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Table Of Contents

1. CAN I PLAN TO BE THE MOST PROFITABLE RETAILER?
2.1.1 RULE 1 : THE PLAN SHOULD BE REALISTIC AND ACHIEVABLE
2.1.2 RULE 2 : THE MORE ROBUST THE PLANS ARE THE EASIER THEY ARE
2.1.3 RULE 3 : A PLAN IS NO MORE THAN AN EDUCATED GUESS
2.1.4 RULE 4 : THE CUSTOMER IS ALWAYS RIGHT
3.1.1 STRATEGY GUIDELINES
3.1.2 THE STRATEGIC REVIEW
3.2.1 PRICE, INNOVATION AND QUALITY POSITIONING
3.2.2 THE CATEGORY ASSORTMENT
3.2.3 SOURCING
3.3 MERCHANDISE PLANNING & MANAGEMENT
4.1 GAINING KNOWLEDGE
4.2.1 OTHER RETAILERS
4.2.2 CONSUMER AND MARKET RESEARCH
4.2.3 SUPPLY BASE
4.2.4 MEDIA
4.2.5 TRADE SHOWS AND EXHIBITIONS
4.2.6 DESIGNER SHOWS
4.2.7 FORECASTING AGENCIES
4.2.8 OUTLET FEEDBACK
5.1 THE BUYING DECISION
5.2.2.1 Price & Service Attitude
5.2.2.2 FASHION ATTITUDE
5.2.2.3 THE SEGMENTATION GRID
5.2.3.1 CUSTOMER PROFILING EXAMPLE
5.2.4 The Shopping Mission
5.2.5 Purchase Drivers
5.2.6 Defining the Shopping Mission and The Purchase Drivers
6.1.2 ATTRIBUTES
6.1.3 CAPTURING AND REPORTING DATA
6.2.1 THE PRODUCT HIERARCHY
6.2.2 DEFINITIONS : PRODUCT, OPTION, SKU AND UPC
6.2.3 PRODUCT ATTRIBUTES
6.2.5 PRODUCT HIERARCHY RULES
6.3.1 THE OUTLET HIERARCHY
6.3.2 OUTLET ATTRIBUTES
6.4.1 THE TIME HIERARCHY
6.4.3 TIME HIERARCHY RELATIONSHIPS
6.4.4 TIME ATTRIBUTES
6.5 Transaction attributes
7.1.1 SALES
7.1.2 CUSTOMER RETURNS
7.1.3 PROMOTIONAL COST VALUE
7.1.4 DISCOUNTS VALUE
7.1.5 STOCK
7.1.6 INTAKE
7.1.7 STOCK ADJUSTMENTS
7.1.8 SHRINKAGE
7.2.1 INTAKE MARGIN %
7.2.2 MARGIN ON SALES VALUE
7.2.3 MARKDOWN
7.2.4 MARKDOWN %
7.2.5 DEPTH OF MARKDOWN %
7.2.6 AVERAGE DEPTH OF MARKDOWN %
7.2.7 PROMOTIONAL COST %
7.2.8 DISCOUNTS %
7.2.9 WEEKS COVER
7.2.10 AVERAGE WEEKS COVER
7.2.11 STOCK TURN
7.2.12 FORWARD COVER
7.2.13 TERMINAL STOCK
7.2.14 RATE OF SALE
7.2.15 FULL PRICE SELL THROUGH %
7.2.16 AVERAGE SELLING PRICE
7.2.17 AVAILABILITY
7.2.18 SALES AND MARGIN PER SQUARE FOOT
7.2.19 OUTLET TRADING SURPLUS
7.2.20 VARIANCE %
7.2.21 PARTICIPATION %
7.3.1 GROSS DEMAND
7.3.2 NET DEMAND
7.3.4 GROSS DISPATCHES
7.3.5 HELD ORDERS
7.3.6 RETURNS
7.3.7 NET DISPATCHES (SALES)
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P. 1
Keith Dunn

Keith Dunn

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Published by r96r

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Published by: r96r on Oct 18, 2010
Copyright:Attribution Non-commercial

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I want to reference some material from this book can u please tell me the name of book or can u send me details if it is possible thxs...
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