Professional Documents
Culture Documents
Back to Work
South Africa has led a surrealistic existence these past two months. We
counted down the days to 11 June, then indulged in an orgy of fascina-
tion with a round ball dubbed Jabulani, and welcomed thirty two soccer
teams from around the globe. We flocked in our droves to ten stadiums in
nine cities, and blew our vuvuzelas with zest. Then, after an indulgent 30
days, our three week hangover began on 12 July.
T
he much hoped for and much hyped 500 000 overseas any sabbatical. This month our readers can partake of our usual
visitors did not materialise, and I doubt whether we got fare of news, views, updates, and more, all packaged in words in
half that number. But we didn’t care. Our locals more action. ABR is also pleased to announce that we will be part of a
than made up for the disappointment, in both numbers new initiative from Partinform, who will be creating a networking
and noise. We suspended our faculties to allow FIFA to run the event of note at the Automechanika to be held in Frankfurt,
country, and we gave up our lives for this global juggernaut. It was Germany, in September. Read more about this on our AAMA
a party of note, and South Africa’s global profile has been Alert on page 26.
enhanced beyond comprehension. We may have bankrupted
ourselves, and Mr. Blatter’s bank balance may have gone through Our cover story is a good example of what we’ve been saying. An
the stratosphere, but did we have a jol! economy runs on wheels, and it is important that those wheels are
well looked after. The modern generation of vehicles do not suffer
Now, back to reality and back to work. We have a country to run fools gladly when it comes to maintenance. They require skilled
and sustain. The grindstone has been ignored while Eskom staff and well trained artisans, operating from up to date premises with
and various other state employees have helped themselves to world class facilities and cutting edge equipment. South Africa has
ridiculous salary increments, and the road maintenance crews have many of these, but it needs to up its game in terms of numbers.
been conspicuous in their absence. Time to get the old economy This is where franchises such as AutoCrew are important, and the
going again. ABR is happy to be part of the deal, not that we took more the merrier. Read about this opportunity on page 18.
Whilst this issue of ABR is jam packed with information, our monthly contribution cannot do justice to the
wealth of information available on a daily basis, so don’t forget to get your daily fix on our website.
Make sure that you make regular visits to www.abrbuzz.co.za
2 August 2010
Contents
12 18 68
40 72
2 The Phoenix 52 Tyre Safety
8 What’s the Buzz 54 e-CAR
14 Tyre Talk 56 The Golden Triangle
16 AIDC Quiz 57 Workshop Update
18 The Changing Face of Auto Repair 58 Capricorn Insights
26 AAMA Alert 60 Vehicle Launch
28 Personal Profile 62 Life Goes on
30 Auto Topical 64 Top Class Topics
32 Intelli-Driving 66 Consumer Protection Act
34 Frankly Speaking 68 Dog Day Afternoon
36 The Chery Story 70 Wilde things
38 Training Initiatives 72 Hogg Wash
40 Tony’s Take 74 NMMU Racing
44 Weighty Issues 76 The Fink
46 Entrepreneurship 78 Fast Wheels
48 Diamond Dialogues 79 Midas Sport
50 Customer C.A.R.E. 80 The Last Writes
The publisher and contributors have done their best to ensure the accuracy of the articles and cannot accept responsibility for
any loss or inconvenience sustained by any reader as a result of information or advice in Automotive Business Review. The
information provided and opinions expressed in this publication are provided in good faith and do not necessaraly represent
the opinion of the publisher. No article may be reproduced in any form without the prior written permission from the pub-
lisher, except for the quotation of brief passages in reviews.
Tenneco South
Africa receives
international
award
Tenneco South Africa was awarded a
Tenneco International Performance
Award for 2009 at the recent Tenneco
Aftermarket Information Conference
held outside Brussels in Belgium.
Megan Naiker, Country Manager for
Monroe and Rancho aftermarket
products in southern Africa, proudly
accepted the award for the best per-
forming country in the Europe/Africa
region.
From left to right: Alex Gelbcke - Vice President and General Manager, Aftermarket Europe
(including Africa) Megan Naiker, - Country Manager Aftermarket, Southern Africa and Didier
Longret - Business Development Director Aftermarket Europe (including Africa)
KenKen 7 x 7
How to Play:
Like Sudoku, even though difficulty may vary from puzzle to puzzle, the rules for
playing KenKen are fairly simple:
For a 3 x 3 puzzle, fill in with the numbers 1-7.
• Do not repeat a number in any row or column.
• The numbers in each heavily outlined set of squares, called cages, must combine (in any
order) to produce the target number in the top corner of the cage using the mathematical
operation indicated.
• Cages with just one box should be filled in with the target number in the top corner.
• A number can be repeated within a cage as long as it is not in the same row or
column. Answer on page 80
8 August 2010
What’s the Buzz?
Dekra and the AA work Fiat’s Revolutionary 900cc TwinAir two-cylinder engine
together to help fight fraud debuts in the Cinquecento
and make roads safer To celebrate the Cinquecento’s third birthday, Fiat is introducing an innovative 900cc
TwinAir two-cylinder 63 kW / 85 HP which will be marketed in Europe starting from
September on the 500 (hatch and cabrio alike). This revolutionary engine will definitely
W
ith the ever-present corruption in the vehi-
cle testing industry and the large number of ‘worm’ its way into South African Cinquecentos in 2011. The first of a new family of two-
unroadworthy vehicles on the roads that cylinder engines made by FPT - Fiat Powertrain
have fraudulent roadworthy and fitness cer- Technologies, it implements the revolutionary
tificates, Dekra Automotive is initiating proven European MultiAir system combined with specific fluid
technology to ensure that a vehicle has been tested accord- dynamics optimised for maximum fuel effi-
ing to the highest standards and is indeed roadworthy. ciency. Furthermore, by taking the concept
“The AA supports the efforts our partner, Dekra of downsizing to the extreme and masterful-
Automotive is making in order to improve the level of ly tuning the basic mechanics, the new fam-
safety on our roads by implementing technology that has ily – delivering from 48 kW to 78 kW –
proven to be a success in some European countries,” said emits 30% less CO2 than an engine of equal
Karen Bryden, MD of the Automobile Association. Before performance. Significantly the new 900cc
a vehicle can be deemed roadworthy, it will undergo a TwinAir 63 kW two-cylinder engine will
stringent Roadworthy Test and on passing, a unique complement the many technological solu-
Dekra Roadworthy Sticker will be placed on the back of tions already adopted by the Fiat 500 to
the truck and in the inside of the driver’s door for a pas- contain consumption and emissions as
senger vehicle, to show that it is roadworthy. Designed in demonstrated by the recent expansion of the
Germany, the Dekra Roadworthy Sticker uses the latest engine range, now featuring a second-genera-
security technology to ensure that it is impossible to dupli- tion 1.3 MultiJet diesel (European markets only)
cate or remove it from a vehicle and stick it on another delivering power of up to 71 kW. With 8 injections
one. The Dekra Roadworthy Sticker has six distinctive per cycle, the 1.3 MultiJet II improves low rpm torque
security features, thereby ensuring that it conforms to the delivery by up to 38% and cuts CO2 emissions by 6%.
highest standards of document security available today.
FROM DEZIR TO
REALITY
Renault has provided a preview glimpse of
its new concept car, DeZir, ahead of this
year's Paris Motor Show. DeZir stands out
as an illustration of the brand's commit-
ment to more emotional styling. DeZir's
sensuous lines and bright red finish express
passion. Powered by an electric motor,
DeZir is proof that environmental concern
and a love for cars are by no means incom-
patible. The DeZir project is the first to
have been led by Laurens van den Acker
and marks the start of a sequence of con-
cept cars that will provide an insight into
Renault Design's new vision for the future.
It also lays the foundations for the styling
cues of Renault's forthcoming vehicles.
The public will get its first opportunity to
see DeZir at the 2010 Paris Motor Show.
12 August 2010
Tyre Talk by Alwyn Viljoen
D
r Ettienne Human, CEO of But the SATRP’s suggested disposal fee
the South African Tyre equates to only R1.05 per passenger tyre.
Recycling Programme, con- “As things stand, it
firmed that this government- is almost inevitable
sanctioned Section 21 company would that tyres will be
issue nine tenders during August 2010 to burned in cement
find transporters for “close to 95,000 tons kilns. The cement
of waste tyres” in each province. The industry is already
successful bidders will have to establish doing trial runs and
“transfer sites” at an estimated cost of is likely to establish
“between R20 million and R50 million” to themselves as the
store and sort waste tyres. These sorted primary users of
tyres must then be trucked to the still-to- waste tyres right
be-appointed provincial “waste tyre the USA, which call for waste from the start,” con-
processor”, for whom the SATRP plans to tyres to be crumbed, or com- cluded Euripidou.
issue tenders “possibly during September”. bined with polymer products,
or used as fuel instead of coal.
The successful waste tyre processor will
Rico Euripidou from the groundWork
have to apply for licences to operate a
waste management facility from the Friends of the Earth SA, said the organisa- Funding “the plan”
Department of Environmental Affairs, on tion was “very worried” that the SATRP,
the waste tyre regulations and associated To date, more than 85% of South
whose behest the Integrated Waste Tyre
green levy would become a "slush fund" Africa’s tyre producers and importers
Management Plan was created. have already subscribed to the SATRP
for the sole benefit of cement kilns, who
will basically get a government subsidy to Integrated Waste Tyre Management
Albi Modise, Chief Director of Plan. Subscribers are obliged to sign a
Communications at the Department of use free fuel. He pointed out that crumb-
"Conditional Agreement" with the
Environmental Affairs (DEA) said the ing of tyres could grow in SA, but current
SATRP Company and pay a contract fee
DEA’s primary objective was to establish a recycling regulations made it impossible
of R11400 to defray the legal and
regulation that “controls the collection and for small businesses to recycle waste tyres
administrative costs involved.
disposal of discarded tyres in South Africa, and show a profit. Euripidou said to recov-
using a network of registered waste-tyre er the outlay, a tyre transporter would need The running costs of SATRP will be
collection agents and accredited waste-tyre to collect at least one million tyres per year, funded by a Green Fee, which will be
users.” The regulations also aim to pro- working within a 200km radius. “Because levied on all passenger and commercial
mote the establishment of “a sustainable, the cubic capacity of tyres is too large, and vehicle tyres produced by the subscribers
environmentally sound, waste-tyre user the value too low, long-distance road trans- to the “the Plan. This green fee will
industry, favouring material recycling and port from more the 200km away is not apply to rim sizes from 8 inches to
energy recovery, with a view to attaining cost-effective.” Only Gauteng has enough 25 inches and include the cost of the
the goal of zero waste-tyre disposal to land- traffic to meet these two requirements, management process. The exact total
fill. Job and wealth creation could be an with the other provinces having tyres that will only be confirmed after the various
additional benefit.” “Of the four are “too few and too far apart”. He also tenders have been awarded.
Integrated Industry Waste management cited US case studies which showed that
plans which were received, only one met crumbing could only be done profitably if Dr Human, CEO of the SA Tyre
done at scale and with government subsi- Recycling Programme, has repeatedly
the criteria for preparation of waste tyre
dising the costs. gone on record that this fee will be cal-
management plans, as set out in the Waste
culated and audited to only cover the
Tyre Regulations,” said Modise.
