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Media Planning

Media Planning

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Published by Srinivas Reddy
media growth to evolving
media growth to evolving

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categoriesTypes, Brochures
Published by: Srinivas Reddy on Oct 10, 2010
Copyright:Attribution Non-commercial

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01/08/2013

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 MEDIA PLANNING 
FROM RECENCY TO ENGAGEMENT 
 BY - SRINIVASREDDY  ANNEKALLA
 
THE MAN WHO INVENTED ADI'S
Bill harvey the director american research bureauhas invented advertisementin 1966.
THE ORGANISING PRINCIPLE
The media department has a shameful secret, it dontreally know how advertising communication works
Impact
Targeting
Presence

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