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Shes Connected Conference Connecting Digital Brands and Women

Shes Connected Conference Connecting Digital Brands and Women

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Press release announcing ShesConnected Connecting brands and digital women social network conference
Press release announcing ShesConnected Connecting brands and digital women social network conference

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Published by: Donna Marie Antoniadis on Oct 16, 2010
Copyright:Attribution Non-commercial


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Alison Burke, Impressions PR647.402.4122 / Alison@impressionspr.ca
ShesConnected ConferenceConnecting Brands with Digital WomenDebuts in Toronto
October 14, 2010 - Toronto, ON
As social media challenges traditional mediafor the influential spotlight, more and more women are joining the ranks. In fact,
these „digital women‟ have become the key influencers within this growing
medium. In light of this trend,
, the creators of the firstonline soc
ial media site that speaks to both a women‟s personal and professional
interests, is holding a conference and workshop in Toronto to connect top brandswith these Canadian women.
Industry leading brands including
Kobo Inc., TheCoca Cola Company, Calvin Klein Fragrances, Smashbox Cosmetics,Maple Leaf Foods, Kraft Canada, Look Good Feel Better, Seagram, BourjoisParis, Egg Farmers of Ontario, and Booty Camp Fitness
will be sponsoringand participating in the event to learn new strategies for marketing to these digitalwomen
a demographic that controls 85% of all household expenditures.
“During the last
year, we have experienced first hand the power of social media
and how it relates to increasing awareness about our brand,”
says Liz RidoutV.P. Marketing and Communications at Kobo Inc.
“We are thrilled to be
participating in this ground-breaking conference as it provides us with theopportunity to connect with women who
have a vested interest in our products.”
 Women attending the conference, being held on
October 20
, at theToronto Reference Library, applied online and were then carefully selected bythe ShesConnected team. A total 100 women were chosen as
Canada’s Most
Digitally Connected Women,
based on their influence online. Criteria forselection included how many social media platforms the women use includingblogs, facebook, and twitter, how many connections and online friends they have,and the quality and frequency of content they post.
“This event is the first of its kind,” says
Donna Marie Antoniadis, Co-founder &CEO of ShesConnected Multimedia Corp., and one of the @Forbes Top 20best-branded women on Twitter
. “Rather than the
women paying to attend theconference, the companies are assisting by sponsoring the individuals. Therehas never been a more influential group of digital women gathered in one room in
this country. We are proud to be offering this unprecedented opportunity to both
 All digital women attending will be able to connect with other influential digitallyconnected women, learn social media best practices from the experts, and gaininsight to improve their reach and messaging to the female audience. Inexchange, women will get free swag such as a Photo Finish Targeted Pore &Line Primer and free professional make up from Smashbox, a free digital e-reader from Kobo,
Clubbing Liner 
from Bourjois, and fragrance and tote bag fromCalvin Klein Fragrances. The women will also have their makeup done and beprofessionally photographed. The photos will be done specifically for use as newprofiles shots (avatars) on their social networks.
Some of the speakers at the event include:
Joanne Thomas Yacatto, president and founder of the Toronto-basedconsulting firm The Thomas Yaccato Group, known as Corporate
Canada‟s Gender Le
Louise Clements, SVP, Digital Strategist of MacLaren McCann
Adria Mackenzie, Media Relations GM Canada
Victoria Maybee, External Relations, P&G Canada
Malle Vallick, Director of Digital Content & Social Media, HarlequinEnterprises Limited
Paige Backman, Partner, Aird & Berlis, LLP
Theresa Albert, Author, Nutritionist and Spokesperson
Sherry Abbott,
Executive Director, Look Good Feel Better
Statistics from
“The Power of Social Networking For Women ResearchStudy”
Copyright © 2009 ShesConnected Multimedia Corp.)
While the amount of advertising spent on Social Networks grew anestimated 70% from 2007, it is still disproportionately small when you lookat the reach and engagement levels that Social Networks enjoy.
An estimated 53% of marketers expect to increase spending on socialmedia, with expenditures on Social Networking components slated as thearea most likely to be increased.
Facebook found one of their fastest growing segments are women over55, up 175% in the last 120 days. Women comprise
56% of Facebook‟s
audience, up from 54% late last year.
Over half (55%) of core Social Network users have children. The averagecore user has two children in the household, comparable to the U.S.population. (Page 10)
Over two-thirds (67%) of core Social Network users belong to 3 networks;half belong to 4 or more. Based on previous focus groups conducted byShesConnected, the predominant reason given for joining multiple sites
was “no one site meets all of my needs or interests”.
Half (49%) of core Social Network users average 1-2 hours per day on theInternet for personal reasons; a third (33%) report spending more than 3hours per day. Almost half (48%) report being online for 5 or more hoursper day for business. When looking at Internet use for work or business,20% are online 3-4 hours per day.
Almost half of female core users who use the Internet for business areconsidered heavy users, online for 5 or more hours a day. (Page 13)
About ShesConnected Conference:
She‟s Connected is the first confe
rence of its kind that links the 100 mostinfluential digital women with some of the biggest international brands. Theinaugural event is taking place on October 20
, 2010 at
The Bram & BlumaAppel Salon at the Toronto Reference Library, 789 Yonge Street (just north ofBloor) from 9am-6pm. For more information visit:
About ShesConnectedMultimedia.com
ShesConnected Multimedia is the go-to agency that provides outsourcedcommunity management services for leading brands. With a database of 400,000bloggers, social networking sites and forums, the company has created aproprietary methodology that allows brands to build meaningful relationships andconversations with women. ShesConnected has the expertise needed forcreating and sustaining vibrant online communities.
About ShesConnected.com
ShesConnected.com is the first dual-profile social networking site for women. Itallows women to create both a personal and professional profile. By connecting

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