Objective of the Research:
Quantitative data was collected through survey questionnaires. Individual interviewswere carried out to obtain qualitative data.
Defining the Population:
Based on demographics elements like sex, race, age, income, occupation, educationalattainment, home ownership, employment status, location and based on psychographicsattributes like interests, activities, opinions, behavioral patterns, habits, lifestyle, hobbies,etc., the population was defined.
Data Collection tools:
Tools used for this research are Survey Questionnaires.
Defining the sample:
The respondents were majorly from Pune, few from Mumbai and had a sample fromSpain.