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Agreement to Acquire Ngmoco, Inc

Agreement to Acquire Ngmoco, Inc



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Published by TechCrunch
(Source: Techcrunch) Slides showing why Japan's DeNa bought mobile game company ngmoco
(Source: Techcrunch) Slides showing why Japan's DeNa bought mobile game company ngmoco

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Published by: TechCrunch on Oct 13, 2010
Copyright:Attribution Non-commercial


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Agreement to Acquire
ngmoco, Inc
October 12, 2010
DeNA Co., Ltd
Purpose of the acquisition
Acquisition of ngmoco will make DeNA the global leader in
social gaming platform on smartphones
For users
Delivery of wide varieties of social games from all over the world on a
common gaming platform with strong community functions
Become the most popular entertainment environment on smartphones
For game developers all over the world
One source solution: Provide an environment that enable developers to
distribute games simultaneously through iOS and Android devices to
global markets (Mobage-town and plus+ Network)
Creation of large-scale communities of heavy game users to effectively
support monetization
Provides the plus+ social network platform which
includes games developed by third parties
Cross-gaming community rankings and profiles, etc.
Participation of 119 titles including third party games
Over 12 million registered users
Android versions to be released during 2010
ngGame engine provides X-device( iOS and
Android) development platform for game
Allows developers to develop games for iOS and Android using common
Allows for efficient game development through incorporation of
technologies accumulated through internal development to ngGame
Games developed through ngGame can automatically be played in the
Plus+ Network
Platform expected to be opened to third party developers during the first
half of 2011
ngmoco’s competitive edge and synergies with DeNA
Industry leader in development and operations of
smartphone games
Mainly free-to-play social games with virtual items monetization
17 titles ranked in the Top 10 for iOS App store
Total downloads : Over 50 million
Android version to be released during 2010 (through ngGame)
Expansion of third party game lineup for
Combination of monetization know-how from
both companies
Expansion of Plus+ Network’s game lineup
through introduction of DeNA Group games
Combination of know-how and functions of
community operations
By mounting ngGame on the Mobage
open platform, game developers
worldwide can realize more efficient X-
border expansion, in addition to X-device
Substantial expansion of third party game
lineups for Mobage-town and plus+
Competitive edge

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