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Contact Person : - Mr. Ravi K.

Gupta
Sponsor User ID : - ravikaash
Contact Number : - +91 9918011116
Email Id : - ravikaash@yahoo.com
ravikaashg@gmail.com
Web :
www.speakasiaonline.com
Stages of Market Research

• Stage One - Discovering


• What people want, need or believe
• How they act
• Stage Two – Analysis
• How to market a product or service
Business Gain From
Market Research

• Market information
• Market segmentation
• Market trends
Market information
• Understand & Anticipate Industry
Changes and Market Dynamics-
– Products
– Price
– Placement
– Demand Supply Chain
– etc
Market Segmentation
• Understand and categorize market
– Motivation
– Geographic
– Personality
– Demographic
– Techno-graphic
– Utility
– Psychographic
– Gender differences
– etc
Market Trends
• Market movements upward or
downward
Top 9 Market Research Companies

Top 9 (2009) ( In Million USD)

1. Nielsen Company 5,000.0


2. WPP Group (Kantar Group, TNS, 2,000
Millward Brown, BMRB, IMRB
International & Ziment Group)
3. IMS Health Inc. 1,958.6
4. GfK AG 1,397.3
5. Ipsos 1,077.0
6. Synovate 739.6
7. IRI 665.0
8. Westat 425.8
9. Arbitron 400.0

Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million
i.e. Rs,7500 Crores.
Speak Asia Online Entering India
• Current scenario
– Unstructured panels in India and urgent demand of
International online panel companies
– Traditional methods of 90’s (Offline methods)
– Net penetration very low in rural markets (small towns
& R1,R2 )
– Individual mail ID’s change frequently, Permanent Net
Address is not reliable yet.
– Indian Net surfers are highly fragmented (26
languages / 8 prime languages )
– Clients don’t care , they want a high quality, Pan India
online survey panel, right here , right now.
Advantage

Effective Panels would require a


combination of innovative strategies
& local experience
Advantage

The first effective Online Panel in


India from Speak Asia has a clear 1st
mover’s advantage
Building An Effective Panel
• Identify the potential Panellist
• Introduce Speak Asia
• Offer him Opportunity to earn
• Recruit and provide first level training
through Franchisees
• Train on the job for 8 weeks
• Re-address his concerns and worries
• Reward his efforts generously
• Build his loyalty
Some Speciality Panels for India
– Car users with model & make
– Car users with future purchase intention & views
– Car sales men
– Doctors – General
– Doctors with specialisation
– Patients with specific ailments like heart disease
psychiatric
– Pathological labs
– Pregnant women & new mothers
– Pre Teens & Teenagers with parental consent
– IT hardware dealers
– IT software & BPO professionals
Our Targets For India

• 75,000 to 100,000 panelists in first 90 days

• 1.2 Million Panelists by 31st December 2010.


Eligibility of Panelist

• If you are an existing online panelist with top 10


market research companies with a valid income
proof of atleast $1000 in a year. You can join Speak
Asia absolutely free.
• Fresh /other panelists are required to go through
training and read training material from “Online
Surveys Today” which are also sent to them in “E-
Bulletin”.
• Subscription for 26/52 issues of “Online Surveys
Today” E-Bulletins can be purchased from
Franchisees, newspaper agents and select book
stores.
Legal Information

• ‘Survey Today’ an E-Bulletin is a online periodical -


No import duties, VAT and service tax as per the
Government of India regulations
• Subscriptions can be purchased in Indian Rupees
from authorized Franchisees, newspaper agents and
select book stores.
•  Income generated from working as a panelist or for
recruiting other panelist can be sent through bank by
Speak Asia from Singapore (As per Government of
India regulations).
• The responsibility of payment of taxes from this
income lies with the panelist.
Marketing Strategy – Online Panels In
India
• Based on our existing business from International
clients, we require about 100,000 panelists in India
by 30th June 2010

• For long term business developments, we have


appointed an effective sales organization in India
with a large sales team
Career With Us – Have Fun & Earn

• Regular Income - A rewarding and interesting


career generating an income of upto $ 800 per
month
• Additional income - Support your company in
recruitment of panelists and get rewarded as high
as $6000 every day
• Learn More - On job training of 8 weeks
• Constant Improvement - Continuous feedback
with guidance.
• No Loss – Under training period has no penalties
for poorly submitted surveys
Some Rules for Panelists
• Please be a part of Speak Asia Online only if career
as a panelist interests you. If you do not fill your
surveys properly, you do not get paid.
• Merely registration on Speak Asia Online site or
going through the E-Bulletin and training programs
does not entitle you to any income whatsoever.
• Surveys can be rejected on the following grounds :-
– If you deliberately fill the survey with null value,
0 or (–)
– If you have given the answers mindlessly
Some Rules for Panelists
• The first question may be – Are you are married ? and
Second question could be – When are you planning to
get married ? If you answer both the questions as
married and planning to get married in 30 days. This
means you have answered without reading.
• If identical answers are given for the same survey from
the same IP address, it could mean that a single person
has given the same answers for different people
without they actually filling up the survey.
• Our system has a process to check if the survey was
filled too fast or by pasting from somewhere or random
keys were pressed like “123” or “xyz” such surveys
would get rejected.
Initiative for India

Speak Asia has appointed RACEME - an


advertizing and marketing company in
India to market its surveys.

With the years of experience and a


dedicated core team of Raceme Speak
Asia expects to be the largest Online
survey panel company in India
Clients
• Yahoo! India
• JohnsonDiversey (Unilever &
• HCC (Hincon Group) Johnson Wax Professionals)
• Atul Ltd. (Lalbhai • Crompton Greaves (India)
Group)
• DKSH
• BILT (Thappar Group)
• Metro Cash & Carry
• Bry-Air (Pahawa Group)
• Everstyle Hospitality
• Dessicant Rotors
• Groupo Kettal
International
• Goodrich Global
• CPS Colors
• ThyssenKrupp
• Spectrochem
• Liberti World
• Dynalite
Clients
• DLF • Chinmaya Mission
• Zenith Steel Pipes (Yash Birla • Sahil Exclusive
Group) • Valson Polyester Pvt. Ltd.
• Stream (Stream, Trackmail &
Infowayz) • Sampark Communication
• GTL Ltd. • Aanan Suiting
• B.E.P.S • Nivada (Nahar Textiles)
• Welcome Heritage • Ratul Textiles
• Esmech • Maxfair Drugs
• City Gold Entertainment • Lucky Star Entertainment
• Clarion Chain Of Hotels • BTS Investments
• Avni Energy
• Underwriter Laboratories
Worldwide
Raceme - Initiative
• Already initiated dialogues with more than 150
prospective clients which includes
– Market Research Companies
– Direct Marketing Companies
– Advertising Agencies
– Top Corporates
• A dedicated team for sales & marketing
• Preparation of all support material including
collaterals, DMs, EDMs and presentations etc.

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