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Table Of Contents

DATA & IT TYPES
Types of Data (not in Statistical sense)
1. Personal data (individual as a source)
2. Organizational data (organizational sources)
METHODS AND TECHNIQUES OF DATA COLLECTION
Secondary data
Primary Data
How to collect data?
I. Use existing data
Use Secondary data
Advantages
Disadvantages
Scrutinize Secondary data for
1. Reliability
2. Suitability
3. Adequacy
Types of Secondary data
1.published (literature0 2.Unpublished
A Meta analysis
B.Historical Method
1. Remains or relics
C.Content analysis ( a quantitative method)
Definition:-
Types:
Simulate the condition
Applications
P.E.A.R.L.S
Customer satisfaction:
METHODS OF TRACKING AND MEASURING CUSTOMER
Satisfaction:
Complaint and suggestion systems:
Customer satisfaction survey:
Ghost shopping:
Lost customer analysis:
Problem Definition
OBJECTIVE
LIMITATION
SIGNIFICANCE OF THE STUDY
GENERAL INTRODUCTION
SAMPLING
SAMPLE DESIGN
A.Sampling Frame
B.Sampling unit
C.Sample Size
D.Sampling Error
PRIMARY DATA
Observation Method
Interview Method
Questionnaire Method
SECONDARY DATA
DATA COLLECTION THROUGH EXPERIMENTATION AND SIMULATION
Gender Respondent %
Age Respondent %
Total 300 100%
Occupation Respondent %
Income Respondent %
Time Respondent %
Frequently Eating analysis
ANALYSIS OF AFFECTING FACTION IN BUYING
Factors Respondent %
ANALYSIS WHERE EATING PIZZA
DISSATISFACTION CHART
Satisfaction Responden t %
Total 300 100
Occupation <=2 3 to 5 >= 5 Total
ANALYSIS OF OTHER MAJOR RESTAURANT WITH PIZZA HUT ABOUT LIKING FACTOR
Restaurant Responden t %
ANALYSIS OF TESTING BETTER PIZZA THAN PIZZA HUT
Restaurant Respondent %
OCCUPATION VS LIKING PIZZA
Occupation Yes % No %
Total 262 87.33 38 12.67
INCOME VS PREFERENCE PRODUCT
Countr y fest Exotica Veg.suppeOther
INCOME VS BUYING AFFECTED FACTOR
Income Quality Price Customer Delivery Packing
Total 121 47 65 51 16
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Business Research Method Assignment

Business Research Method Assignment

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Published by: hina_imtiaz20073792 on Oct 11, 2010
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07/03/2013

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