He quoted the SATRP’s costs to grind a costs of collecting and disposing waste
ton of tyres being “about R1600”, or tyres nationally, without any profit to
This plan belongs to the SATRP and is
R1.60 per kilogramme. this Section 21 company. During the
called the Integrated Waste Tyre years of planning, his estimates for the
Management Plan. According to green fee started at R15 per passenger
Dr Human, “The Plan” is based on similar “A South African tyre grinder should
tyre to R140 per truck tyre, which cost
successful plans operating in Europe and therefore receive a disposal fee of about
will be borne by the consumer.
R12.00 per passenger tyre.
14 August 2010
AIDC Quiz
by Roger McCleery
11. When do VW state they will number 1 vehicle manufacturer in the world?
13. Name two major motor groups that handle the Chinese Chery franchise in South Africa.
14. What company is the 2nd biggest commercial vehicle manufacturer in the world?
15. What bakkie broke Toyota’s 72-hour endurance record at Gerotek recently?
17. The Opel Corsa Utility in Brazil has been renamed a - What?
19. What company sponsors the closely contested Formula Ford Racing in South Africa this year?
20. What motor company exported the most motor vehicles from South Africa in May?
Answers on page 78
16 August 2010
by Howard Keeg
I
t is as if I am on death row. Like a condemned man buying a new vehicle, which in the current economic situation
I am starting to appreciate the smaller things in life. is currently out of my reach. There are options, but they are
The birds are swinging more sweetly, the colours of too few and far between, particularly in my neck of the
the flowers are so much brighter, the moon has be- woods. The best bet is a workshop that gives me confidence,
come an evocative orb, and sunsets now bring me and the knowledge that I am going to get first world service
to tears. My days of carefree motoring are over! at reasonable rates. There are a few out there, the majority of
From the 13th January I will dread each time my car has to them backed by well known and respected brands. But I want
go in for a service, and if repairs are needed I will go into pro- more, and so do millions of my fellow motorists. We need to
longed spasms of hyperventilation. I will be at the mercy of know that wherever we are, there is a workshop close by that
the agents’ high labour rates and even higher parts prices. Like can deliver the goods.
most of the population, I am not a do-it-yourselfer, and in
any case, with any car manufactured after 1995 beyond the My hopes were raised when I came across an AutoCrew
technical abilities of even the most ardent amateur, this has brochure in the June 2010 issue of ABR. At last, a silver bullet
become a moot point. To take my car to the workshop around for the industry. Backed by Bosch, and with all the benefits
the corner with the rickety hoist is just too risky, and to call that one would expect from such a huge organisation,
out a mobile mechanic whose van looks like an avant-garde AutoCrew is the answer for all independent workshops
sculpture even riskier. What are my options? Apart from looking for the right partner.
With the Consumer Protection Act coming into effect in October Strategic Partnership with Bosch – as a Bosch Automotive
2010, all the independents are going to need a big brother, so workshop brand, you will benefit from the latest automotive
the brochure spells it out clearly, “Owning an independent technology, technical support, workshop concept, and more
workshop in today’s business climate poses significantly more
challenges than in the past – AutoCrew Brand – the AutoCrew brand is distinctive and easily
identifiable to the consumer (that’s what I want!)
• Ongoing development in automotive technology, higher de-
mand for diagnostics test equipment and technical training AutoCrew Membership – exclusive membership to an interna-
• Requirement for workshops to have direct access to the latest tional workshop concept rapidly growing worldwide
vehicle service information
Corporate Identity – The striking corporate identity includes all
• High investment in workshop diagnostics tools and
the necessary signage, with additional options for maximum
continuous technical training
exposure (believe me, as a consumer I need to see this. I don’t
• Vehicle systems and parts are now more complex want to search for you)
• Replacement of parts often requires sophisticated equipment
and software Corporate Clothing – to complete the corporate image, the
• Customers demands and expectations have increased AutoCrew workshops have fully branded work wear items (this
gives me peace of mind)
• More and more customers choose a recognisable and trusted
brand Low Entry Cost and Requirements – low entry costs and re-
• Improved quality of vehicle parts, with extended service quirements with a high benefit portfolio (go figure!)
intervals
• Vehicle Manufacturers’ extended vehicle warranty Marketing Support – in support of regional advertising
AutoCrew members receive an advertising assistance disk, with
• The pressure on workshops to deliver outstanding work at numerous artwork layouts ensuring your regional advertising is
competitive prices uniform and drives customers into your workshop
• Aggressive price competition
• Cost effective marketing of workshop offerings on an ongoing Customer Care Initiatives – as the network grows, a Customer
basis” Care Line will be introduced to handle customer queries and
referrals to AutoCrew outlets (I will definitely use this line)
Exactly, and this is what it is all about, and consumers like me are
choosing a recognisable and trusted brand, and my demands and National and Regional Events – conferences and meetings are
expectations have been moulded by the new car experience. Thus, available to the AutoCrew network ensuring ongoing develop-
when I read the benefits of joining the AutoCrew Network, I get ment in the network (absolutely necessary)
quite excited. I want the workshop around the corner to stay
ahead with a high-level of support from a trusted partner in the There is far more, including a comprehensive technical support
automotive industry. Just listen to the rights and privileges you package – just go to www.abrbuzz.co.za and click the AutoCrew
will enjoy: logo to get all the details.
If you join the AutoCrew Network, you will fit the following You will offer what I want:
profile:
• An enjoyable and quality experience at competitive prices
• An independent workshop with the right equipment and • Maintenance and repair of all vehicle makes and models
experience needed to execute professional work on a
customer’s vehicle • OE quality replacement parts
• Clearly identifiable through a distinctive corporate identity • A basic workshop service offering with complementary service
available at competitive prices
• Less focus on the frills and more focus on getting a decent job
done • Technical competence
• Offering a comprehensive service package which meets the I, as the modern consumer, want to know that you are part of
requirements and pockets of motorists AutoCrew, a leader on vehicle service and repair to all makes
of passenger, light and medium commercial vehicles.
• Experience and competence with the right test equipment to
solve problems efficiently
For more information, please contact:
• A dedication to providing customers with efficient and AutoCrew@za.bosch.com
friendly service
• Professionally trained on an ongoing basis to ensure staying
up to date with the latest vehicle technology developments
• A Bosch workshop brand
The Trailblazers
AutoCrew is up and running and Howard Keeg visited the first two AutoCrews in South
Africa, to find out if the deeds match the words:
There is an old Wild West saying that you can recognise pioneers by the arrows
sticking out of their backs. This was true for those pioneering days, but in
modern times it is those entrepreneurs who get in first who reap the biggest
benefits. Two outstanding entrepreneurs are Gideon Brits and Mohammed Abed,
the first brave souls to join the AutoCrew Network. I visited both Performer
2000 in Randpark Ridge and Auto M in Springs, the AutoCrew trailblazers for
Gauteng and South Africa, to find out what makes them tick, and why they stuck
up their hands at such an early stage.
G
ideon Brits runs Performer 2000 in
Randpark Ridge successfully and compe-
tently. Performer 2000 has been serving
the community since 1996. He has also
being running a Bosch Service Centre in
the Hillfox Power Centre, Weltevreden
Park, for the past nine years, so he is fully aware that the back-
ing of Bosch is critical. Thus, when he was introduced to the
AutoCrew concept he did not hesitate to be the first to put up Mohammed Abed with two of his handpicked technicians,
Danie van Jaarsveld and Kobus du Preez
his hand. Even though Performer 2000 was established Gideon
M
ohammed Abed was born to be a trail-
realised that there was something missing, and that something
blazer. After joining Thrifty Car
was the fact that the more discerning customers were looking
Rental in 2002 at the tender age of 19,
for a brand that they could trust, but also no frills service at
he progressed rapidly up the ladder,
competitive prices. Thus AutoCrew was a no-brainer for
from Retail Agent to Fleet Manager to
Gideon, and I look forward to giving the ABR readers an
Branch Manager, and eventually Regional Manager for
update on this pioneer in the next couple of months.
Gauteng. He then took the plunge and joined his father’s
used car business. It was this crossover experience that
taught Mohammed the importance of both a corporate
culture and an entrepreneurial spirit. One of the first things
that Mohammed noticed in the used car business was the
poor quality condition of the trade-ins, and he had a battle
to get these cars to top condition for resale, primarily
because of the dearth of good workshops in Springs. His
search for a solution was fulfilled when he came across the
AutoCrew concept. Now he is the proud owner of Auto M,
and loves the fact that he is the “first AutoCrew in Africa”.
More on Auto M in the next issue of ABR.
The four specific areas of beginnings can be traced back to 1986, when the Partinform
Component Manufacturers Association was conceived, with the
AAMA activity encompass: purpose of holding trade evenings around the country.
• Strategic input to government on issues of concern for
This loose arrangement was formalised when AAMA came into
the local aftermarket industry, specifically around qual-
being as a registered association known as the Automotive
ity standards and the enforcement thereof
Aftermarket Manufacturers Association, and Partinform was
retained as the public face of AAMA, and continued to evolve
• Training and skills development, working with other
as a means to educate, inform, and update the sharp end of the
industry bodies and government institutions to achieve
automotive aftermarket, i.e. the distribution and repair side that
the required level of competence for the automotive
interfaces with the final consumer, a.k.a. the motorist.
aftermarket industry
This evolution continues in a trailblazing initiative of taking
• The education of the industry and the consumer of the
Partinform across the seas. The Automechanika Frankfurt in
importance of fitting branded quality automotive parts,
September is always a well attended event and a form of
with particular focus on the crucial areas of vehicle
bi-annual pilgrimage for many in the South African automotive
roadworthiness, safety, environmental awareness and
aftermarket fraternity, and thus presents an ideal opportunity
consumer protection
for Partinform to create a forum for a bit of South African hospi-
• An emphasis on supply chain sustainability, covering tality for these temporary expatriates. The Partinform Automotive
logistics, commodity pricing and customs and excise Trade Show is held eight times a year in our neck of the woods,
capability but for the first time ever it is going across the seas in a revamped
networking guise for the benefit of those who are visiting Europe’s
It is on the subject of educating the wholesalers, retailers and fit- premier auto parts show. This will be an opportunity for the
ters that AAMA has been the most proactive. The formation of buyers and executives to mingle with dignitaries from across the
AAMA came about in November 2008 precisely because of the globe, in the form of high ranking government officials, embassy
activities of the vehicle known as Partinform, which had evolved personnel, colleagues and executives from multinationals.
over the years as a means to educate and inform. Partinform’s For more information on this event, please read the next page.
