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FABINDIA - Consumer Analysis

FABINDIA - Consumer Analysis

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Published by Swathi Ravichandran

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Published by: Swathi Ravichandran on Oct 10, 2010
Copyright:Attribution Non-commercial

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01/12/2013

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[R Swathi, Pooja Udaikumar, Snigdha Kapoor, Syed Hyder]
 
1
CONTENTS
 
S.No TOPIC Page No.
1. OBJECTIVE OF THE RESEARCH 22. INTRODUCTION FABINDIA 33. SURVEY QUESTIONNAIRE 44. SURVEY ANALYSIS 65. INDIVIDUAL OBSERVATIONS R Swathi 466. INDIVIDUAL OBSERVATIONS Snigdha K 487. INDIVIDUAL OBSERVATIONS Syed Hyder 498. INDIVIDUAL OBSERVATIONS Pooja U 50
 
2
Objective of the Research:
 
AimedtoobservetheconsumerbehaviorinretailoutletFabindia,withthehelpofdemographicsandpsychographicsanalysis.
 
Understandingbehavioralpatternsofconsumersthroughthisresearchisourmotive.
 
Research Design:
Quantitative data was collected through survey questionnaires. Individual interviewswere carried out to obtain qualitative data.
Defining the Population:
Based on demographics elements like sex, race, age, income, occupation, educationalattainment, home ownership, employment status, location and based on psychographicsattributes like interests, activities, opinions, behavioral patterns, habits, lifestyle, hobbies,etc., the population was defined.
Data Collection tools:
Tools used for this research are Survey Questionnaires.
Defining the sample:
The respondents were majorly from Pune, few from Mumbai and had a sample fromSpain.

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