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PROFILE

I. INTRODUCTION

Most Latin-American countries, such as Peru, are characterized for presenting poorly structured goods
and financial markets making their economic development costly. This fact among others -i.e. political
environment- has been preventing them to advance their economies according to their possibilities in
the global world economy. Such significant inefficiencies present important profit opportunities;
however, they come along with equally significant risks. Effective management of those risks will allow
such profit opportunities to materialize with the consequent economic improvement.

In addition most of these economies present -if existent- weak manufacturing industries. This fact has
been mostly addressed only as a disadvantage or “economic liability” for such economies’ growth. In a
more global and environmental conscious world economy such lack of industrialization can also be
considered a raw asset that can facilitate their way to sustainable development, by leapfrogging
developed economies industrialization experiences and learning from their mistakes, while developing
the manufacturing capabilities that best fit in “the global economy”.

PRM is a Peruvian leading pioneer organization in pursuing and handling innovative risk management
approaches under a sustainability framework with the objective to enhance local -Peruvian territory-
investment project’s proper financing, and operational success likelihood. By the application of such a
comprehensive system approach to projects’ financing and operations, subsequent benefits for all
stakeholders -investors, customers, employees, society, environment, natural resources among
others- are obtained fostering local, regional and national “healthy economic development”.

II. PRM VALUE PROPOSITION

Through the fully assessment of the project’s business value chain and understanding it as an
integrated system built into a bigger system -i.e. local economy- PRM’s approach makes easier to
wholly identify and prioritize all relevant existing risks that, along with the appropriate mitigation,
transferring and financing strategies make possible the parties involved to better understand the
benefits and costs associated with the project. This way, risks can be allocated to the parties (i.e.
primary investors, insurance companies, capital markets, among others) better suited to deal with
them, making the whole project (system) more efficient / less expensive, therefore, more attractive to
all stakeholders under a long-term perspective.

PRM approach is unique because of the operational competencies and management skills of the
professionals to the Group; and also because of the financial approaches and formulation of investor’s
strategy; based on the application of risk administration criteria and successful market exit. This way
investment project’s system inefficiencies are “arbitraged away”. PRM has developed creative
financing schemes -i.e. for the agriculture sector; to collateralize projects in various sectors-, and is
successfully managing a “portfolio” of multi sector and geographically diversified base of projects.

PRM, has access to investment and financial sources, as well as to collateralization support that
makes available to Project Sponsors.

III. BUSINESS MODEL AND STRATEGY

PRM distinguishes its approach from others in place because of: its business model – strategic
partnering with the investor and / or project sponsors by having part of its fees contingent to the
project success-; its comprehensive approach towards project development and quality assurance;
and its risk management system

The success of PRM projects portfolio is assured by carefully manage each operation through its
entire life cycle -supported by the appropriate information system- project identification and design,
due-diligence / appraisal and project selection, project financing and financial structuring, managing
support to project implementation and operation, and strategic schemes to eventually monetize value
of equity built up in successful projects to benefit the investors. Every project in the portfolio, from its
inception, is positioned and financially structured to maximize the market potential, in the local and
foreign markets. Every operation is formulated in an integral “Underwriting Report” and supported by
efficient information systems.

Financial and capital markets parties have the assurance that each initiative accepted by PRM is
selected, examined in the initial due diligence phase, underwritten, built and developed, with a view to
structuring the project oriented to accumulate equity on an optimal basis for eventually dispose it in the
equity markets. PRM supports the procurement of project investment and/or financing, and provides
the risk administration during the whole process of implementation and operation in order to assure
the success, according the funding sources’ requirements.

The PRM Group Peru management and the team associated are integrated by professionals with
combined experience of over 100 years in business strategic planning, and project and operations
management across many economic sectors, including agriculture, forestry, cattle, agro-industry,
house building, energy, mining, tourism, public services, financial and insurance services, health, etc.

IV. PROJECT DEVELOPMENT AND QUALITY ASSURANCE

PRM’s business model calls, preferably, for investment projects that are commercially viable (existing
buyer market), are revenue generating (profitable) and can be securitized. In this context, PRM’s focus
extends beyond just facilitating financing for such projects; it also involves considerable effort and
attention to successful monitoring of the implementation and operation of projects to build up when
possible an equity base. It is this comprehensive approach to financing, implementing and operating
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projects under PRM risk management control with market orientation that differentiates PRM from
traditional project managing companies.

In view of the above, PRM’s approach to project financing and development is guided by the following
three key principles:
Promotion of Peru as a market where there are a large number of serious opportunities for
project financing and investment.
Articulate partnerships and alliances with contacts within the country and overseas.
Promotion of projects in selected dynamic economic sectors to ensure a diversified portfolio,
effective risk management, promotion in the capital market and manageable financial
exposure.

To accomplish that objective PRM full project cycle approach - identification, development, due
diligence / appraisal, implementation, management and risk administration of projects - is
characterized by stringent quality assurance measures. PRM subjects project proposals against three
levels of "qualifying criteria" to ensure success: PRM Investment Criteria, Risks Exposure, and
Management/Operational Quality.

