Introduction To Marico Industry

Marico is a leading Indian group providing consumer products and services in the areas of
Health and Beauty based in Mumbai

 During 2009-10, the company generated a Turnover of about Rs.26.6 billion (USD 600 Million)

The organisation holds a number of brands viz. Parachute, Saffola, Sweekar, Hair&Care, Nihar,Shanti,
Mediker, Revive, Manjal, Kaya, Aromatic, Fiancee, HairCode, Caivil, Code 10 and Black Chic.

 In addition to being a producer of consumer products the organisation also operates Kaya Skin Clinic
(of which (as of 2010) 87 exist in India, 13 in UAE) and 1 in Bangladesh.

 Marico was awarded Business Leadership Awards in the FMCG (Personal Hygiene) category (July
2007) by NDTV Profit.

 Marico was rated No.1 of India's Most Innovative Companies by the Business Today Monitor Group
Innovation Study.

 Marico was one of India’s 10 best marketers by Business Today-2006.

 Marico was among top Eight India Global challengers according to Standard & Poor’s
global rating of mid-size companies-2006.
Need For Hair oil
 As hair is a part of body, it too requires nourishment
which largely depend on ingestion of the food by the
body.
 A healthy diet results in healthy body which finally results
in healthy hair.
 Proteins, minerals, vitamins, essential fatty acids and
water provide nutritional components for hair.
 Deficiency of any of these results in not only health
problems but also hair defects.
 Besides nutrition, grooming practices also play an
important role in hair care.
 Parachute Coconut
Hair Oil
 Parachute is premium edible grade coconut oil, a market
leader in its category

 Synonymous with pure coconut oil in the market & is

positioned on the platform of purity.

 Parachute thus enjoys tremendous equity, trust with every

passing generation & loyalty in the urban as well as rural
sectors of India

 Innovations in the packaging whether from the aspect of

user-friendliness or aesthetics have and continue to help
Parachute grow.