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Table Of Contents

CONTENTS LIST
CHAPTER 1: INTRODUCTION
CHAPTER 2: THE LITERATURE REVIEW
THE ESSENTIALITY OF MARKETING IN VIETNAM TOURISM
MARKETING
VIETNAM REALLY NEEDS VERY GOOD MARKETING
IMPORTANT ROLE OF MARKETING IN VIETNAM TOURISM
MARKETING STRATEGY IN VIETNAM TOURISM
MARKETING PROCESS
VIETNAM GOVERNMENT POLICIES OF TOURISM DEVELOPMENT
CHAPTER 3: THE METHODOLOGY OF THIS DISSERTATION
THE OBJECTIVES OF DISSERTATION
SCOPE OF RESEARCHING
THE METHODOLOGY OF DISSERTATION
INTERNATIONAL MARKETING, DIFFERENTIATION BETWEEN SERVICES AND TANGIBLE PRODUCTS
METHODS OF ANALYZING AND ACCESSING ANNUAL FINANCIAL REPORT
HISTORICAL MATERIALISM
QUESTIONNAIRE METHODOLOGY
CHAPTER 4: DATA COLLECTION AND ANALYZING PROCESS
SUMMARY OF SURVEY RESULT
FINDING AND ANALYSIS
MARKET SEGMENTATION
Market Segmentation
MARKET POSITIONING
MARKETING STRATEGY
PRICE
PRODUCT
PLACE (DISTRIBUTION)
PROMOTION
THE SECONDARY DATA ANALYSIS OF VIETNAM TOURISM
THE VIETNAM TOURISM‘S ADVANTAGES AND DISADVANTAGES
CHAPTER 5: CONCLUSION
APPENDIX
THE TOURIST AGENCIES’ COLLECTED DATA IN 2009
REFERENCES
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Vietnam Tourism Marketing Strategy 1.0

Vietnam Tourism Marketing Strategy 1.0

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Published by namcao83

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Published by: namcao83 on Oct 10, 2010
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