These qualifying criteria are applied before a project is considered for full appraisal and due-diligence
necessary to secure the financing and/or collateralization. It should be noted that due the nature of
PRM operation - that goes along the whole project implementation and operation - a "risk
management fee" is included in the project cost build-up and cash flow.

Investment / Financing Criteria. Following criteria are applied to proposed projects:


PRM Position in the Projects: PRM must have access to the financial information and
assumes the risk management responsibility (either through direct system or assigned).
Project Sponsors: Projects need to be set either by promotion or corporate entities.
Success Fee: Besides the "risk management fee" to be included in the built-up cost and cash
flow, Project sponsors are required to pay an up-front fee to cover PRM due diligence costs.
This fee should be agreed beforehand.
Project Sectors: Projects in the following sectors are highly seek: agriculture, cattle,
aquiculture, forestry, fishing, nutrition and food industry; mining; energy and power generation;
housing construction; health and tourism/leisure investments.
Environmental Impact: PRM reserves the right to refuse projects that unequivocally damage
ecosystems and environment.

Risk Exposure. Proposed initiatives are reviewed as per specific criteria according the nature of
project, proceeding with the exposure appraisal of both inherent and external risk articulating the
project within its "Business System" that is built upon the System Dynamics framework, as the
structure within risk management modern tools are properly applied (Enterprise Risk Management -
Risk Mapping, Process Mapping).

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Management / Operational Quality and Selection Criteria. The criteria applied for selecting projects is
as follows:
Projects that have qualified management and operational teams
Projects with modern organization and system approaches, preferably based on processes.
Projects that generate profits and can be introduced to the equity market.
Projects where the commercialization risk is not significant.
Projects where if foreign exchange risk exists, there is a local developed secondary market for
such a foreign currency.
Projects with positive social impact through quality job generation.
Projects that preserve the ecosystems and do not damage the environment.
Projects that are well formulated and are able to be implemented in short period of time.

Through the Consulting Division, PRM extends to its clients and prospects the services of Project,
Business and Strategic Development.

Being the present the PRM projects portfolio part currently in closing phase and part in prospection
and studies, The PRM Group Peru operates through the following Units:

PRM Consulting SAC, that takes care of the pre-operative service of the projects from formulation
and getting along to the closing; and in the operational phase business and managerial consulting.

PRM Inversiones & Proyectos S.A., which will be activated once the projects begin to enter in
their implementation phase, to offer the risk administration services while the projects are exposed
to credit risk and ahead if the client company decides so.

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V. MANAGEMENT TEAM AND ASSOCIATED PROFESSIONALS TO PRM

Rafael Villegas Cerro, Founder and First Chairman;


Lawyer, CEO Buffet “Rafael Villegas Cerro S.C.R.L."; President of the International Financing Intelligence Committee for Perú UIF;
Member of CONFIEP Advisory Council; Chairman CEARCO - Center of Arbitration and Commercial Conciliation; Member of the Executive
Committee of the Council for the Peace; President INDEPRO - Institute of Productivity Development; President of "INTEGRIDAD” (civil
entity to fight corruption); Member the National Anti-corruption Commission; Arbiter - Lima Lawyers Association; Arbiter - Lima Chamber of
Commerce; Attorney - Civic Committee of Cooperation of the Peruvian National Police Criminal Investigation Division; External lawyer of
the Banco Santander Central Hispano. Has been: President of EsSalud (Health National Agency); President of the Lima Chamber of
Commerce; President of the Peruvian Confederation of Commerce Chambers.; Vice-president of the Ibero-American Association of
Commerce Chambers; President of the National Confederation of Private Enterprise Institutions –CONFIEP; President of the Andean
Group Confederation of Commerce Chambers; Honorary professor of the Piura University; Honorary member of the Arequipa Lawyers
Association; President of Reaseguradora Peruuana S.A. (Insurance and Reinsurance Company); President of Industrial Paramonga S.A.;
Member of the Board of many Companies and Institutions.
Dr. Villegas has dictated conferences on diverse topics in national and international forums; and published diverse works, being a
cooperator in Newspapers: El Comercio, Sintesis, Gestión; and Business Magazines: La Banca; Presencia, Economía y Bolsa.

Ernesto Becerra Mejía, Director


Agrarian Engineer, Universidad Nacional Agraria La Molina - Peru; Risk Management Advisor and Consultant Reinsurance - Insurance
Expert; Chairman of the Board of Agro Omega 3 SAC. Has been General Manager Reaseguradora Peruana S.A.; Director ARELA, Latin
American Reinsurers Association; Manager Popular y Porvenir Compañía de Seguros; Manager Olarescu & B.I. Davis (Frank B. Hall and
Nicholson Chamberlain), Tijero & Payet Corredores de Seguros S.A. (Alexander & Alexander, Alexander Howden and Red Stenhouse,
now AON Group), Managing Director Nexus Consorcio de Productores de Seguros, Mariátegui & Asociados Productores de Seguros S.A.
(Heath, Hudig Langelvet), ABB Productores de Seguros S.A., Productores Ejecutivos de Seguros S.A., CORSA Seguros (Dewey Warren
& Co. Ltd. Lloyd’s Broker), Rehder & Asociados Productores de Seguros S.A. (Willis Corroon and Grieg Fester); Arbiter CEARCO -
Center of Arbitration and Commercial Conciliation. Profesor of Risk Management and Insurance in the APESEG Institute and other
Supirior Institutes in Peru.