26 August 2010
Personal profile
Q: Have you got shocks for all makes brand strategy was rolled out about 3 years
and models. ago, and I’m proud to announce that as a
team effort between the plant and sales
Yes. Tenneco Inc. offers a comprehensive
force, this strategy measured a huge success
range of European, Asian and American
in South Africa. MONROE was finally
applications. MONROE is the interna-
accepted by the aftermarket trade cus-
tional leading brand and our aim is to grow
tomers. Although a grudge purchase, we
marketshare within Southern Africa. Our
have made some good progress in shock
local plant in PE has been manufacturing
absorber awareness and sales penetration.
shock absorbers in South Africa for more
than 48 years. We have 80 manufacturing Q: Has Monroe been into Motorsport
facilities worldwide, supplying OE manu- at all?
facturers and replacement market cus-
Absolutely, we have been present and suc-
tomers. In fact, at Tenneco Inc, our
cessful in the World Touring Car
strength is research and development and
Championship (WTCC). Locally, we
also good after-sales service. We consider
sponsor some 4x4 events in the Western
ourselves the solution provider. This is
Cape.
paramount to our success.
Q: Where did you go to school?
Q: Other products?
I am a Durban boy and went to Strelitzia
Although Tenneco’s main product abroad
Secondary School – Isipingo.
is exhaust management products and
systems, locally our core product is MON- Q: Married?
ROE shock absorbers. Our focus is to
Yes – for 16 years to Chameli. We have
promote MONROE for passenger, light
also got two girls – Arya, the eldest (11), is
commercial and heavy commercial
still deciding what she wants to do but our
vehicles. Overseas the company also
youngest, Pia (8), wants to be a singer.
supplies shock absorbers to the two and
three-wheeler market. Our exclusive range Q: Do you have a mentor in life?
incorporates RANCHO Shocks and have to know, and the patience to make the
flow of goods run smoothly. This process is Yes – the late Norman Naidoo, the Export
suspension parts, mainly for American
specialised and only comes with experience Manager of Fascor, who guided me in my
vehicles – particularly off-road.
gained. You can’t learn it out of a book. career path, and also to stick to the
Q: How did you get into the shock principles in life. I also highly respect
absorber business? Q: Did you stay there? the late Norman Bird – owner Telaflo
No. Later I joined Telaflo Manufacturing, Manufacturing, for being a father figure
After school I spent 3yrs studying comput-
exporting shocks and other automotive and offering me the opportunities in life.
ers. This was something I wanted to do all
my life at school. Thereafter whilst at my components into Europe, Africa and Q: What else to you want to achieve in
1st job with Fascor, I studied further 2yrs Eastern countries. We also supported the life?
International Trade and Export. Then with local fitment centres, garages and work-
shops with shock absorbers. I haven’t really thought about it as I am so
the export experience I joined T&N
wrapped up in company affairs and my
Friction Products for three years, handling Q: When did you join Monroe job.
automotive components and shock (Tenneco) ?
absorbers into Africa. Q: Hobbies?
Nine years ago I joined Tenneco as the
Q: Exporting to Africa and all over Business Development Manager, and was None really. I am totally involved with the
the world requires skills learned only later appointed the Aftermarket Country family over weekends. My hobby is my
by experience? Manager for Southern Africa. The chal- work and I just love to travel, meet people
lenge was to change the brand from and visit different markets to identify new
It’s complicated and challenging. Every
Armstrong to MONROE. The single business opportunities.
country has its own regulations, which you
28 August 2010
Auto Topical
T
he detail of the cover envisaged and its cost were to corporate bodies. These tend to be concentrated into the
not available at the parliamentary briefing, nor younger end of the vehicle age spectrum, and many are financed
were there any firm suggestions on how by banks, the latter requiring insurance cover by law.
premiums would be gathered. Who will pay is
yet another question. Vehicle owners? Vehicle Thus the upper estimate of insurance penetration would yield
drivers? Neither is it clear which of these would around 5% of vehicles covered belonging to households.
be indemnified in terms of the scheme. Accepting that the plan is The remaining 65% also belong to households.
probably at its very early conceptual stages, perhaps a look at the
dimensions of the problem to be solved might be in order. The The accompanying graphics throw some dimensional light on how
parameters certainly run far beyond the fact that only 30 to 35% households spent their money on certain motor related expenditures
of South Africa’s road vehicles appear to carry any kind of at the time of the research which produced the 2005/6 spending
insurance. The size of the uninsured problem becomes apparent estimates upon which the 2008 consumer price index is based.
when this approximate proportion is applied to the end 2009 Statistics SA provides data segmented into five equal sized groups of
vehicle population, which included 5.41 million motorcars, households, or quintiles, each of which contains approximately
1.95 million LDV’s and2.23 million other vehicles. 2.4 million households. We have taken the data and transformed it
into Rand spend estimated from the original data for each
Estimates vary, but approximately 30% of light vehicles and household group, and then analysed this spending.
almost all heavier vehicles on the local roads are thought to belong
30 August 2010
Auto Topical
The bar chart reflects the ratios of spending on new and used The lowest three household quintiles spend money on fuel, but
vehicles, petrol and insurance by each group. According to the relatively little money on vehicles, and absolutely no money on
original data, the very low, low and medium household spending insurance. The fuel spending indicates these household groups
groups effectively spent nothing at all on transport insurance. share of road usage, so the pie charts make it clear that, despite
The high income group spent 0.1% of its total household significant road usage share, the lowest three household expendi-
spending on transport insurance that year, while the very high ture groups contribute nothing to the insurance premium pot.
income group spent 0.73% of its total spending.
While the values of vehicles in the household quintiles are quite
The ratio of spending on insurance to spending on vehicles, low, the insurance risk is not so much those vehicles themselves,
contributed almost entirely by the very high income group, is but what they might destroy or damage. The problem is not
0.4. Household spend considerably more on fuel in a year than insuring the R20 000 skedonk, but the damages to the Porsche
they spend on vehicles, so the ratio of insurance to fuel spending is that it may write off.
even lower than this, at 0.14.
The proposal sounds good, but has a long way to go through its
The triple pie chart shows the splits of spending across each of the planning stages, and may not be significant when it arrives.
three items, designated by each of the household quintiles.
August 2010 31
Intelli-Driving
If you’ve done any of these, you suffer from road rage! Advice: Cool it.
What have you done to provoke road rage ???
1. Have you ever changed lanes without checking your mirrors and/or using your indicators?
2. Have you ever driven slowly in the overtaking lane and held up traffic?
3. Have you ever daydreamed while driving?
4. Have you ever stolen a gap in traffic that caused another driver to slam on their brakes?
5. Have you ever, when encountering an intersection with a non-functioning traffic light, simply followed the car in front
of you without pausing, instead of treating it as a four-way stop?
"Believe it or not, if you answered yes to ANY of these questions, you could be labelled at least
potentially an aggressive driver." If you've been guilty of one’s we haven’t mentioned well then
most drivers wouldn’t want to share the road with you – get help, fast !!!
32 August 2010
Intelli-Driving
August 2010 33
Frankly Speaking
by Frank Beeton
A few issues back, I wrote about the globalisation of the domestic Chinese motor indus-
try. My conclusion was that the main thrust of this event still lies in the future,
although it remains a matter of intense focus for the more established manufacturers of
vehicles based in America, Europe and other Asian countries. This month, I am shifting the
spotlight to that other burgeoning centre of automotive production, India. There are
several substantial differences between the historic and currently prevailing situations
in India and China, and this has led to the emergence of a very different globalisation
profile for their motor industries. Without repeating too much of the previous article, it
is instructive to consider these differences, and to ponder on the future direction of
India’s role as a major player in the global automotive sector.
U
nlike China, where vehicle ownership is a relatively 10 million bike-derived units respectively. The total number of
new opportunity for much of its population, and the manufacturers building vehicles in India had also increased
vehicle market has grown exponentially off an initial substantially, with eleven local firms being joined by fourteen
very low base, India has had a lengthy history of “foreign” brands, and total domestic production at 2,6 million
private vehicle ownership and vehicle manufacture. During the units.
1950’s and 60’s, Indian operations were set up to build the Morris
Oxfords, Fiat 1100’s, Bedford TJ trucks, Willys Jeeps and Leyland Returning to the China-India comparison, it was noted in the
Buses that had proved suitable for the extremely congested road earlier article that Chinese automakers have yet to become a major
and traffic conditions, echoing, to a great extent, the country’s global force in exporting their products to established markets in
historic ties with Great Britain. Subsequently, influences from Europe and North America, while concentrating their current
Germany and Japan also made their mark, resulting in local efforts in exploiting the sustained growth within their own
factories being set up by Tata and Maruti, for licensed manufac- domestic situation, and developing exports initially to emerging
ture of Mercedes-Benz commercial vehicles and Suzuki minicars. markets in Asia and overseas. The Indian “domestics”, however,
During the period before economic liberalisation in 1991, the have been more willing to engage internationally. Tata’s much-
Indian government, through protective legislation, effectively publicised recent purchase of Jaguar and Land Rover from Ford
“froze” the technology of domestically-produced vehicles at is clearly the best example of this, and the development of a
mid-20th Century levels, keeping individual models in presently fairly low-key alliance with Fiat (now also controlling
production long after they had been discontinued at origin. Chrysler) has enormous geographic and business potential.
Tractor and SUV specialist Mahindra and Mahindra is busy
In the decade up to 2001, the original three Indian-owned setting up light truck distribution in the United States as you read
manufacturers, Hindustan Motors, Premier Automobiles and these words, and the company also has a developing relationship
Maruti Udyog, experienced mixed fortunes in dealing with the with American truck and engine specialist Navistar International
flood of global manufacturers that established firm footholds in with much potential for growth. There is ample evidence of
India. The almost quaint Hindustan Ambassador, by then Indian-manufactured product already being fed into the global
combining an early-fifties Morris design with a slightly younger networks of MAN, Honda, Renault, Suzuki and Ford, and the
generation Isuzu engine, continued to survive thanks to consider- co-operative export of vehicles and components can be expected
able patronage from the government and taxi operators, but the to expand fairly rapidly in the not too distant future.
Fiat-inspired Premier Padmini could only manage less than 200
unit sales during the whole of 1999. Maruti, on the other hand, At home, Tata is working hard to convert that huge demand for
still enjoyed 60% of the market with its Suzuki-derived products, motorcycles into sales of its unique entry-level Nano minicar.
dominating the small car segment with sales around 150 000 If the Indian industrial giant is even moderately successful, the
units per annum. Domestic Indian truck manufacturer Tata also dynamics of the total market for motorised personal transport
entered the car market during that period with its Indica, a could shift enormously, and may even, in time, threaten China’s
product independent of foreign influence. newly-won World Number One ranking above the ten million
unit per annum barrier. India is working hard to develop and
Jumping ahead to 2003/4, we find the domestic Indian market improve its road infrastructure, and this is already influencing the
for cars and trucks standing at nearly 1,2 million units, although pattern of truck sales away from the traditionally horrendously-
this was completely overshadowed by the massive contemporary overloaded four-wheelers into greater demand for larger,
demand for motorcycles and three-wheelers, which totalled more multi-axled units. On the passenger front, better roads will result
than 5½ million units! By the 2009/10 fiscal year, the numbers in more demand for bigger, faster and more sophisticated cars.
had increased to 2,5 million four-wheelers and just less than After all, Sashin Tendulkar is already a Ferrari owner!
