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WHITEPAPER /
FACEBOOK ANALYTICS
 
WHITEPAPER /
FACEBOOK ANALYTICS
Top 9 Things You Need toKnow about Facebook
 
WHITEPAPER /
FACEBOOK ANALYTICS
 1
Facebook holds tremendous opportunities or companies lookinto create awareness, oster loyalty, drive new business and increaserevenue, but only i you frst develop a solid oundation and anunderstandin o what makes Facebook tick. This documentprovides you with some key thins you need to know about usinand measurin Facebook.
WHAT CAN BE MEASURED ON FACEBOOK? WHEN DO YOUNEED MORE THAN FACEBOOK INSIGHTS?
Facebook measurement should be part o your overall Facebook stratey when you start runnin campains.Facebook Insihts measures visitor activity across all o Facebook’s built-in unctionality, such as your pae andyour wall.Facebook Insihts does not provide inormation about the campains that you run on top o Facebook (suchas custom apps and tabs). I you’re runnin campains on Facebook, you need additional tools to measure ROI.
Facebook Insights measures all of Facebook’s core functionality.
PaeWall
CoreInsihtsAPI
 
WHITEPAPER /
FACEBOOK ANALYTICS
Webtrends oers the most comprehensive trackin and metrics within opt-in custom Facebook applicationsas well as site components, which have been dicult to meaninully measure beore. Specifc measurementcapabilities include:
• Custom Tabs:
Brands can’t use traditional analytics methods or trackin custom tabs because Facebookdoes not allow Javascript and they aressively cache imaes. To overcome these challenes, Webtrendsdeveloped a new method that uses our data collection API to brin Facebook data into WebtrendsAnalytics and capture visitor interactions within custom tabs.
• Custom Apps:
You can measure any type o application built on the Facebook platorm allowin youto capture a broad rane o app-related interactions.
• Ads:
Determine how many visitors click throuh to customer apps and complete other conversion-related activities.
• Flash:
Understand how visitors enae with multimedia experiences created with Flash, a security-limited version o Adobe Flash required within custom tabs.
• Pop-ups:
Track when visitors click on Facebook AJAX pop up windows.
• Content Sharing:
Determine the popularity o content by measurin how oten visitors share it with riends.
• Links:
Compare click-throuh rates within apps, tabs, ads and more.
• Additional Insight:
RSS overlays let you view Facebook results in content to web site, blo and otherdiital marketin data.
• One Location for all Data:
Ability to pull Facebook Insihts data into Webtrends.
PaeWall
Custom Tabs & AppsAds
PlatformCoreWebtrendsInsihtsAPI
Webtrends Facebook Analytics tracks the campaigns, ads, custom tabs and applications you build on top of Facebook.
Webtrends Facebook Analytics oers the most comprehensive trackin and measurement analytics to helpyou maximize ROI or your marketin investments. You can start your analysis aster with easy, sel implementationo pre-built best practice reports or simply add parameters to links or additional reportin.
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