Luis Bravo Villarán, Director


Telecommunication Engineer; Managing & Business Advisor and Consultant; Member of the Board of Agro Omega 3 SAC and OXIBARIK.
Has been Professor of Risk Management MBA Course, San Ignacio de Loyola Business School Member of the Board of Minero Perú,
Minera Izcaycruz, among others companies; General Manager of "El Sol (Alliaz-RAS) Insurance Company"; Managing Director JH
Asociados Corredores de Seguros (ex AON Group); General Manager Banco de Materiales, Peruvian Telephone Co.; Development
Manager Banco Latino; Project Director Empresa Nacional de Telecomunicaciones del Peru; Managing Director ITT Perú and Fábrica de
Equipos de Telefonía S.A.; Project and System Engineer ITT Corporation (Perú, Spain, France and Great Britain).
Publications: Libertad Empresarial con Responsabilidad Social (Book - 1985); Tendencias en un Perú viable para los 90’s (1990); Exito
y Liderazgo (Book – 1997; 2nd Edition 1999); Liberalismo con Rostro Humano (1st pre-edition 2000; 2nd pre-edition 2001); Riesgo y
Bienestar (co-author Luis R. Bravo. Book in final revision that deals with General and Financial Risk Management and Sustainability)

Javier Bravo Villarán, Director


Retired Peruvian Navy Admiral – Marina de Guerra del Perú

Alberto Ruibal Handabaka, International Director


Agrarian Engineer, Universidad Nacional Agraria La Molina - Perú, Master in Economy Internacional – IOWA University USA, Ph. D. in
Logistics & International Trading Columbian Pacific University – California USA, International Consultant in Logistics & International
Trading.

Rodolfo García Napurí, International Director


Telecommunication Engineer, Business Consultant and International Expert in IT Solutions

Herbert Cayro L. , PRM Consulting Director


Business Administration Senior. Executive with fine skills in organization and administration. Wide experience in the handling of business
policies, in the sectors: Pharmaceutical, Civil Construction and Petroleum. Important achievements obtained in the Strategic Planning and
Programs of Cost reduction. Raising international funds (mainly Washington - USA) for more than 50 investigation projects. Adviser for the
Commission of Pro investment in the Republic Congress of Peru. Important ability in the selection and managing of Human Resources.
Graduated in Business Administration - University of Lima, Integral Program of Marketing and Sales - ESAN, Integral Program of Finances
and Accounting - ESAN, Graduated in Political Sciences – UNMSM

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Associated Professionals:

FRANCISCO VAINSTEIN BORRANI: retired Peruvian Navy Admiral

ENG. OSCAR V. BRAVO – OFFICIAL IN CHARGE INDUSTRIAL OPERATIONS


(President of Instituto de Administración Social - IDAS)

MICHA HADAS – OFFICIAL IN CHARGE AGRICULTURAL OPERATIONS


(Agricultural Economist and Engineer – Rupin Institute and BAR ILAN University Israel)

ECON. LUIS R. BRAVO – FINANCIAL RISK OFFICIAL


(MBA CEMP Michigan Ann Arbor; former Enron Associate. Financial and Risk Management Expert, Professor of
Risk Management Course in the San Ignacio de Loyola MBA School; former Manager of Centura SAB (Interbank
Group, Manager of Economic Studies). Professor of Economy at the Universidad de Ciencias Aplicadas (UPC).

AGR. ENG. JULIÁN CARRILLO GARIBOTTO


Agrarian Engineer, Universidad Nacional Agraria La Molina – Perú. Expert in Agriculture, Rural Development, Financing,
Field Auditing and Training. Structuring and Risk Analysis of Investment of Rural Development Projects. Wide
experience in farmers grouping and organization. Also in post cropping and packing management.

MR. ABEL DELGADO VELÁSQUEZ DR. LW. MARTIN BECERRA VEGA


ENG. EDUARDO GR MARISCA ENG. JAVIER KUJON RIVAS
AGR. ENG. CARLOS AGUILAR LYHON MSC EMILIO M. ROJAS
MSC JULIO Y. ROBLES MBA. ACC. AUGUSTO V. BRAVO
ECON. DIMAS CONCHA TENORIO ECON. PEDRO CARRILLO GARCÍA
MSC MANUEL R. RÍOS CLNEL. FAP (R) ERNESTO LUNA

Among others ...

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