Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Creative Brew's ePaper 'facebook, essentials for business'

Creative Brew's ePaper 'facebook, essentials for business'

Ratings: (0)|Views: 62|Likes:
Published by Tamar Avoian
This a simple, easy to use guide on how to get your business started on facebook. Make this your first Port-o-Call before entering the Social Media front.
This a simple, easy to use guide on how to get your business started on facebook. Make this your first Port-o-Call before entering the Social Media front.

More info:

Published by: Tamar Avoian on Oct 18, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/20/2010

pdf

text

original

 
facebook
essentials for business ePaper
 
Become a fan of Creative Brew on Facebook:
http://facebook.com/creativebrew
Sign up to our newsletter
essential ingredients
,keeping you informed on marketing and media trends
www.creativebrew.com.au
 
Suite 8, 51-55 City Road, Southbank, VIC 3306 T 03.8677.2248 F 03.9696.8020 info@creativebrew.com.au
2
© Creative Brew August 2010
facebook
a recipe for business success
Chapter 1 - Getting your head around the Facebook phenomenon
Introduction 3The social network phenomenon 3
Unlocking the key to social media - Friend casting
4Facebook from humble beginnings 4Why should I care about Facebook? 5
What use is Facebook to my business?
6Facebook lingo 6
Chapter 2: How do I get started?
The difference between Facebook Proles & Facebook Pages
7
Setting up an account & your personal prole
7How do I sign up for an account 8Welcome to Facebook 9A guide to Facebook Homepage 10A guide to your Facebook Prole and Tabs 11Begin by connecting with friends 12
Now begin to share information
13Facebook applications 14Privacy settings important 15Privacy always err on the side of caution 16
Chapter 3: How to use Facebook for business
Setting up a Page for your business 17Creating a Page 17Adding information to your business Page 18Promoting your business Facebook Page 19More business opportunities 20Facebook Groups 22Set up a Facebook group 22Adding information to your Group 23Advertising on Facebook 24Track your Metrics 25Glossary 26Research sources 27Copyright & Disclaimer 28About Creative Brew 28
 
Suite 8, 51-55 City Road, Southbank, VIC 3306 T 03.8677.2248 F 03.9696.8020 info@creativebrew.com.au
3
© Creative Brew August 2010
Chapter 1
Getting your head around the Facebook phenomenon
 
Introduction
You’re reading this because you’re curious about Facebook for business – right? Possibly, you’re not usingFacebook and you are wondering where to start? Or you’re already on Facebook but not sure if you’ve doneeverything as well as you could? Or you want help taking your Facebook page to a new level?Well if it’s any consolation you’re not the only one. We see business owners everyday unsure where to start orstruggling to gain a respectable following on Facebook and return on their time and investment.Over the next 26 pages (don’t worry there are a lot of big pictures!) we will lead you through a step-by-step processfor getting started and then building a professional presence for your business. This guide shows you:Firstly why you should care about social mediaHow Facebook beganHow Facebook can be of benet to your businessHow to start with FacebookHow to make a Facebook page for your businessHow to build a professional presenceA range social marketing strategies to help promote your Facebook pageHow to optimize Facebook for your marketingAll links in this publication are live so be sure to click on them for more in depth information.
Note: If you already have your own prole on Facebook you might want to skip
Chapter 2
which focusses onsetting up personal proles.
The social network phenomenon
Whatever you have heard or know about social media there is no doubt that the
 
social web
 
is fast becoming adominant force in terms of driving trafc ows on the Internet, and increasingly that trafc relates to business.Think of social media as a fusion of networking and public relations – a business tool that can be used to go outinto the world and communicate; not dissimilar to attending conferences, meetings or events.As a marketing tool social media (blogging, Facebook, Linkedin, Youtube etc) sits broadly under the
‘ 
inboundmarketing
 
category and is quickly becoming essential in helping business attract, nd and engage withpotential customers on the Internet.Think about how important the web and your internet site is to your business today compared to say 3 years ago! Every aspectof online use is increasing dramatically and to survive businessesmust nd new ways to be part of this phenomenon and be heardso they can continue to attract new customers.The challenge is today’s consumers are becoming increasingly savvyat avoiding marketing messages that are pushed out to them. Theyare time poor and skim over newspapers, they scan websites insteadof reading them, they use caller ID before answering the phone andsoftware makes it increasingly easy to block spam.Consumers are increasingly making all forms of social media an important part of their daily lives. Businessneeds to understand this trend and go where the people are on the Internet in order to remain relevant.To keep up-to-date with the relentless wave of social media trends sign upto our blog for regular posts on the many varied aspects of this growing trend.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->