34 August 2010
A series of articles on the rise of the Chery automobile
T
o this end, Chery will invest R2.5 billion in research and In terms of engine development the company has already intro-
development (R&D) in 2010. This is equivalent to 4.4% duce a new generation continuously variable valve timing (CVVT)
of the company’s total annual revenue and is a strong engine and continuously variable transmission (CVT) on the
indicator of Chery’s commitment to increasing its sales to at least Riich G3, launched in May 2010. This is a mid and high end
700 000 units this year with a stretched target of 900 000 vehicles. compact sedan with three engine options – 1,6, 1.8 and 2.0 litres
The company’s 2010 action plan, known as the Intensive - which are all new generation power units. Its CVT is the first to
Cultivation 2009 Project spells out how Chery will develop tradi- be offered by an independent Chinese motor manufacturer in a
tional and new energy technologies simultaneously. The company production car. A total of nine new Chery engines will be
plans to develop two lines of products simultaneously – one using introduced this year – including petrol and diesel variants – and
conventional power sources and the other using new energy will incorporate variable valve timing, direct fuel injection,
technologies. The main focus will be on increasing vehicle and supercharging and other advanced technologies.
component test capacity as well as achieving breakthroughs in core
technology areas such as engine and automatic transmission Attention is also being given to new power technologies – strong
development, while accelerating the rate of progress in the indus- hybrid (ISG), plug-in hybrid (PHEV) and a pure electric vehicle
trialisation and marketability of new energy technologies. (EV). Six models of strong hybrids, plug-in electric vehicles and
pure electric vehicles will be launched in 2010 to showcase Chery’s
Major projects include the construction of the largest automotive ability to put advanced technologies into production and offer
test facility in Asia. Building of the technical centre is already them for sale to the public.
under way in Wuhu, where Chery’s headquarters are located.
When complete it will be staffed by 15 000 professional R&D Chery represents the new
personnel. The facility will include 50 000 hectare for trial manu- wave in technology and
facturing factories, 7 000m2 of test and analysis centre and global presence, and South
5 000m2 for the design centre. Africa will be an impor-
tant pioneering market
The laboratory will operate in six sections – components, power for the new generation
train, energy saving and the environment, noise/vibration/ of vehicles.
harshness (NVH) and vehicle and occupant safety. There will also
be facilities for electromagnetic compatibility testing, material
testing and an advanced measurement capability. Chery chairman,
Yin Tongyue says the company will use the new facilities to “open
a green passage” in terms of developing core technologies and
enhancing product quality, thus enhancing the relatively new
motor company’s overall ability on an international scale. A major
focus will be on obtaining a balance between quality and cost.
36 August 2010
The Motorist’s Friend
The Automobile Association of South Africa (AA) has been the motorists’
friend since its formation in 1930. The AA has a storied history of champi-
oning the needs of the motoring public for 80 years, and it is constantly
evolving. In fact, the acronym AA in this instance could mean many things,
such as Actively Assisting, Always Available, and many more come to mind.
A
BR is always willing to give credit where credit is due, for the various technical qualifications, which allows for compa-
and as the official mouthpiece of AAMA and under its nies to claim training grants for apprentices and learners, and to
editorial brief, we are also on the lookout for good news offset a portion of their taxes. Apprenticeship and learnership pro-
stories on training. On this mission, we found our way grammes for motor mechanic, auto electrician, diesel mechanic
to the AA Training Academy in Midrand, Gauteng, which was and automotive engine fitter are offered by an accredited decen-
founded in 2006. More on this later. tralised merSETA training centre, thus providing a one stop busi-
ness solution for those with these business needs.
Today the AA offers its members roadside assistance, technical
advice, motor-related legal advice, finance and insurance, driver ABR shall revisit this subject in future issues, with further infor-
training, and even exclusive travel packages and travel advice. mation on this laudable training initiative.
Derek Hall-Jones, Divisional Manager, AA Technical Services,
puts it succinctly, “The AA’s corporate strategy is predicated on
the consumer, and part of our promise is to enhance the consumer
experience from the retail point of view”. With the modern motor
vehicle becoming increasingly sophisticated, particularly from the
technical aspect, it was a logical move and only a matter of time
that the AA would get involved in technical training. The profi-
cient maintenance of a motor vehicle has become critically impor-
tant for motorists, and thus is rich territory for a consumer orien-
tated organisation such as the AA. The inevitable happened in
2006 with the official opening of the AA Technical Training
Academy in Gauteng, to be followed up in 2007 with a satellite
campus in Cape Town. “When it comes to technical training, the
AA has a significant role to play. Part of the process of assisting Werner Wandrey, Academy National Training Manager, and
consumers was the implementation of high quality levels of train- Derek Hall-Jones, Divisional Manager, AA Technical Services,
at the well-quipped Gauteng campus.
ing services to the retail motor industry”, Hall-Jones explains.
The Academy caters specifically for the OEM and retail motor
industries technical training needs, with merSETA accreditation
T
he origins of the AA can be traced back to 29 June 1905, when a group of motoring enthusiasts met at the Trocadero
restaurant in the West End of London, to form an association to help motorists avoid police speed traps (we trust that
the strongest drink consumed was coffee). This was the start of a culture of consumer activism, which is still relevant
over a century after the inauguration of the AA. From these worthy beginnings, various AA’s sprung up around the
world, including the Automobile Association of South Africa. Even the Fédération Internationale de l’Automobile
(FIA) traces its roots back to the AA.
38 August 2010
Tony’s Take
W
hile the tournament the infrastructure spend, of R12 billion the tournament, which is a massive
was still on, it was cer- seems to rather neatly (perhaps too neatly!) fraction of its original cost, we should look
tainly premature to dovetail with another figure doing the at the potential economic returns from the
ask that kind of ques- rounds of the total cost of the tournament, marketing investment that South Africa
tion. Gamblers advise including infrastructure spend, being Inc has made since it began bidding
us never to count our money while we are R45bn. (originally for the 2006 tournament) back
still sitting at the table, clearly because it is in 1998. Just take world TV viewership as
quite possible to either win or lose even Of equal uncertain pedigree, a revenue a starting point of the exposure. For weeks
more while you are still in the game. Now, figure (although we are not sure about the ahead of the 31 day duration of the
for weeks and months after the tournament recipients of the alleged revenue and what Tournament, TV stations began preparing
is over, the auditor’s traditional question it paid for) of R48bn up to the semi-final their viewers for the world’s greatest show
will still haunt those trying to assay the stage of the tournament, came floating out in South Africa.
financial result of the tournament, “how of the ether. So you see, there must have
big do you want the profit to be?” been a profit! Then, during the tournament itself, four
billion TV viewers around the world were
The first problem in making the estimate From an accounting and auditing point of fed a constant diet of coverage of the
is that there are no reliable or even vaguely view, we will probably never have a single football, the locations, the people and the
auditable figures regarding receipts, and reliable answer to the question of whether amenities of the host country. No amount
nobody really knows what the value of there was a profit or loss associated with of money can buy 120 billion potential
current expenditures really amounted to, staging Soccer World Cup 2010 in South individual viewing opportunities. Add to
let alone what portions might have been Africa. Economists all point to the, that Radio, hard copy and electronic
absorbed by the production costs of the virtually immeasurable gains made avail- media exposure, and the marketing
tournament, and what portions should be able by the festival, especially if it is viewed exposure suddenly looks like a zeppelin
capitalised because of the additional fixed as a process, rather than as an event. compared to the peanut sized costs, even if
capital stock which survived beyond the the costs were underestimated tenfold.
final whistle. Compare the total costs of the tourna-
ment, irrespective of who carried them, to Like the railway or the undersea cable, the
Even President Jacob Zuma teetered on the costs of building a railway line between marketing exposure must now be milked
the brink of the accounting and economic two distant points, or laying an undersea for years to come. That involves protect-
abyss in the days leading up to the final cable. An investor would not expect to hit ing the image and using it to promote real
match, citing a government spend of break-even a day, week, month or year value to be provided by South African
R33bn on infrastructure. But he did have after the installation was completed, but if producers. Goodwill, warm glows and
the good grace not to attribute all of this as future revenues exceeded the capital and fuzzy feelings create environments for sell-
an expense to the tournament, referring to running costs, the project would be ing, but we still have to go out and sell –
improved roads, airports and rail services. deemed to be economically profitable. oh, we had better make something to sell
An earlier figure purporting to reflect the Once again ignoring the residual value of as well.
costs of staging the tournament outside of the sunk infrastructural investment after
40 August 2010
What’s the Buzz?
FORD SOUTH
AFRICA WELCOMES
NEW VICE PRESI-
DENT MARKETING,
SALES AND SERVICE
Ford Motor Company of Southern
Africa (FMCSA) has appointed
Dean Stoneley as its new Vice
President Marketing, Sales and
Service effective from July 2010.
Stoneley replaces Jacques Brent who
has accepted a position as Executive
Marketing Director for Ford Asia Dean Stoneley Jacques Brent
Pacific and Africa, based in
Shanghai. “It is with great sadness that we say farewell to Jacques. While it is a loss to us he is faced
with a fantastic and challenging opportunity and we wish him the best of luck and every success in his
future endeavors,” says Jeffery Nemeth, president and CEO, Ford Motor Company of Southern Africa.
“We are however extremely pleased and privileged to welcome Dean to the team. He brings with him a
wealth of experience and we wish him every success in his new role”.
August 2010 41
weighty issues
Japanese Extra-Heavies
Japanese trucks have been present in the South African market since the
Nineteen-Sixties, and have grown their presence to regularly take around
by Frank Beeton 40% of all available sales above 3 500 kg Gross Vehicle Mass. They are
particularly popular in the distribution sector, where trucks and vans
move a huge variety of consumer goods between factories, warehouses and retail outlets.
They are also widely used by the Public Sector, and its outsourced service providers, to
service infrastructure, in the form of refuse compactors, vacuum tankers, removable con-
tainer carriers, and the “cherry pickers” that (sometimes) come to repair the defective
street lights in our suburbs.
