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TNS-The Digital Landscape OCT10 (TNS)

TNS-The Digital Landscape OCT10 (TNS)

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Published by Sociatria.com
Análisis del panorama digital (en inglés)
Análisis del panorama digital (en inglés)

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Published by: Sociatria.com on Oct 14, 2010
Copyright:Attribution Non-commercial


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Discover how the world lives online
The Digital Landscape
“The internet has been the most undamental changeduring my lietime and or hundreds o years. Someonethe other day said… ‘It’s the biggest thing since writing’”Rupert Murdoch
When adopted, digital becomes the primary media channel or consumers andis already the leading channel or online users in many rapid growth marketsas well.For consumers in these markets, internet access is oten a new eperienceand so these consumers are not tied to legacy uses o the internet. Digitalis transormational or these consumers, and oers opportunities to engagein new eperiences. It is thereore is more aspirational activity than orconsumers in mature markets where the internet has become a morecommoditised eperience over time.This leads to consumers that are more engaged in the category, and willing tobe more active and have a voice in the digital world. As inrastructure improves,consumers in the top tier o rapid growth markets are well positioned to rulethe world.

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