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Table Of Contents

2 What do you want?
4 Creating your marketing plan
5Defining your business now
11 Clarifying your ultimate business vision
12 Defining the gaps between present and
14 Researching for answers
15 Evaluating your competitors' propositions
18 Understanding wht people buy
19 Deciding on your niche
20 Getting clear about what you are
3 Developing a strap-line slogan for your business
25 Charging what your are worth
26 Increasing prices at the right time
28 Developing an elevator speech
29 Creating a guarantee
32Choosing the best methods to market your business
36 Reviewing customers' needs
38 Publishing case studies
39 selling up and selling more
40 Packaging your products
41 Creating a newsletter
42 Making the most of email marketing
43 Using hospitality and special days
44 Building host relationships
45 Using joint ventures
49 Driving business to your sebsite
50 Networking for the right ressons
51m Telemarketing for leads
55 Using compelling direct mail
57 Getting free PR
59 Using banners, posters and signs
60Exhibitingat conferences
66 Building instandt rapport
71 Following up and following through
72 Setting your sales and marketing goals
74 Planning your strategy
77 Keeping customers happy
78 Dealing positively with complaints
79 Motivating your team
80 Keeping customer records
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85 Inspiring Ways to Market Your Small Business

85 Inspiring Ways to Market Your Small Business



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Published by Saagar Patil

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Published by: Saagar Patil on Oct 09, 2010
Copyright:Attribution Non-commercial


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