professionals only and not intended for consumer distribution. © 2008 - 1st Reverse Financial Services, LLC.
CallTodayToOpenTheDoorToTheOpportunities
877-574-1000
www.1stReverse.com
Experience 1st ReverseExperience 1st Reverse“Concierge” Level Service and Support“Concierge” Level Service and Support
 
THE
REVERSE
review 
Cover Story
10
Keep Seniors At Home forLife!
28
The Seven Selling Realies
18
12
Wall Street Prefers LIBORHECM’s: They will be kindto your clients!
15
What is a Loan Servicing Set-Aside?
Why Internet Markeng?
24
The Bottom Line: MarketingNumbers That Matter
31
Gas, Food, Baseball, Apple Pie andChevrolet
5
Note From the Editor
33
Directory
34
The Last Word:
Scent of an Industry 
If you would like tocontribute an arcle for afuture issue, please emailyour arcle for review toeditors@reversereview.comby Valerie VanBoovenby David Cesarioby Sam Collinsby Monte Roseby John Lundeby Jerry Wagner
by Gretchen Williams
Volume I, Number 3
June 2008
Learn about the financial benefitsyou can offer your Veteran seniorsand their spouses.Understand what the loan servicing set-aside isand how to effecvely explain this concept toyour clients.Read about how and why the LIBORHECM may be a more beneficialopon to offer your clients versusthe CMT.Take a look at the industry factors which may beleading to a deterioraon in markeng results andlearn how to overcome them.As seniors begin to feel the recent economicchanges of rising food and gas prices, learn howto adapt your markeng plans to fit their needs.Learn the secrets behind turning a lead into asuccessfully completed sale.by David Bancro
the basics 
8
Industry Snapshot
6
Soluon Today for DEUnderwring
by Daniel DuplansBarbara Santner
With the recent increase in FHAloans, read about the renewed needfor DE underwriters.

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