Company Profile

The growing demand for quality educationin the healthcare sector and the absenceof standardized content and delivery mechanisms pose a great challenge and isbeing addressed by MEdRC through itsinnovative e-Learning initiatives.

MEdRC

EduTech

Digital Learning for theMedical & Healthcare Industry

MEdRC was set up in 1993 at Hyderabad, to helpdoctors teach and learn medicine making full use of computer graphics and multimedia technologies. What started as a center to develop audio-visual aids atlow cost for seminars, lectures and CME programs, hasevolved into an ambitious project that aims tosignificantly enhance the existing infrastructure and quality of medical & healthcare education through emerging digital technologies.MEdRC’s initial efforts are aimed at developing anexhaustive library of digitally archived e-Lectures by “Master Teachers” encompassing the entireundergraduate medical curriculum and for continuing medical education.Over the past 12 months, MEdRC has been identifying a“dream faculty” – one that includes the “Who’s Who”of medical education from India and abroad. Over 700teachers have been nominated by heads of departmentsacross all medical specialties and colleges, from all overIndia.On invitation, they have been coming to MEdRC’stelevision studios where dedicated production teams havebeen digitally recording their lectures. A team of doctors and technologists work together atMEdRC to create multimedia elements that enhance theselectures.MEdRC has an excellent medical illustration team which works on various reference diagrams provided by thefaculty to create original medical graphics.For concepts that need to be explained using animation,the Flash team develops interactive learning objects thatprovide an immersive experience to the learner.

MEdRC EduTech Limited

Incorporated : 2000Current project initiated : Aug 2005No. of employees : 96

Key Promoters:

Dr. Neeraj RajPragati Offset

Academic Advisory Board:

Dr. Kakarla Subbarao

Ex. Director, NIMS

Dr. Arjun Rajagopalan

Director Sundaram Medical Foundation, Chennai

Dr. D. Nageshwar Reddy

Director Asian Institute of Gastroenterology

Dr. Ajay Kumar

National President Indian Medical Association

Dr. B.K. Sahay

Past National President Assn. of Physicians of India

Dr. Usha Reddi

Ex Director, CEMCA, New Delhi

Strategic Partners:

Technology : IntelMarketing/HW : HP & othersContent : IMA & Others

A 3D graphics and animation team has been working torecreate the human body in all 3 dimensions, part by part,each part being anatomically accurate and proportionateto another. An exam orientation team decides as to what long questions, short notes or multiple choice questions can getasked from each lecture.MEdRC’s software engineers have developed SmarTeach,a World-Class Teaching and Learning managementsoftwarethat provides tools to integrate teaching content,distribute it widely, and track learning activities. The ultimate aim underpinning this massive effort is tosupport and promote the expansion of lifelong learning at all levels of practicing healthcare professionals,particularly in the form of continuing professionaldevelopment.MEdRC is committed to bring the necessary scientific,technological, manpower and financial resourcestogether in creating one of the most desiredmedical education networks.MEdRC is actively collaborating with variouspartners to enable its content to be available toevery medical, dental, nursing andparamedical student – through variouschannels like e- Libraries, personal laptops,over Wi-Fi campuses… even on mobilesand interactive TV!In future, MEdRC sees this effort as anenabler for real-time online interactivity between students and teachers – throughtele-teaching, video conferencing, and eveninteractive medical gaming!