A
t the top end of the market, Apart from being deficient in terms of out- The Japanese parent companies were
however, Japanese trucks are right drawing capacity, these units’ natural- obviously keen to reclaim the parts business
not as prominent as their com- ly aspirated diesels lost around 20% of their that they had lost under the ADE regime,
petitors from European and power at higher altitudes, and required and encouraged their local operations to
North American manufactur- detuning to avoid excessive smoke emis- revert to “normal” catalogue specifications
ers. In the Extra Heavy Commercial Vehicle sions. Thus, they did not really offer a with in-house componentry. Hino re-estab-
segment of the market, covering vehicles viable alternative to the Internationals, Ford lished its “thoroughbred” product profile
with GVM ratings over 16 500 kg, the Louisvilles and Macks that abounded on progressively as new series emerged, while
combined Japanese market share is just South Africa’s roads at that time. Many of Isuzu re-entered the 6x4 tractor segment
below 20%, and fully half of that is taken these obstacles were overcome with the with its Gigamax flagship in 2008.
by the company formerly known as Nissan advent of truck local content However, against the plethora of choices
Diesel, and now morphing into UD Trucks programmes during the ‘Eighties, which now available to operators, the Japanese
South Africa. This anomaly is not new in effectively removed Cummins diesels from trucks were faced with the task of re-estab-
the local market, and it is interesting to the local market, and made available lishing their market presence with
ponder on the reasons why Japanese brands, state-of-the-art European engines and “in-house” drivelines. Nissan Diesel took
so well received elsewhere, have failed to transmissions, locally manufactured by on this challenge most effectively, and, after
make a deeper impression at the top end of Atlantis Diesel Engines and ASTAS, to the a hesitant start with its big-engined UD
the spectrum, and particularly in the Japanese brands. Nissan Diesel and Hino 430, hit the jackpot with the UD 440,
premium truck-tractor category, where took advantage, and made inroads into the which was positioned as a fully competitive,
their combined market penetration is only longhaul sector, while Isuzu, after showing but slightly less sophisticated alternative to
around 10%. early interest, decided to drop its “C & E the European models. This model, and its
Series” models altogether and concentrate Quon successor, have dominated all other
It all started back in the 1970’s when the on its lighter products. Fuso, sold in South Japanese-sourced premium trucks in the
vice-like grip that had been previously Africa with Mitsubishi branding at that market, making notable inroads into
exerted by the South African Railways on time, made some unpopular engine choices, prominent national fleets.
long distance transport started showing and eventually exited the local market seg-
early signs of loosening. At that time, the ments above the MCV category. Apart from Fuso, now re-established in
Japanese brands were becoming really South Africa under the Daimler banner,
serious local players, and their concession- As South Africa moved into the ‘Nineties, it with its current XHCV range capped at a
aires started looking for ways to exploit the soon became clear that locally-manufac- 360 hp upper output, there is nothing
growing market for premium trucks. Most tured truck major driveline componentry obvious in the technical profiles of the
private operators moving into long-distance was not cost-effective, and the politically- latest model Japanese flagship haulers to
haulage followed the example of the SAR’s motivated justification for its existence was satisfactorily explain their cumulative lack
Road Motor Transport division in choosing removed. The market, now conditioned by of market performance. It is more likely
American vehicles, usually powered a decade of European dominance, that, after decades of less than full
by Cummins’ excellent 6-in-line NH-Series welcomed back the likes of Volvo and competitiveness, the strategies, structures or
turbocharged diesels, coupled to Fuller Scania, and soon embraced the latest capacities to cope with typical XHCV seg-
range-change multispeed constant-mesh Mercedes-Benz and MAN models that had ment deals, which are often done in tens, if
transmissions and Rockwell single-reduc- moved beyond the technology previously not hundreds, of units, and can generate
tion drive axles. In contrast, the flagship “frozen” by the ADE experience. American equal numbers of high-value trade-ins, have
models of the Japanese brands (usually of brands also re-entered the market, and eluded franchise and dealer managements.
4x2 configuration) closely conformed to International, Peterbilt and Freightliner The “edge” gained by Nissan Diesel/UD
their home market preferences, using very were able to rekindle local operators’ reflects the intense focus placed on this end
large displacement, naturally aspirated previous love affair with the Cummins/ of the market by its Japanese parent, which
engines, with cylinders usually in a vee- Fuller/Rockwell recipe, although the trans- directs its resources accordingly, and
configuration, coupled to five-speed syn- mission components now carried Eaton provides its local operation with the ammu-
chromesh gearboxes and two-speed single- and Meritor branding, and the shopping nition it needs for heavyweight success.
drive rear axles. list was expanded to include Detroit Diesel
and Caterpillar options.
44 August 2010
Entrepreneurship
S
outh Africa has been buoyed to This is becoming especially important in a
some extent by the World Cup and connected, globalised world where people
the related infrastructure invest- have a wealth of product and service infor-
ment. But even so, the country has mation at their fingertips. Via television
been infected by the bad economic news and the Internet, South Africans know not
from around the world and the ongoing only what various companies here have on
sense of gloom and doom. But I’m going to offer, but also what consumers in the rest of
argue that there could be no better to time the world are enjoying.
for an entrepreneur to start a new business.
The truth is that despite the hiccups we’ve Companies that can give people what they
experienced in recent years, the country is want will be the winners in this world.
richer than it ever was before after an Of course, understanding what people
unprecedented spurt of growth between want and accessing the funds to develop is
1995 and 2009. the hard part.
Sure, you’ll look around and say that peo- That’s the role that business accelerator
The business it is winning comes from
ple aren’t spending money. Rates of jobless- support firms have to play in the market.
people wanting to spend some money on a
ness are rising and new businesses continue Business accelerators are companies that
pay-TV service, but they’re either not
to fail at an alarming rate. In the midst of offer support and assistance in launching
happy with what they’re currently getting
this change and chaos, however, are many and growing a start-up or early-stage
from the incumbent or never liked its offer-
opportunities for smart entrepreneurs to business.
ing enough to sign up in the first place.
build businesses worth a million Rand or Sure, the pay-TV market has barriers to
more a year. entry in the form of regulations that have Accelerating growth
limited competition, so there’s pent-up Whereas traditional venture capitalists offer
Sell what they want demand for choice, so let’s consider anoth- only funding, business accelerators also
Many people still have some money in er example from international business. offer business support. This might be
their bank accounts, but they are holding something as mundane as assistance with
on to it. The reason that some people are Clamouring for choice back-office administration, but usually
not spending money is because no one is extends to strategic support. Small busi-
Think about the Apple iPad and its
selling them something that they really nesses are often established by someone
massively successful launch into the market
want to buy – something that seldom who is a superb technician, but who lacks
– or the Amazon Kindle or the new
occurs to business people and economists. expertise in operations, finance, sales and
computer category, the netbook.
marketing. Business accelerators can help
If people don’t see a compelling reason to them to understand which ideas are
These products have all enjoyed significant
spend, they’ll hold onto their money. But commercially viable, develop a strategy to
success in a computer hardware environ-
give them what they want, and they’ll turn these ideas into products and then
ment where consumers and businesses no
loosen the purse strings. One just needs to market them effectively.
longer routinely upgrade PCs every two
look at the South African pay-television to three years. They won’t buy a new
market for an example of this principle in All too many entrepreneurs are coming to
computer for its own sake.
action. market with the same old products and
services that no one wants. They have good
But give them something they really want,
A new competitor, Top-TV, has moved ideas and sound skills, but they need help
though they never knew they wanted it
into the market with a bang. By all turn these into great businesses. The
before, and they’ll pre-order months in
accounts, its installers and resellers are important thing to remember is that there
advance or queue around the block to buy
struggling to keep up with demand for is free money in consumers’ pockets. Learn
it. I believe there are many markets in
what is a non-essential product that is how to give them what they want and
South Africa where people are clamouring
aimed at the entry-level market. you’re on your way to becoming a million
for choice.
Rand, or even million dollar, business.
46 August 2010
Diamond Dialogues
Editorial
Partnership
Giel Steyn
In this series of articles ABR discusses with Giel Steyn of Grandmark International the four significant factors that should be taken into
account when purchasing automotive parts - Technology, Quality, Safety and Value for Money. These four characteristics are inter-related, and
each cannot stand on their own, and together they become a motorist's best friend. Similarly, diamonds are also judged on four characteristics,
known as the “four c's” - carat, clarity, colour and cut; and of course, diamonds are a girl's best friend. Grandmark International, as a dis-
tributor of automotive parts, is keenly aware of the need to source only the best in Technology, Quality, Safety and Value for Money, and
therefore it is appropriate that this series of articles is titled Diamond Dialogues.
A u t o m o t i v e G l a s s
Transparent Facts – for the Layman
In the previous issue of ABR we discussed the confusion in the marketplace around
the quality of automotive parts, and the misconceptions about what is good and bad
quality, particularly when it comes to automotive glass. Hopefully our detailed
article spelling out the facts puts the argument to rest. In this issue, we address
the misconceptions that the layman, i.e. the man in the street, has over the word
“shatterproof”.
I
t is not surprising that the average consumer
does not understand that shatterproof equals
laminated. Laminated is referring to the
technical process, and laminating is the term
used in the standards for automotive glass interna-
tionally. The general public has been bombarded
with advertising campaigns that focus on the high-
ly emotive expression “shatterproof ”, with very lit-
tle emphasis on the more mundane “laminated”.
The truth is that shatterproof and laminated are
interchangeable. If one goes to the web and googles
shatterproof glass, the second site that comes up is
for laminated glass. And if one googles the defini-
tion of shatterproof glass, the first definition is for
safety glass. Therefore, safety glass = shatterproof
glass = laminated glass. All these terms equate to
glass that resists shattering. Technically, to create
this, requires a composite of two sheets of glass with
an intermediate layer of transparent plastic.
Early windscreens were made of ordinary window glass, which led to serious injuries in vehicle accidents.
A series of lawsuits in America (similar to what we are to experience very shortly when the Consumer
Protection Act comes into effect in October 2010) led to the development of stronger windscreens, made
from toughened glass which shattered into mostly harmless fragments when the windscreen broke. The
problem was that a single stone could shatter the screen, so in 1919 Henry Ford solved this
problem by using a new technology developed in France called glass laminating. Windscreens made using
this process were actually two layers of glass with a vinyl inner layer, which held the glass
together when it fractured. See diagram.
Today, the modern, glued-in windscreen contributes to the vehicle’s rigidity, over and above its safety role.
Practically every country now requires windscreens to stay in one piece when broken, because apart from
the shatterproof aspect a properly installed windscreen is also essential to safety, as in the case of a car rolling
the windscreen, along with the roof of the car, must provide protection to the vehicle’s occupants. Thus the need for windscreen glass
to pass certification tests, be it the SABS mark, E-mark, ECE R43, or the DOT. Responsible companies such as Grandmark
International ensure that the automotive glass that they sell has all these certifications and meet or exceed OEM specifications. Thus, if
you fit a Grandmark glass, you are assured of fitting laminated, safety or shatterproof glass, they are one and the same. Quality
Shatterproof glass is also manufactured locally by PG Glass under its Shatterprufe brand.
48 August 2010
Customer C.A.R.E. Programme
– sponsored by Federal-Mogul
MODULE FOURTEEN:
THE FORMALISATION STAGE – CONTINUED
In the previous two modules we identified the seven Key Activity Areas, and we
accepted that Key Activity # 7 becomes Key Activity # 1 once we have got our act
together on all the activities of the company. Now that we’ve got a good product,
backed up by exceptional service, we can start to focus on the most important
ingredient of marketing – CUSTOMER C.A.R.E.
B
ut, DO WE HAVE OUR ACT TOGETHER? The within that area of responsibility; would be responsible for
answer is most probably a resounding NO! Unless you keeping the hut clean, metaphorically speaking. This would
have been incredibly lucky, and you have a dedicated include the area outside the hut, which is public domain.
team of professionals working for you, then the odds are
pretty strong that you are not offering the service package that This would be very simple to enforce if this was merely a hut in a
you and your customers desire. And if this is the case, then we traditional kraal, but we are not so lucky, as we are living in the
need to pay serious attention to the key activities, and to find a modern world. We have to adapt our kraal to cater for the
formula that works for you, works for your employees, and works demands of our contemporary lifestyle, and the need to survive
for your customers. There are many ways and methods available, and prosper in a competitive environment, both locally and
some more successful than others, to develop teams and to foster globally. Therefore, without losing sight of the traditional African
inter-departmental co-operation. However, most of these values that must form the bedrock of our communal culture, we
concepts and structures have been imported, and thus do not have must mutate into a high-tech hut, and contribute to the twenty-
the precise cultural resonance, which means once again that they first century African Renaissance.
will miss the mark. Unfortunately, no matter how well meaning
they are, the concepts will not be bought, and critically, they will
not be “owned” by the employees.
