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7. Price
8. Availability
9. quality
1.Refrences,
4.advertising
1. Unawares: in this stage customers are not aware regarding samsung mobile. Thus company
through different activity like advertisement and promotion increases their brand image.
2. Aware: after knowing the brand by using Aamir khan and the logo; next what; company
converting them in to their potential customer. Customers are giving more favorable opinion
3. Accepting: Now through knowing Samsung mobile feature customer accept it. In India
Samsung mobile is 3rd largest company. Overall favorable toward a brand is strongest type of
equity. User charecterics impact reaction to a brand
4. Active: after accepting it customers satisfied with the services and product of Samsung mobile
they are actively associate with it. They are become brand loyal which is beneficial for seller.
5. Advocating: by satisfying the Samsung mobile users now giving advised to other customer.
Now customer only spreading positive word and increasing channel to stock the brand
Life value concern with product, service, value and satisfaction of the customer Samsung mobile
is always focused on customer satisfaction so that they attract them. so through innovation and
new technology adaptation they giving 100%.