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L'Oréal of Paris

L'Oréal of Paris

Ratings: (0)|Views: 6,990|Likes:
Published by ariefakbar
L'Oréal of Paris
Bringing ´Class to Massµ with Plénitude

- B A K E - syndicate
Maria Alfa Raniadita Edhita Paradevi Trisya Kansya Salea La Ode M Arief Akbar 29109317 29109324 29109329 29109367

Case Background
y y y y y

Plenitude line introduced in 1982. Very success in the France skin care market Strong introduction in US Market US sales grow pretty well through 1991 After 9 years introduction in US still not make money

Problem Identification
Many types of products

How to improve further
L'Oréal of Paris
Bringing ´Class to Massµ with Plénitude

- B A K E - syndicate
Maria Alfa Raniadita Edhita Paradevi Trisya Kansya Salea La Ode M Arief Akbar 29109317 29109324 29109329 29109367

Case Background
y y y y y

Plenitude line introduced in 1982. Very success in the France skin care market Strong introduction in US Market US sales grow pretty well through 1991 After 9 years introduction in US still not make money

Problem Identification
Many types of products

How to improve further

More info:

Published by: ariefakbar on Oct 17, 2010
Copyright:Attribution Non-commercial

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02/14/2014

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L'OréalL'Oréalof Parisof Paris
Bringing ´Class to Massµ with Plénitude
--B A K EB A K E --syndicatesyndicate
Maria Alfa RaniaditaEdhitaParadeviTrisyaKansyaSaleaLa Ode M Arief Akbar29109317291093242910932929109367
 
Case BackgroundCase Background
y
Plenitude line introduced in 1982.
y
Very success in the France skin care market
y
Strong introduction in US Market
y
US sales grow pretty well through 1991
y
After 9 years introduction in US still not make money

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