Read to Success Handout

01/29/2009

Read to Success:

Business Books to help you be famous for more than 15 minutes.

The quote from The Influentials:

“People are probably the most useful medium to Influentials. Noother source comes close to a telephone conversation or an in-person, face to face interaction when it comes to communication.Only a handful of sources are as good as or better than an in-personsetting for buying things, getting news, and information, or learningsomething.”

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The message:My action by when?The Quote from Good to Great:

The Stockdale Paradox

“Retain faith that you will

AND at the

Confront the most brutal prevail in the end,

same time

facts of your currentregardless of the reality, whatever theydifficultiesmight be”

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The message:My action by when?

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The Influentials, Ed Keller and Jon Berry, New York: The Free Press, 2003, p. 142.

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Good to Great: Why Some Companies Make the Leap…and Other’s Don’t, James Collins, Harper Collins Publishers, 2001, p.86.

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Caldwell Consulting, FLP

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01/29/2009

Read to Success:

Business Books to help you be famous for more than 15 minutes.

The quote from The Attention Economy:“Factors Considered in Explaining Attention-Getting Messages

The message source was

…1.Trustworthy or respected.2.influential or powerful (i.e., socially or politically or both).3.charismatic or appealing.

The message context was

…4.personalized (i.e., directed to and about me.)5.about a group I belong to or have interest in.6.related to a question or an issue I was concerned about.

The message’s content was

…7.concise, direct, or story-like in structure.8.engaging to me senses (i.e., eye, ear, touch).9.new, unusual, or unique.

The recipient was

…10.emotional moved by the message (e.g., angry pleased).11. able to consider the message’s implications or consequences.12. convinced the message was important to my work or life.”

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The message:My action by when?The quote from NOW, Discover your strengths:

“Three Revolutionary Tools

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The first revolutionary tool understands how todistinguish your natural talents from things you canlearn.2.The second revolutionary tool is a system to identifyyour dominant talents.

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The

Attention

Economy: Understanding the New Currency of Business , Thomas H. Davenport andJohn C. Beck, Harvard Business School Press, Boston, 2001, p.185.

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Caldwell Consulting, FLP

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01/29/2009

Read to Success:

Business Books to help you be famous for more than 15 minutes.

3.

The third revolutionary tool is a common language todescribe your talents.”

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The message:My action by when?The quote from It’s Not Business, It’s Personal:

“The relationships that you form outside of your current organization may turnout to be the most important to ultimate success.”

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The message:My action by when?The quote from the Free Agent Nation:

“THE WORD

:

Lego careers

. Instead of climbing a prefabricated ladder, rung byrung, in a predetermined order, careers will have much greater variety. People willassemble and reassemble them much as kids play with Legos. The pieces will becontacts, skills, desires, and available opportunity—and people will build impermanentstructures with infinite, idiosyncratic variations.”

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4

NOW, Discover your strengths, Marcus Buckingham & Donald O. Clifton, The Free Press, New York,2001, p. 28-32.

5

It’s Not Business It’s Personal: The 9 Relationship Principles That Power Your Career, RonaLichtenberg, Hyperion, New York, 2001, p. 29.

©

Copy write

Caldwell Consulting, FLP

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