Professional Documents
Culture Documents
Read to Success:
Business Books to help you be famous for more than 15 minutes.
The quote from The Influentials:
“People are probably the most useful medium to Influentials. No
other source comes close to a telephone conversation or an in-
person, face to face interaction when it comes to communication.
Only a handful of sources are as good as or better than an in-person
setting for buying things, getting news, and information, or learning
something.”1
The message:
My action by when?
The message:
My action by when?
1
The Influentials, Ed Keller and Jon Berry, New York: The Free Press, 2003, p. 142.
2
Good to Great: Why Some Companies Make the Leap…and Other’s Don’t, James Collins, Harper
Collins Publishers, 2001, p.86.
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doug@dougcaldwell.net
1
01/29/2009
Read to Success:
Business Books to help you be famous for more than 15 minutes.
The quote from The Attention Economy:
The message:
My action by when?
3
The Attention Economy: Understanding the New Currency of Business, Thomas H. Davenport and
John C. Beck, Harvard Business School Press, Boston, 2001, p.185.
Copy write Caldwell Consulting, FLP 2009. All rights reserved. 214-641-4084,
doug@dougcaldwell.net
2
01/29/2009
Read to Success:
Business Books to help you be famous for more than 15 minutes.
3. The third revolutionary tool is a common language to
describe your talents.”4
The message:
My action by when?
“The relationships that you form outside of your current organization may turn
out to be the most important to ultimate success.”5
The message:
My action by when?
4
NOW, Discover your strengths, Marcus Buckingham & Donald O. Clifton, The Free Press, New York,
2001, p. 28-32.
5
It’s Not Business It’s Personal: The 9 Relationship Principles That Power Your Career, Rona
Lichtenberg, Hyperion, New York, 2001, p. 29.
Copy write Caldwell Consulting, FLP 2009. All rights reserved. 214-641-4084,
doug@dougcaldwell.net
3
01/29/2009
Read to Success:
Business Books to help you be famous for more than 15 minutes.
The message:
My action by when?
“…is inventing oneself as a contribution and others as well. The steps to the practice
are these:
1. Declare yourself to be a contribution.
2. Throw yourself into life as someone who makes a difference, accepting that
you may not understand how or why.”7
The message:
My action by when?
6
FREE AGENT NATION: How America’s New Independent Workers Are Transforming the Way We
Live, Warner Books, New York, 2001, p. 312.
7
The Art of Possibility, Rosamund Stone Zander and Benjamin Zander, Harvard Business School Press,
Boston, 2000, p. 59.
Copy write Caldwell Consulting, FLP 2009. All rights reserved. 214-641-4084,
doug@dougcaldwell.net
4
01/29/2009
Read to Success:
Business Books to help you be famous for more than 15 minutes.
Measure the things that customers really care about.”8
The message:
My action by when?
“ Build trust.
The message:
My action by when?
8
The Agenda: What Every Business Must Do to Dominate the Decade, Michael Hammer, Crown
Business, New York, 2001, p. 35.
9
Whale Done! The Power of Positive Relationships, Ken Blanchard and others, The Free Press, New
York, 2002, p. 19.
Copy write Caldwell Consulting, FLP 2009. All rights reserved. 214-641-4084,
doug@dougcaldwell.net
5
01/29/2009
Read to Success:
Business Books to help you be famous for more than 15 minutes.
winning EVP will have some towering strengths and a few
weaknesses as well.”10
The message:
My action by when?
“The secret of getting ahead is getting started. The secret of getting started is breaking
your complex overwhelming tasks into small manageable tasks, and then starting on the
first one.” (Mark Twain)11
The message:
My action by when?
10
The War for Talent, Ed Michaels and others, Harvard Business School Press, Boston, 2001, p. 61.
11
Getting Things Done: The Art of Stress-Free Productivity, David Allen, Penguin Books, New York,
2001, p. 239.
Copy write Caldwell Consulting, FLP 2009. All rights reserved. 214-641-4084,
doug@dougcaldwell.net
6
01/29/2009
Read to Success:
Business Books to help you be famous for more than 15 minutes.
… Compliance Companies have traditional command-and-control
leadership styles, judge success by their ability to repeat past
successes, perhaps in different markets, and have the traditional
conformist corporate culture and individual performance values.”12
The message:
My action by when?
“You really are what you charge for. So let’s be very clear about this as it applies to
each echelon of customer value:
If you charge for stuff, then you are in the commodity business.
If you charge for tangible things, then you are in the goods business.
If you charge for the activities you execute, then you are in the service
business.
If you charge for the time customers spend with you, then you are in the
experience business.
If you charge for the demonstrated outcome the customer achieves, then
and only then are you in the transformation business.”13
The message:
My action by when?
“Lesson in Leading Up
12
Whoosh: Business in the Fast Lane—Unleashing the Power of a Creation Company, Tom McGhee,
Perseus Publishing, Cambridge, 2001, p. 15-16.
13
The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine II and James H.
Gilmore, Harvard Business School, Boston, 1999, p. 194.
Copy write Caldwell Consulting, FLP 2009. All rights reserved. 214-641-4084,
doug@dougcaldwell.net
7
01/29/2009
Read to Success:
Business Books to help you be famous for more than 15 minutes.
A bias for action is what your superior wants. Show initiative, and
you’ll lay the foundation for confidence and support from above;
without it, your boss will soon search for others who are more willing
to take charge.”14
The message:
My action by when?
The message:
My action by when?
14
LEADING UP: How to Lead Your Boss so you both win, Michael Useem, Crown Business, New
York, 2001, p. 31.
15
Whistle while you work: heeding your life’s calling, Berrett-Koehler, San Francisco, 2001, p. 22.
Copy write Caldwell Consulting, FLP 2009. All rights reserved. 214-641-4084,
doug@dougcaldwell.net
8
01/29/2009
Read to Success:
Business Books to help you be famous for more than 15 minutes.
explains that he’s not about to tell you what that one thing is. You
have to figure it out yourself.
We won’t pull a Curly. We’ll reveal the one thing. When it comes to
risky, controversial, and emotional conversations, skilled people find a
way to get all relevant information (from themselves and others) out in
the open.”16
The message:
My action by when?
The message:
My action by when?
16
Crucial conversations: Tools for talking when stakes are high, Kerry Patterson and others, McGraw-
Hill, New York, 2002, p. 20.
17
Bowling Alone: The Collapse and Revival of American Community, Robert D. Putnam, Simon &
Schuster, New York, 2000, p. 251.
Copy write Caldwell Consulting, FLP 2009. All rights reserved. 214-641-4084,
doug@dougcaldwell.net
9