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Category Manager in Chicago IL Resume Michael Edwards

Category Manager in Chicago IL Resume Michael Edwards

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Published by MichaelEdwards1
Michael Edwards is a proven Multi-Channel Retail Category Management professional with a track record of developing product strategy through analysis and implementing tactical marketing, merchandising and promotion of products. He maintains complete accountability for sales and margins, rolling financials, inventory forecasts and strategic business plans. Michael has the proven ability to successfully evaluate long-term sales trends, margins, market conditions, consumer and competitor activity. He has succeeded in driving vendor relationships and negotiations to meet sales and revenue goals.
Michael Edwards is a proven Multi-Channel Retail Category Management professional with a track record of developing product strategy through analysis and implementing tactical marketing, merchandising and promotion of products. He maintains complete accountability for sales and margins, rolling financials, inventory forecasts and strategic business plans. Michael has the proven ability to successfully evaluate long-term sales trends, margins, market conditions, consumer and competitor activity. He has succeeded in driving vendor relationships and negotiations to meet sales and revenue goals.

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Published by: MichaelEdwards1 on Oct 13, 2010
Copyright:Attribution Non-commercial

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MICHAEL A. EDWARDS
Oswego, Illinois 60543
(630) 636-6806
Retail Category Manager
Proven Multi-Channel Retail Category Management professional with a track record of developing product strategy through analysis and implementing tactical marketing,merchandising and promotion of products. Maintain complete accountability for sales andmargins, rolling financials, inventory forecasts and strategic business plans. Proven abilityto successfully evaluate long-term sales trends, margins, market conditions, consumerand competitor activity. Success in driving vendor relationships and negotiations to meetsales and revenue goals.
Professional Profile
Work with Sales and Marketing departments for new product development andstrategic vision to source new products with innovative packaging or concepts that fitorganizational niche market.
Identify consumer trends which will generate solid recommendations to grow sales forthe category.
Provide analytical support for internal budgeting and planning sessions; determineannual forecasts, prepare current category reports, perform pricing surveys andidentify industry trends through SWOT, competitive reviews and retailer reports.
Identify private label opportunities to enhance current product offering at price pointsand quality that fits within product offering; qualifying potential new suppliers forquality, price and ability to maintain fulfillment schedule.
Evaluate vendor performance by establishing key vendor performance metricsincluding; on time delivery, quality, adequate shelf life and fulfillment levels, driveimprovement in vendor compliance within each metric.
Drive cost reduction and value enhancement strategies in product cost, freight costand payment terms; negotiate maximum marketing and business development fundsincluding, rebates, co-op, free samples, growth incentives and sales contests.
Key Skills and Strengths
Building Business RelationshipsCategory Management ProcessesCompetitor AnalysisDevelop Product Assortments
Ecommerce B2C Merchandising
Grocery Industry/DSDMargin Analysis and Product PricingMarketingNegotiate Supplier TermsNew Product IntroductionPlanning and ForecastingProblem Identification and SolvingStrategic Planning and Execution Team Building and Management
Professional History
OfficeMax, Naperville, Illinois (Jan. 2007 to Feb. 2009) – Category Manager,Office Furniture
Managed $60MM category, created broad based item assortment, developedpromotional and marketing activity, margin management, inventory and salesdevelopment to support revenue objectives.
 
Coordinated with leaders from Marketing, Merchandise Planning, InventoryManagement, and Global Sourcing to ensure new product development and marketing,merchandising, and promotional plans were executed for maximized profitability.
Executed website reorganization and eliminated underperforming products for thelaunch of the new OfficeMax web site in 2007.
Created a “special buy” drop ship program to reduce vendors’ excess inventory andoffer our customers exceptional savings on items unique to the OfficeMax web site.
Reviewed category mix and made adjustments as needed to meet performance goals
Key Accomplishments
Increased Decorative Accessory sales by 12% by introducing new products,and negotiated an $180,000 increase in vendor funding for the 2009 catalog.
Led design and development efforts for 3 private label desk accessorycollections, partnered with global suppliers to secure manufacturingcapability, and saved over $1.2MM by replacing branded collections withprivate label products.
Ann’s House of Nuts Jessup, Maryland (June 2006 to Feb. 2007) - ImportBuyer, Dried Fruit & Nuts
Led purchasing activities for $150MM in imported products annually for the 2
nd
largestbuyer of cashews in the world; established strong working relationships with freightforwarders, customs brokers, steamship lines, trucking companies, and suppliers toensure timely and accurate deliveries.
Negotiated favorable shipping and trucking rates to reduce costs; maintained properinventory levels to meet consumer demand, and negotiated additional merchandisedue to increases in sales or promotional activity.
Key Accomplishments
Saved $500K in transportation costs through aggressive renegotiationstrategies.
Reduced inventory from 67 days to 59 days.
Black and Decker – Towson, Maryland (June 2005 to Jan. 2006) - CategoryManager
Managed $480MM category of Air Compressors, Electric Generators, and PneumaticNailers by synthesizing data and insights into category and business reviews.
Worked collaboratively with channel marketing, field sales and product management toimprove POS growth and margins through consumer insights and behavior.
Managed a team of four Supply Planners
Ahold USA, Quincy, Massachusetts (1986 to 2005)Peapod by Giant/Ecommerce Merchandising Manager, (June 2002 to June 2005)
Managed category buying for entire grocery product line; analyzed POS and websitemetrics and sales activities to make determinations for the most effective marketing,merchandising and promotional strategies designed to increase sales, customerawareness and product performance.
Cultivated valuable vendor relationships and negotiated pricing strategies to securedesired margins and profits.
Introduced new lines of products from local companies that were unique to Peapod.
Directed a team of seven Re-Buyers and a Merchandising Assistant.
Key Accomplishments

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