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Sponsor User ID : - ravikaash
Contact Number : - +91 9918011116
Email Id : - ravikaash@yahoo.com
ravikaashg@gmail.com
Web :
www.speakasiaonline.com
Stages of Market Research
• Market information
• Market segmentation
• Market trends
Market information
• Understand & Anticipate Industry
Changes and Market Dynamics-
– Products
– Price
– Placement
– Demand Supply Chain
– etc
Market Segmentation
• Understand and categorize market
– Motivation
– Geographic
– Personality
– Demographic
– Techno-graphic
– Utility
– Psychographic
– Gender differences
– etc
Market Trends
• Market movements upward or
downward
Top 9 Market Research Companies
Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million
i.e. Rs,7500 Crores.
Speak Asia Online Entering India
• Current scenario
– Unstructured panels in India and urgent demand of
International online panel companies
– Traditional methods of 90’s (Offline methods)
– Net penetration very low in rural markets (small towns
& R1,R2 )
– Individual mail ID’s change frequently, Permanent Net
Address is not reliable yet.
– Indian Net surfers are highly fragmented (26
languages / 8 prime languages )
– Clients don’t care , they want a high quality, Pan India
online survey panel, right here , right now.
Advantage