Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
37Activity
0 of .
Results for:
No results containing your search query
P. 1
International Marketing

International Marketing

Ratings:

5.0

(1)
|Views: 3,786|Likes:
Published by PinkAlert

More info:

Published by: PinkAlert on Jul 14, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

02/01/2013

pdf

text

original

(By Michael R. Czinkota,
Georgetown University, LLkka A.
Ronkainen, Georgetown University)

Applied Marketing
-Spring 08
1

Imported/Smuggled goods we buy/use/consume every day, every week, every month etc.? goods and services \u2013 movies also!

Since times immemorial (ancient) traders (and \u201ccarriers) frequently fly off to foreign lands and carry back many items \u201cimport\u201d gold, spares, toys, garments etc.

The Importance of international marketing \u2013
Chinese goods have taken over the entire
planet, it seems.

Applied Marketing -Spring 08
2
Recognize the effect of the global environment
on international marketing activities.
Understanding the importance of international
marketing.
\ue000
Appreciate the opportunities and challenges
offered by international marketing.
\ue000
\ue000
\ue000
Understand the process of market selection.
\ue000
Recognize the process of internationalization.
Applied Marketing -Spring 08
3

Activity (37)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Mary Kem Marie liked this
gaurav_agrawal_4 liked this
Manpreet Sahni liked this
tanvir76 liked this
visayanian liked this
asnaniameeta liked this
Anky Sanghvi liked this
Mahesh Kamath liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->