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Twill Tape Branding Guidelines

Twill Tape Branding Guidelines

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Published by David James

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Categories:Topics, Art & Design
Published by: David James on Oct 14, 2010
Copyright:Attribution Non-commercial


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Brand Guidelines 2009
twill tape, LLCBranding Guidelines 20092
Brand Overview
twill tape is an online store selling hand made clothes aswell as functional home decorations. twill tape customersvalues the care and love that goes in to the production of their goods. They like to know they’re supporting a person’shard work and not a corporation.To relate to these points the look and feel twill tape’s brandhas a classic homey feel. Incorporated are colors, stylesand typefaces that evoke these feelings.
twill tape, LLCBranding Guidelines 20093
Building the Logo
The ascenders anddescenders have beenshortened the width of the “t’s” vertical.We started with thename in all lower caseat the clients request.The type face is BodoniMT BookThe tag line is typefaceEdwardian Script ITC.The web address is alsoin Bodoni MT book withkerning tightened to -40The kerning has beentighten up to -40.
The twill tape logo includes the name, tag line and webaddress. These elements will get combined to create abadge that will be the primary brand identity.

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