twill tape, LLCBranding Guidelines 20093
Building the Logo
The ascenders anddescenders have beenshortened the width of the “t’s” vertical.We started with thename in all lower caseat the clients request.The type face is BodoniMT BookThe tag line is typefaceEdwardian Script ITC.The web address is alsoin Bodoni MT book withkerning tightened to -40The kerning has beentighten up to -40.
The twill tape logo includes the name, tag line and webaddress. These elements will get combined to create abadge that will be the primary brand identity.