50 August 2010
Tyres and Their Contribution
to Safety in Motoring
www.bridgestone.co.za
As promised last month we continue with the importance of tyre maintenance required
Marcus Haw
to keep tyres in a safe condition and give them the best life expectancy. This month
we will look at what the tyre staff’s responsibilities are and how they should
communicate with the workshop.
W
hile tyres remain the most tyre staff who must check the rim condi-
neglected item on any vehi- tion, and bring problem ones to the atten-
cle, but still manage to per- tion of the workshop people. They are the
form their functions, they only ones who get to see the bare rims and
need care to get the best out of them. As can accurately gauge if they need cleaning
we have said so many times before, tyres or repairs. They should also be trained on
are the only components on any vehicle why rim cleanliness is important. As with
which physically keep one in contact with most people, if reason is not known the
the road surface. They have to be treated as importance of the action is lost. Equally, if
the safety critical components they truly they are trained what to look for, it is most
are. But by taking care of them an eco- likely the tyre staff who would be the first
nomic reward waits for the responsible to notice any irregular wear on the tyres in
fleet controller as well. Taking proper care a fleet. Again they should then bring this
of tyres involves some understanding of to the workshop’s notice, who are able to
the product. Also mentioned many times diagnose the cause of the wear. Valve con-
before is the fact that tyres are multi com- dition, valve cores and valve extensions
ponent products. Lack of care can result in immediately. Ozone contaminates tyres should be monitored and replaced when
components separating and total tyre fail- and they age prematurely. The tyres them- necessary. These components result in slow
ure. Care does not only involve maintain- selves must never be stacked. The tyre at leaks, premature tyre concerns and cost
ing the pressures although this must always the bottom of the stack will be permanent- money. Staff must be trained on the
be a major priority. Tyre care involves ly deformed due to the weight above it. importance of these small but important
many facets, and these include factors Even those two or three above it can get matters.
apart from the actual tyres themselves. damaged. Tyres must be stored in a posi-
Tyre staff must be trained in all facets and tion as close to their natural state as is pos- They must also know what constitutes
understand the reasons behind each one. sible to achieve. Hanging them or placing indications of problems. They must be
upright in decently designed racks is the able to recognise that a valve core seal is
Let’s start with tyre storage which is a con- recommended way. Never keep tyres aged and needs changing. The same with a
cern at most tyre stores. The importance of inflated on rims. Normally a few are kept tubeless valve or valve/rim seal. They must
storing tyres is dependant on the length of for emergency breakdowns, but this is a also make sure that all valves are fitted with
time they are to be stored. If you keep a bad way to store tyres so stick to the steel valve caps.
small stock or have a high turnaround of absolute minimum breakdown require-
stock the importance of how and where ment.
We will carry on with tyre staff responsibil-
they are stored lessens. If however you ities in the next issue. Till then, think and
keep large stock and movement is slow the Wheel rims were mentioned in the last practice tyre safety.
importance of storage position and place issue. We said that the workshop should
becomes high priority. For this reason we make sure that the rims are kept clean and
will concentrate on best practice only and free of rust so the
leave it up to you to decide on which stor- bead of the tyre
age time situation your tyres are in. Best can seat properly
practice in storing tyres is a bigger subject in the rim flange.
than one would expect, but is simpler to They should be
follow than is generally believed. First of checked for any
all a cool constant temperature is required. balance concerns
Moisture must be considered as a contam- or damage. While
inant and the storage area must be dry. we believe that the
Equipment such as compressors, genera- workshop, in most
tors or anything which emits ozone must cases at least,
be kept in a completely separate area. should be respon-
Many tyre stores have at least the compres- sible for the actual
sor sharing the room with the tyres. This is maintenance of
incorrect and those of you who have a sit- the rims, it is the
uation like this must move the compressor
52 August 2010
Trust is Key
Menlyn Motor Services, situated on the busy intersection of Lois and Bali
Avenues, Menlyn, has been servicing the greater community of Pretoria and
beyond since 1997. Initially in the guise of Menlyn CV Services and Menlyn
Autoglass, and later adding on workshop services, the secret of success has
always been a commitment to the customer, and a relationship built on trust.
W
hen ABR interviewed partners Koos
Booysen and Andre Jonck (Andre
joined in January of this year), the
conversation was peppered with
words such as “trust”, “openness”,
“transparency”, “open cards”,
“confidence”, and “communication”. These words are testa-
ment to the philosophy of Menlyn Motor Services, and judg-
ing by the interaction between the partners and the customers
in the time ABR was there, these are not just words. Koos and
Andre emphasised that customer care is built on trust, and
that customer satisfaction is built on the assurance that the
service provider is both honest and transparent in their com-
munication. Competence is also a key ingredient, and that is
why Menlyn Motor Services applied for e-CAR membership Koos Booysen and Andre
in 2007. e-CAR is the fastest growing workshop network in Jonck are serious about
South Africa, and this growth has come about because e-CAR workshop service and
offers the support that the modern independent workshop customer care.
needs. International links, technical training, parts supply, and
marketing support equal an imposing package that is difficult
to ignore. Access to Bosch diagnostic and workshop
equipment and software, backed up by up to date training
courses at well-equipped facilities, together with the ability to
combine the marketing expertise of e-CAR’s head office
boffins and the local knowledge of the individual workshops,
makes for a business combination that is hard to beat. Menlyn Motor Services
spend their marketing
Koos and Andre say that what motivates them is the fact that allocation wisely and
proactively –
the automotive aftermarket has had its fair share of rogues, this signboard at the
which has given the industry a bad name. Menlyn Motor Lynnwood Primary
Services is working hard at dispelling this image, and with the School makes a power-
support of the e-CAR concept, they are doing a sterling job. ful statement
To join the fastest growing workshop network in South Africa and to add a new dimension to your
business, contact Wilfried Langenbach at 086 000 3227 (086 000 ECAR)
54 August 2010
What’s the Buzz?
August 2010
Robert Bosch
A series of articles on the versatile FSA 720/740/754 series
Making Contact
In the previous issue of ABR we wound up the saga of the 2004 VW Golf III 1600i that
refused to start. Carlo du Plessis of Cencar Centurion had meticulously gone
through the full gamut of tests. He had checked the battery, the fuses, and using
the versatile KTS and the FSA to investigate all the aspects around the three key
things that make a petrol engine run: fuel, compression and spark.
A
fter all this investigation, it all broken by the points. The magnetic field
came down to the switch of the primary coil collapses rapidly. The
inside the distributor, and the secondary coil is engulfed by a powerful
decision whether to replace and changing magnetic field. This field
the whole distributor, or to induces a current in the coils – a very high-
strip down and replace the switch, a deci- voltage current (up to 100,000 volts)
sion based on the general condition of the because of the number of coils in the
distributor and the wishes of the customer. secondary winding. The secondary coil
This was a wonderful story of sleuthing, feeds this voltage to the distributor via a
detective work and deduction, but as very well insulated, high-voltage coil lead.
Carlo pointed out, there was one aspect
not covered – that of the coil. The coil was Terminals 15 (positive) and 1 (negative)
fine in this case, but now we need to look now come into play. Using the engine as
at an example where the coil is the culprit. the earth, the FSA multimeter checks for
To do this, Carlo looks at a 1999 VW Golf 12 volts. Then you also test the resistance
III 1800, using the Motronic MP9.0 sys- Terminal 15 between 15 and 1 at coil, which should be
tem. This electronic system was in use in between 0,5 and 1,2 ohms. This is fine, so
the Golfs up to 2004/5, so is a popular now the test moves between terminals 4,
example of a hard starting car. which is the high voltage side of the coil
Terminal 1 going to the distributor, and 15, checking
The previous case covered the testing of for resistance. In this case, there is an open
the distributor and the distributor cap, and line, which indicates damage. The progno-
the signals going to the ECU. In this case, sis is simple – replace the coil.
Carlo focuses his tests on the coil and the Power Transistor
power transistor at the coil. Carlo unplugs
the plug at the power transistor and using The coil is a simple device – essentially a Terminal 4
a probe or the FSA multimeter he checks high-voltage transformer made up of two
for voltage on terminals 1 and 3. A voltage coils of wire. One coil of wire is called the
of 11 to 14 is acceptable. Terminal 1 is primary coil (thick wire). Wrapped around
negative and there are various methods to it is the secondary (thin wire) coil. The sec-
Terminal 15
56 August 2010
Workshop Update
• Hardware: ease of connectibility, blue-tooth interface, multi- There is a wealth of information in this report, so we suggest that
plex devices, etc. for those in the market for a handheld diagnostic tester, to go to
• Software: stability and ease of navigation our website and to do their homework.
August 2010 57
Insights
58 August 2010
Vehicle Evaluation
by Howard Keeg
InFigorating
On 15th July2010 Ford introduced its much anticipated funky new Figo
to the motoring media, and there were no surprises in store. The Figo,
“cool” in Italian parlance, is Ford’s strong foray into the crowded entry level
segment of South Africa’s car market, and this invigorating, fun and fashionable
compact car is sure to make an impact.
H
ow big an impact is anyone’s guess? Depending on I could go into car speak and start talking about Ford’s kinetic
which Ford executive you speak to, monthly design philosophy, and B pillars and the like, but I leave the final
volumes of 700 to 3000 are possible. These word to Ben Pillay, Ford Marketing Manager, “The Ford Figo is
predictions vary from low-risk conservative to the an exciting new introduction to the local market. It offers both
wildly optimistic, and are reliant on what the plant in Chennai, style and practicality at an affordable price”. I couldn’t have put it
India can feed South Africa. Chennai (Madras for old fogeys like better, so if this has whetted your appetite, go to the internet and
myself ) is fast becoming the small car Detroit of the automotive get your fill of all the details. If you don’t know your way around
world, with practically every single entry level vehicle I have come the internet, you are too old for this car.
across in the past few months built in this frenetic Indian city.
The state of Tamil Nadu must be offering some enticing deals,
and to hell with the WTO! Whatever, the Figos reaching our
shores will indeed make an impact, and the other manufacturers
of small cars must be looking on with trepidation.
60 August 2010
Life Goes on
O
n the South African front, one of the companies that
had to tread water was Mahindra. Having entered
the local market in 2004 with an exciting line-up of
its SUV, Scorpio and Bolero range, and later on
adding the Xylo and the Thar, Mahindra had developed signifi-
cant momentum by 2007. The worldwide financial hiccups put a
stop to further developments, but now with the industry slowly
getting back on its feet, the time has come to review the situation.
Dr. Pawan Goenka, President, Automotive & Farm Equipment
Sectors, Mahindra & Mahindra Ltd and Chairman of Mahindra
South Africa, told the media at a function on 12 July 2010,
“The consolidation of our operations in 2008 and 2009 was a
clear validation of our commitment to the local market. We now
intend to extend our reach to the local tractor market as well”.
