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Automotive Retail Training; Phone Module

Automotive Retail Training; Phone Module

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Published by Ralph Paglia
Automotive Retail Training; Phone Module
Automotive Retail Training; Phone Module

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Published by: Ralph Paglia on Oct 16, 2010
Copyright:Attribution Non-commercial

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10/16/2010

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PhoneTraining Module
Maximizing Incoming Phone Traffic
Sales Consultant’s Workbook 
© 2005 STC Group
 
1
© 2005 STC Group
Opportunity is Calling Maximizing Incoming Phone Traffic
Objectives:
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What is your current process for handling incoming phone calls?What is the cost of making the phone ring at your dealership?
 
2
© 2005 STC Group
Section OneThe Buying Process and Opportunity 
Objective:
Demonstrate how the behavior of the modern customer can create both profit leaksand profit opportunities within a dealership.What has been the biggest change to our business in the last 10 years?Why do people use the Internet before coming to your dealership?How did people gain information prior to using the Internet?What do most customers already know prior to contacting your dealership?What do most customers need to know before they visit your dealership?What is the most common question customers ask when calling your dealership?

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