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IAB Report 1H 2010 Final

IAB Report 1H 2010 Final

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Published by TechCrunch
IAB 1H 2010 report on Internet advertising
IAB 1H 2010 report on Internet advertising

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Published by: TechCrunch on Oct 12, 2010
Copyright:Attribution Non-commercial


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 IAB Internet  Advertising Revenue Report 
 An Industry Survey Conducted by PwCand Sponsored by the Interactive Advertising Bureau (IAB)
2010 First Half-Year Results
Background3Executive Summary4Detailed Findings52010 Secon Quarter an First-Ha Year ResutsAnnual and Quarterly TrendsIndustry Concentration vertsng ormatsIndustry Category SpendingPricing ModelsDefinitionsSurvey Scope and Methodolog Organization Profiles
 About the IAB Internet Advertising RevenueReport
Conducted by PwC on an ongoing basis, with results released quarterly, the Advertising Bureau (IAB) in 1996. This report utilizes data and informationreported directly to PwC, publicly available online corporate data andinformation provided by online ad selling companies.The results reported are considered the most accurate measurement of nerneonne aversng revenues ecause e aa s compe recfrom information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenuesfrom Web sites, commercial online services, ad networks and emailproviders, as well as other companies selling online advertising.The report is conducted independently by PwC on behalf of the IAB. PwCdoes not audit the information and provides no opinion or other form of assurance with respect to the information. Only aggregate results arepublished and individual company information is held in strict confidence with PwC. Further details regarding scope and methodology are provided ine appenx o s repor.David SilvermanPwC

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