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ShesConnected ConferenceConnecting Brands with Digital WomenDebuts in Toronto
October 14, 2010 - Toronto, ON
As social media challenges traditional mediafor the influential spotlight, more and more women are joining the ranks. In fact,
these „digital women‟ have become the key influencers within this growing
medium. In light of this trend,
, the creators of the firstonline soc
ial media site that speaks to both a women‟s personal and professional
interests, is holding a conference and workshop in Toronto to connect top brandswith these Canadian women.
Industry leading brands including
Kobo Inc., TheCoca Cola Company, Calvin Klein Fragrances, Smashbox Cosmetics,Maple Leaf Foods, Kraft Canada, Look Good Feel Better, Seagram, BourjoisParis, Egg Farmers of Ontario, and Booty Camp Fitness
will be sponsoringand participating in the event to learn new strategies for marketing to these digitalwomen
a demographic that controls 85% of all household expenditures.
“During the last
year, we have experienced first hand the power of social media
and how it relates to increasing awareness about our brand,”
says Liz RidoutV.P. Marketing and Communications at Kobo Inc.
“We are thrilled to be
participating in this ground-breaking conference as it provides us with theopportunity to connect with women who
have a vested interest in our products.”
Women attending the conference, being held on
, at theToronto Reference Library, applied online and were then carefully selected bythe ShesConnected team. A total 100 women were chosen as
Digitally Connected Women,
based on their influence online. Criteria forselection included how many social media platforms the women use includingblogs, facebook, and twitter, how many connections and online friends they have,and the quality and frequency of content they post.
“This event is the first of its kind,” says
Donna Marie Antoniadis, Co-founder &CEO of ShesConnected Multimedia Corp., and one of the @Forbes Top 20best-branded women on Twitter
. “Rather than the
women paying to attend theconference, the companies are assisting by sponsoring the individuals. Therehas never been a more influential group of digital women gathered in one room in