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Table Of Contents

Chapter Outline
The Nature of Marketing Channels
Marketing Channels Form a Supply Chain
Consumer Products
Business Products
Distribution Intermediaries
Distribution Intermediaries (cont¶d)
Debate Issue
Multiple Marketing Channels and Channel
Alliances
Is This Product
Distributed Through
Multiple Marketing
Channels?
Intensity of Market Coverage
Are iPods
Distributed
Through Intensive,
Selective, or
Exclusive
Distribution?
Class Exercise
Class Exercise (cont¶d)
Channel Leadership
Channel Cooperation
Channel Conflict
Net Sights
Channel Integration
Legal Issues in Channel Management
(cont¶d)
Chapter Quiz
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Published by Nikhil Jain

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Published by: Nikhil Jain on Oct 09, 2010
Copyright:Attribution Non-commercial

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11/03/2011

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