Webtrends oers the most comprehensive trackin and metrics within opt-in custom Facebook applicationsas well as site components, which have been dicult to meaninully measure beore. Specifc measurementcapabilities include:
• Custom Tabs:
• Custom Apps:
You can measure any type o application built on the Facebook platorm allowin youto capture a broad rane o app-related interactions.
Determine how many visitors click throuh to customer apps and complete other conversion-related activities.
Understand how visitors enae with multimedia experiences created with Flash, a security-limited version o Adobe Flash required within custom tabs.
Track when visitors click on Facebook AJAX pop up windows.
• Content Sharing:
Determine the popularity o content by measurin how oten visitors share it with riends.
Compare click-throuh rates within apps, tabs, ads and more.
• Additional Insight:
RSS overlays let you view Facebook results in content to web site, blo and otherdiital marketin data.
• One Location for all Data:
Ability to pull Facebook Insihts data into Webtrends.
Custom Tabs & AppsAds
Webtrends Facebook Analytics tracks the campaigns, ads, custom tabs and applications you build on top of Facebook.
Webtrends Facebook Analytics oers the most comprehensive trackin and measurement analytics to helpyou maximize ROI or your marketin investments. You can start your analysis aster with easy, sel implementationo pre-built best practice reports or simply add parameters to links or additional reportin.