Mr. Pravin Shah, Chief Executive, International Operations, and
Automotive & Farm Equipment Sectors, Mahindra & Mahindra
Ltd., added that “South Africa offers great potential for Mahindra Mr Pravin Shah (Chief Executive, International Operations, and
Automotive & Farm Equipment Sectors, Mahindra & Mahindra
and is a strategically important market for the company. We have Ltd) Dr Pawan Goenka (President, Automotive
introduced the Xylo multi-purpose vehicle and the Thar 4x4 off- & Farm Equipment Sectors, Mahindra & Mahindra Ltd and
roader, in addition to the refreshed Scorpio line up. Our dealer Chairman of Mahindra South Africa) and Mr Ashok Thakur
network now includes more than 40 Sales and Service outlets, (CEO of Mahindra South Africa), at the media function
ensuring countrywide coverage. We aim to leverage the synergies on 12 July 2010.
of this network to build a robust tractor business in the country”. year, and Satyam was the official IT provider to the World Cup.
Mahindra is one of the world’s top tractor brands and has been It is clear that Mahindra/Satyam intends to build a powerful
the market leader in India for the past 27 years with the Group global brand, and their sponsorship of the World Cup was the
enjoying a market share in excess of 40%. It now aims to replicate first Indian foray into global sports sponsorship.
its global success in the tractor market (Mahindra ranks number
one in the world in tractor sales, by volume) in South Africa, with From an automotive perspective, Mahindra has a lot to offer.
a strategy that includes introducing a number of new products, They offer the full gamut, from two wheelers to 49 ton trucks,
both two- and four-wheel drive, after having launched its first plus their exceptional agricultural offering. With 80% growth in
model locally in 2006. the first 6 months of 2010 (albeit from a depressed 2009), and the
expectation of robust growth in the next 18 months, assembly in
Mahindra is on the march. It has diversified into aerospace, South Africa is definitely feasible, particularly in one takes into
defence, lifestyle, and IT. And anyone who attended the World account their African footprint. Rumours of a potential takeover
Cup games may have been intrigued by the Mahindra Satyam of SsangYong are also intriguing, as it will add another string to
signage. Satyam is an IT company that Mahindra acquired last their SUV bow.
62 August 2010
the Buzz?
German Minister Visits Volkswagen
Group South Africa
August 2010
Top Class Topics
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64 August 2010
Consumer Protection Act
ABR brings you a series of articles on the Consumer Protection Act.
M
ore than a year after the President assented the new
Consumer Protection Act, the jury is still out on
what consumers can and will do with the new
rights bestowed on them by Act 68 of 2008.
These rights are vast. For example, if any goods (except goods
bought on auction) fail to satisfy any of the “Consumer’s rights
to good, safe quality goods” as listed in the 18 clauses and
sub-clauses of paragraph 55, the next paragraph 56(2) allows the
consumer to return those goods “within six months after delivery;
without penalty and at the suppliers’ risk and expense”.
F
ifi was descended from a French poodle called Frank and sized benefits. Despite having structures in over 200 hundred
an Italian standard poodle called Lira and was sister to countries and territories across the globe, Fifi and Patch knew very
the notorious Euro. Frank had settled in Switzerland well that big money in the dog show business was in Europe.
soon after Euro appeared on the scene, leaging to his They therefore tried for many decades to have every second inter-
friends calling him Swiss Frank. Fifi set up her corporate head- national show somewhere on that continent. Notwithstanding
quarters in that country on account of its much admired neutral- the obvious location bias, from 1970, the dogs winning the best-
ity, and its refusal to disclose bank account details to the outside on-show award came alternately from Europe and South America.
world. Fifi’s organisational structure was the key to her success. Some sceptics held the view that the successful South American
Not only had she cornered the global market on dog show organ- packs were good enough to win because of the genes that had fled
isation and administration, she also held sway over all the judges to that continent from middle Europe in 1945.
which officiated at the individual shows. Many of these judges,
despite holding international status, were real dogs themselves. A dog without a ball is a sorry sight. Show dogs learn to perform
Visitors to the shows were frequently heard to remark that the without being near a ball, but the sometimes unexpected dips,
judging dogs appeared to need guide dogs to do their jobs better. swerves and bounces of the ball introduced by Fifi in the 2010
Frustration began building up, and suggestions were put forward World Cur Show seemed to have many of them totally baffled.
that technology be introduced to assist the judges. Fifi turned Eventually, the gun dogs were seen to hold the advantage, simply
down these suggestions, saying that dog shows had to move because they could shoot better.
quickly, but secretly worrying about the attention spans of the
participating show dogs, which she knew to be pretty feeble. Part But Fifi always knew the score. Working dogs are there to work,
of Fifi’s organisational success came from the prolific money mak- to earn money to pay to see the show dogs. Media dogs are there
ing proficiencies of her near relative, a dog called Patch. Patch to keep the hype up. Police dogs are there to provide security and
had a monopoly on kennels and entry tickets for all the big shows, prevent ambushes. Sniffer dogs have been known to coach nation-
and did not hesitate to load Mastiff sized margins onto Terrier al packs when they get too old to run around the showroom itself.
68 August 2010
Wilde Things
Policing Priorities
Sap is a word that can be used either as a noun or a verb,
depending on the context. It can also have many meanings, once
again depending on the context. As a noun it could be the juice
of a plant, or it can also define a gullible or foolish person.
When used as a verb, it generally means to weaken, deplete or
undermine. Thus, it is no coincidence that our police farce (eh,
by Fingal Wilde
force) are so well described as SAPS. Let me elucidate.
I
n late May 2010, less than two
weeks before the official opening
of the FIFA (which does not stand
for fellatio in football attire, but
it’s not far off ) World Cup, the
wife of a colleague of mine was
brutally attacked by two armed currently
advantaged thugs. In her very own house,
nogal. In a normal society their savage
behaviour, i.e. attempted murder, mali-
cious and aggravated assault, armed rob-
bery, housebreaking, and a few more
charges that could be thrown at the perpe-
The only conclusion that I can come to is This bullet was centimetres away from
trators, would all be defined as extremely
that we have a shockingly dysfunctional taking a life – but the thing who pulled
serious crime, and would bring about an
police farce (sorry, force), and that we are the trigger is still running around,
immediate and strong reaction by the
not safe in our own homes. Rather be a knowing that the police are not even
enforcers of the law. What one would
FIFA official – then your safety is para- bothering to look for him
expect in a civilised society. Foolishly, some
mount in the eyes of General Bheki Cele,
of us think that this would be the reaction
following in the glorious tradition of other
from SAPS. Foolish we indeed are, and
generals such as Idi Amin, and Minister
gullible to boot. We are the saps, and we
Nathi Mthethwa, who believes in staying
are being weakened, depleted and under-
at one star hotels.
mined, in other words, sapped, by our
gullibility.
70 August 2010
Hogg Wash
I
really did try to get into the spirit of things. I even managed
opposition player. It became a yellow card bonanza, and when
to attend two games, at Loftus Versveld and Soccer City, and there was a sniff of a red card the whole Spanish team became a
was impressed with the organisation and the discordant ensemble of entreaties and worse, and an en
facilities. Yet the games themselves left me bloc pressure point, which unfortunately became
singularly unimpressed, and the only thing a web of deceit for Webb, who did not have
that left me overwhelmingly impressed the confidence and ability to put the bull-
was the superb Soccer City, or FNB shit down with a firm hand. Talking
Stadium, or National Stadium, or about bulls, I realised how well trained
whatever they eventually decide to the matadors were when the goalie
call it. Over and above the architec- took a big tumble over his own
tural heritage left to us, it was a player, and was up in an instant.
struggle to truly understand what He reserved his histrionics for yel-
all the excitement was about. The low and red card territory, i.e. when
whole extravaganza was built on touched by an opposition player.
the game of soccer, but the game is No wonder the Spanish colours are
not so beautiful. red and yellow – it is the colour of the
cards they are taught to wheedle out of
After my brief flirtation during the the refs. The Netherlands team, on the
group stages, I took a sabbatical, and only The Spanish football other hand, were poorly trained, and it cost
came alive at the semi-final stage, and must them the game. Late in the second half, Arjen
admit that the Netherlands Uruguay game was
side in training Robben was held back by a Spanish player on his
well worth watching with two particularly stunning way to the goal line and an almost certain goal. Instead
strikes, and so my cynicism was somewhat blunted. The third and of taking a dramatic tumble, which would have earned the
fourth place play off was even better, with Germany and Uruguay defender a red card, and Robben a free kick just outside the
dishing up five great goals. Maybe, just maybe, I said to myself, penalty area, the fool stayed on his feet. Del Bosque looked on
all my scepticism was unfounded. I looked forward to a final that contemptuously.
would convert me for life. All the money and hype was going to
deliver a new recruit. I settled down and waited for Howard I switched off the TV in disgust at full time. The only thing that
Webb’s whistle, and a moment that was going to change my life. would have kept me watching was the sight of Bakkies Botha
running on to the field. He would have shown Webb a thing or
The illusion was shattered within five minutes. Three dramatic two about physical fouls, and would have given the Spanish good
falls from the Spanish players in a few minutes set the tone for the reason to writhe in pain. Bakkies would have head butted his way
rest of the game and Howard Webb was like a deer caught in the to red card glory in micro seconds, and the field would have been
headlights. The Jules Rimet trophy was obviously so important to devoid of any players before anyone got warmed up. I look
the Spaniards that they were prepared to con their way to the forward to my next trip to Soccer City – to watch a real man’s
silverware. Coach Del Bosque had the players well versed in every game – rugby.
aspect, with the most important lesson drilled deep into the
players that of the dramatic fall and scream if touched by an By the way, what was the final score in that other silly game?
72 August 2010
THe Fink
to
rs exposed
k, il li o n s o f road use a li fe of
Dear Fin the m has
ri v in g ’. As one of b b s a n d flows and
RIVING ? lD e
GOOD D of Carefu inating. It
portance rather fasc
WHAT IS le on ‘T h e Im
s, I fi n d tr a ff ic
g entity.
to y o u r June artic rs ) o n a daily basi re a li v in g, breathin do not ha
ve the
sp o n se n d ri v e if it w e d it , w e
is in re Afric a ffic a s arou n rather
I write th a ffic (a nd South t re fe rr ing to tra te s a n d routines le fo r us to beat,
ican tr cau g h ily ro u obst ac riving.
South Afr A fr ic a n s are often e n p la n n ing our da a re a n u isance, an a n aly se our own d
outh ,e v ay s, to
its own. S t for traffic so many w g the time
ru d g ing respec a re like us in h o u t ever takin d? Or is
c t th a t we be a r g
h e se p e ople, w h o
a s b a d d rivers, w it
th e ru le s of the roa
e fa rs. T ers to
Despite th llow drive judge oth according
e re sp e c t for our fe rs . W e a re quick to ri v e r? Is it driving
sam ad use dd cordingly.
g fellow ro ake a goo driving ac 80km/ho
ur
than bein d ’ d ri v in g. What m a n d th e n ed with a
rs u s ‘b a e ro a d , ad m a rk /h ou r.
od’ ve on th
a single la
ne ro
t only at 6
0km
th o u g h here is ‘go ti o n s a ff e ct others g a lo n g f ro ad , b u ?
