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Table Of Contents

1 Executive Summary
2 Reach – mobile now matches TV in the South
2.1.2006-8 Explosion
2.2. Predicted continued growth
2.3.Generalised pattern
2.5. Least-Developed Countries
2.7.A BOP business
a) MNOs and the decline of ARPU
b) Handset manufacturers
c) Government: critical mass of competition
3Case Studies
3.1.Ken Banks – FrontlineSMS
3.3.Jasmine News Service
3.4.Emmanuel de Dinechin – Altai consulting
3.5.Jonathan Marks, critical Distance
3.6.Mike Grenville – 160characters.org
3.7.Bobby Soriano – mobile in the Philippines
3.8.Ilicco Elia, Thomson Reuters Mobile Products
4 The implications for southern media
4.1. Working conclusions
a) If you don’t do it, someone else will
b) It’s only just beginning
d) Know what you’re offering
e) Know Your Market
f) It’s tough down the food chain – strike out on your own if you can
g) Look Everywhere for the Business Model
h) Broadcast point of departure: participation
i) Print point of departure: the right snippet of data
5 Any Handset Any Network – opportunity is now
5.1.In-house use of voice and text
5.2. Texting
a) Market
b) Obstacles
c) Taxonomy of text services
5.3.Voice Services
c) Taxonomy of voice services
5.4. Even AHAN is ‘digital’
a) UGC
d) Fine-grained stats: obsessive watching
5.5. With or Without the phone companies?
a) Scale
b) Revenues and Revenue sharing
d) Participation versus Revenue
6. M-Transactions
6.1. Remittances & Financial Inclusion
a) M-Pesa in Kenya
b) G-Cash and Smart Money – the Philippines
6.2. Micropayments for media
6.3. M-Government
7.Future Visions
a) Speech-interface technologies
b) Machine translation
c) Two dimensional bar codes
d) Handsets
e) Data networks
a) What works on the mobile web? Quick rules of thumb
b) and what doesn’t... Quick rules of thumb
d) How to make a mobile website 1: transcoders versus custom design
e) How to make a mobile website 2: underlying architecture
f) How to make a mobile website 3: browser and compatibility issues
g) Safety in numbers: multi-tiered architecture
7.3.Downloadable applications
a) GPS and location-based services – the long term future
b) Proxy location-based services – the short- to medium-term
7.4.Business Models
8. Media Development – a friendly solutions provider
8.1. Mobile media research
b) Evolve South-friendly indices (price basket)
c) Be across all market and academic research
d) South-friendly technologies
8.2. consultancy role
a) Needs assessment
b) Country-/region-level skill centres – hosting etc
c) Advocacy
8.3.Blue Skies Innovation
8.4.Emergency Response
8.5. closed Society Initiatives
9.Country Summaries
9.1.Middle East
b) Egypt
c) Jordan
a) Chad
b) Kenya
c) Nigeria
d) Rwanda
e) Sudan
f) Zimbabwe
9.3. central and South Asia
a) Afghanistan
b) Bangladesh
c) India
d) Pakistan
e) Sri Lanka
9.4.East Asia
a) Cambodia
b) Indonesia
e) Vietnam
9.5.the Americas
a) Haiti
Appendix A – Glossary
Appendix B - Country Info – Stats
f) Colombia
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Published by: Pearltrees on Oct 11, 2010
Copyright:Attribution Non-commercial


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