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Why Subhiksha Was Fail in Indian Market

Why Subhiksha Was Fail in Indian Market

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Published by iloveamity

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Published by: iloveamity on Oct 16, 2010
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12/11/2010

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Why Subhiksha was fail in IndianWhy Subhiksha was fail in IndianMarket?Market?
Presented by :-Sanjay NavadiyaRaul Suvera
 
Who start subhiksha and when?Who start subhiksha and when?
y
R Subramanian
started a retail chain is calledSubhiksha.
y
Indian Institute of Technology-Madras,«.e
y
IIM
y
First employed in Citibank, then Enfield &
y
EicherAfter that he started his first companycalled Viswapriya
y
Subhiksha start In March, 1997, it opened first storein Thiruvanmiyoorin Chennai with an investment of around Rs 4-5 lakh(Rs 400,000-500,000)
y
the prices were low
y
1500 sq feet store,,,,,biggerthan mom and pop storebut smaller than big bazzar
 
H
istory
H
istorywhy they choose word subhiksha?why they choose word subhiksha?
y
They choose the Sanskrit word Subhiksha
(prosperity)
because
y
it reflects the Indian ethos and it is aword that can be understood all overIndia.
y
our model is truly Indian.
y
Our theme was, why pay more when youcan get it for less at Subhiksha?

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