The key ac vin e stretch o eed
f how our . He is dri at that sp
b e in g c onscious o u rr y to g et to work av e llin g on the sam v er fo r travelling
it ah y tr d ri
loggs is in ear old lad at make h
er a good son,
e x am p le . Mr Joe B R o b in so n, an 80 y t d o es th v e rt a k e s Mrs Robin s
u an rs ,b u ,o a
I’ll give yo cked by M sen speed et to work obinson w
m it. H is path is blo to tr a v e l at her cho a n d d e sp erate to g d ri ve r n ow? Mrs R o ve rta k-
speed li a s e v e ry right r sp ee d limit, h o is th e bad a co ll is ion by
son h o u ast. W ause d
Mrs Robin ed 80km/h his way p s nearly c
d ri v in g at the post M rs R o b inson on
e e d , b u t Mr Blogg
ted from at e posted sp
s is preven d hooting
Mr Blogg c o m in g traffic, an b y n o t d riving at th would be
amazed
g o n u se rs , y o u
avo id in ro a d oth e rs ey will
narrowly
d e ra te to her fellow e ir d ri v ing has on m e o ff e n ces that th
nsi t th sa
being inco f the effec mmit the
r. is an c e th ey have o s in th at they co
ing h e cog n ocri te
how little rs are hyp traffic she
p eo p le drive, and n o u r ro ads. Drive th e flow of
h o w ts o g in
If you wa
tc h accid e n bra k in with him
o t more road p le of sudden w il l get angry
that there
a re n
g. ing in a ri p
al, an d sh e d she will
rs fo r c ommittin p in tr a ffic, result o o t h is disapprov th e sa m e lady, an
e ll g a ill h to f or.
berate oth a too-sma ding her w ut in fron inutes pri
fo rc e h er way into st a v o id ed rear-en e r ro a d user will c e lf p u ll ed a few m
pily s ju oth e he rs
r will hap er who ha e road, an oeuvre sh eves she is
a
One drive h e d ri ve r behind h ree b lo c ks down th al at the same man in . She beli l
p te d . T e v e r, th a p p ro v f th e c o sh e w il
has disru . How express he
r dis
pposite si
des o w drivers.
Yet
b e in g m ore polite o te r a n d a re o n o h e r fe ll o tio n sh e
for not e ho ey s on e ac
y h e r hand on th it e th e fact that th ffe c ts o f her action d id e x a c tly the sam
la esp e o
in turn actions, d e negative meone wh
elf ju st if ied in both o f tr a ff ic , despite th will rage against so
ers ow e
onsider h ring the fl te. Then sh a bad
She will c su cc e ss fully ente a t it w as not poli in g ? W hat makes
good driv
er fo r out th me th nce for
n so m e one points e d o e x actly the sa h a bit more tolera
wh e hen w wit lace to
get angry im a b ad driver. n o t b ad driving w e lie v e th ough that r m o re pleasant p
all h is it o b a fa
did, and c vers, but exists. I d a will be
o th e rs a re bad dri g a s th e motor car a d s o f S outh Afric
that n for as lo
n e ro
ick to claim ration, th
We are qu a te th a t will rage o n d in g a n d conside
is is a de b ta
driver? Th ore unders
ro a d u se rs, a bit m
our fellow
travel. in
Maclaur
Bronwyn
76 August 2010
THe Fink
A close second in the best letter stakes is Johan Nel, who sent this letter to Alfred Teves Brake Systems (Pty) Ltd. Ate passed it onto us, and we
just loved Johan’s description of our June 2010 front cover as “pure automotive porn”. Wow, Johan, you have just sent a shot across the bows
of Hugh Hefner’s Palms Hotel penthouse in Las Vegas! Johan has also asked a few questions, which I am sure that the Ate marketing team
have answered.
You have hit the jackpot with the front cover of the June 2010 Automotive Business Review maga-
zine. To a petrol head like me it was pure automotive porn to see a grooved cross drilled vented disc
supporting a dark blue anodized 4 pot aluminum caliper. Congratulations must go to the whole
ATE management team as well for realizing that a market for such an item exists and having the guts
to go ahead and manufacture such an item when S.A. is really still suffering from the recession after-
shock.
I have one problem with the Halo range of calipers. No information is available on your web site
yet, or is it because they have not officially been released yet? I am particularly interested in the
weight of these calipers, because the decrease in unsprung weight is as important to making a car
change direction, as the ability of the caliper to clamp the disc rotating through it properly. Secondly,
I would like to know, if possible, the diameter and thickness range these calipers were built for. If
you can confirm that the calipers were made to fit original disc diameters and thickness for the cars
listed in the article in the ABR magazine, it will already go a long way towards setting my mind at
ease. In other words these calipers were designed as a caliper upgrade only from stock standard orig-
inal manufacturer specification calipers for Opel, Toyota, Golf etc.
Keep up the good work, and I really hope that I can fit a set of these calipers to my car once I have more information.
Kind Regards.
Johan Nel.
83
Fast Wheels
F1 Celebrates 60 Years
60 years of Formula 1 Grand Prix racing was celebrated at the British
Grand Prix at Silverstone on Sunday, the 11th July, when the F1
racing circus came back to its original home. Grand Prix racing of the
modern era all started on May 13th 1950, when Silverstone hosted
the first post-war Formula 1 Grand Prix on a converted bomber base
north of London. Entries were made up of pre-war British and Italian by Roger McCleery
cars. It was won by an Alfa Romeo Tipo 158 driven by Farina.
T
he celebration in the heartland of Grand Prix racing out a drive-through penalty for going onto the grass inside Kubica
with a huge concentration of motorsport fans in a corner, who at that time was about to retire. Stewards in my
almost didn’t happen. Bernie Ecclestone, the book should be locked up in a dark room with no sight of a TV
Formula 1 supremo, had threatened to remove the screen. They can then review any incidents at the end of a race
British Grand Prix from the calendar unless a big and hand out any time penalties.
investment was made and Silverstone heavily revamped.
Donnington was the next choice, but it had to be revamped as Rosberg did well with a 3rd for Mercedes Benz, while team-mate
well. They couldn’t meet the deadlines and when Tom Michael Schumacher, had a great 4-way dice down the pack.
Wheatcroft, the owner of this parkland circuit died, Donnington
was dug up and derelict. So Grand Prix racing reverted to In my book the European GP in Valencia was not really what you
Silverstone. Silverstone looked fantastic at its reopening. It has would call a Grand Prix. Run around a featureless warehouse-
retained lots of the previous features – fast straights and high lined dockyard in Valencia, it has concrete walls on both sides of
speed corners, which drivers love, and has added a few more. It’s the track all the way around. Except for a bridge. They claim big
great and is a real GP circuit, certainly compared to some of the crowds attended, but they must have been hidden as they didn’t
other Mickey Mouse tracks grand prix cars go to with lots of show up on TV. Why go to a dockyard when they have got an
chicanes and slow speed corners built normally to please arena circuit just outside town used by the Moto-GP and
Governments with lots of money and only a few enthusiasts in Superbikes? Anyway, the race was memorable. The safety car
their country. The weather, the new track, the sideshows and the brought problems. A whining Alonso moaned that something
huge crowds, (over 300,000 attended over the weekend) made for should be done about Lewis Hamilton, who had taken advantage
a memorable programme to prove that giving Silverstone the and slotted in high up the grid. Also I couldn’t understand why
British Grand Prix until 2018 is the correct decision. Particularly Michael Schumacher down in the pack who pitted, was only
as most of the cars and components are made in Milton Keynes, allowed out of the pits at the back of the field.
just down the road.
Vettel’s win in Spain possibly made up for colliding with Webber
Racing was dramatic without being great. Sebastian Vettel once in Turkey who retired to the pits without any points. Basically it
again took pole position in the Red Bull with a highly upset and put Webber in No 2 spot in the team despite his contract saying
determined Aussie, Mark Webber, alongside him. Webber had his there are no favourites.
very fancy front wing taken off his car and given to Vettel when
is dropped down on the road for some reason. Alonso was 3rd in Despite Formula 1 rules that there no-ways can be a No 1 and
an improved Ferrari. Webber took off from the dirty side of the No 2 driver and no team instructions may be made to drivers.
track and led into the first corner, and was gone with Lewis Who are they kidding? Motorsport has always been about the
Hamilton (McLaren) on his tail throughout. On the first lap individual. People generally don’t give a hoot about the
Vettel went off and got a puncture, Alonso and Massa collided Manufacturers or Team Championships.
with each other and both suffered damage.
After the forthcoming Hockenheim, which has lost its character
The worst decision which ruined the race for Alonso for the by losing its long straights, and follow-my-leader Hungary, there
second meeting in a row was made by the stewards and Nigel is a 28-day break in August until the 29th, when the greatest of
Mansell, who was the drivers’ advisor on the panel. They handed all tracks, Spa in Belgium, will host Round 13.
78 August 2010
Midas Sport
A series of articles on Midas motorsport initiatives in 2010
A Midas Motorsport
Plymouth Fury, driven
by Hennie Groenewald,
lifts off around the
corner at Zwartkops
Raceway. This car was
built by Peter du Toit,
who owns the
Zwartkops circuit.
Pic acknowledgement :
Dave Hastie, Classic &
Performance Car Africa
T
here are many classes that cater for the full spectrum; from true classics to well used
bangers, but the crème de la crème of historics is the Classic Thoroughbred Saloon series.
This series has been made possible by the sponsorship of Midas, who have re-entered
motorsport sponsorship. Stefan le Roux, Midas Franchise, Marketing and Commercial
Vehicle Director, explains the Midas philosophy, “Midas has the biggest automotive fran-
chise footprint across southern Africa, and therefore it is important for the Midas Franchise brand to
be seen to be associated with motorsport. High profile sponsorships are very expensive, so we prefer to
spread our sponsorship spend around, across various motorsport activities, from production cars, the
V8 Supercars, the Formula Ford series, the Clubman series in Cape Town, off-road racing, and the
Classic Thoroughbred Saloon series.
Peter Lindenberg is
We recognise our leadership role in the automotive aftermarket, also a great fan of clas-
and our participation in motorsport and related activities across sic thoroughbreds. He
the country is our way of putting something back for our cus- says that these race cars
tomers and franchisees, in a structured and responsible manner”. have to be totally
original, and he adds
that Midas is playing
ABR managed to catch up with Nicholas Sheward, Chairman of an important role with
the Classic Thoroughbred Saloon series, at Midvaal on 17th July their sponsorship of this
2010. Nicholas is busy restoring some of these “real cars”, and he series
is encouraging the growth of this historic class of vehicle. Classic
Thoroughbreds encompass the original race cars that raced in the
enthralling saloon car races in the 1960’s, 1970’s and 1980’s. Nicholas Sheward, Chairman of the
Iconic names and brands such as Hepburn, Poulter, Viana, Classic Thoroughbred Saloon series,
Barnard, Lindenberg; Cortina Perana, Capri V6, Gunston Z181 says that “the competitors of classic
are just some that roll off Nicholas’ tongue. thoroughbreds are the custodians of
South African saloon car history. We
are extremely grateful to Midas for
ABR shall revisit this nostalgic era in future issues. their sponsorship of this iconic class”
August 2010 79
The Last Writes by Baron Claude Borlz
80 August 2010