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Adchakra Ppt[2]

Adchakra Ppt[2]

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Published by ajju_111

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Published by: ajju_111 on Oct 14, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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REACH - ENGAGE - CONNECT
Adchakra Ad Network
Brand & Performance Advertising Solutions
Slide 2
REACH - ENGAGE - CONNECT
About Adchakra
Adchakra is a online Ad network which leverages
Search, Display & Mobile media to create ROI centric
solutions for our clients.
Slide 3
REACH - ENGAGE - CONNECT
Challenge
Adchakra Solution
Disparate tracking technologies
Single integrated platform (display, email, paid
search and natural search)
Reporting accuracy (duplicate payouts)
Master Conversion Tags
Understanding performance of individual channels Single integrated platform Channel performance
reports
Understanding cross channel impact
Multi channel attribution reporting package
Making decisions on data to optimize channel
spend and performance
All of the above
Cross-Channel Marketing Management

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