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ƒ Design is a creative process
ƒ Ideas are easy, design is work
ƒ Make design a visible process

ƒ Create specific times and deadlines

for feedback
–And pay attention to what you get
ƒ Set concrete goals [from
designer side]
ƒ Prototype design process, if
necessary
Ad hoc [unplanned] design is a
recipe for disaster.
Ideas are great fun

ƒ Beware the two-man effect

ƒ A is a great idea!
ƒ It is! And so is B!
ƒ Yes, exactly! A and B and C are great!
ƒ We need A, B, C, and D in our game!
Design is more about eliminating
ideas than coming up with them.
Design
TECHNICAL
DEFINITATION
 Design
Graphic design is the process and art of combining text and graphics
and communicating an effective message in the design of logos,
graphics, brochures, newsletters, posters, signs, and any other type of
Visual communication.

Design is Universal Language in visual World

Elements of Graphic Design

5 Basics
1 Lines

2 Shapes
3 Mass
4 Texture

5 Color
1 Lines
 1 Lines
Lines are one of the basic elements of design. Alone or in combination
with other lines or shapes they can aid in the readability, appearance,
and message of a design.
– Straight
– curved
– thick
– thin
– solid & not-solid.
Use lines to:
– organize
– texturize
– guide the eye
– provide movement
– make a statement
– convey universal meanings
 1 Lines

A line is a mark connecting two points.

How we get from point A to point B
gives the line its distinctive character
and appearance.
 1 Lines

Line should be used purposefully in the overall design.

Some ways that you might use lines in your design are to:
Organize, connect, separate

ƒ Create movement
ƒ Provide texture
ƒ Convey a mood or emotion
ƒ Define shapes
ƒ Provide emphasis
ƒ Provide a framework
 1 Lines

Few of the ways lines might be used in page layout or illustration.

2 Shapes
 2 Shape
Some ways that you might use shapes in your design are to:
– Organize, connect, separate
– Symbolize an idea ƒ Geometric Shapes
– Create movement
– Provide texture or depth ƒ Natural Shapes
– Convey a mood or emotion ƒ Abstract Shapes
– Provide emphasis
– Provide a framework

A]. Geometric Shapes

Geometric shapes [basic square, circle, triangle, octagon, Starburst ] have specific
Meanings

B]. Natural Shapes

Natural shapes can add interest and reinforce a theme [Leaf, Human..etc.].
 2 Shape
C]. Abstract Shapes
Some abstract shapes are almost universally recognized and easily 'read' even
when the text is in an unfamiliar language.
– wheelchair,
– male and female symbols for restrooms
– jagged steps for stairs
Icons are often abstract or stylized shapes. For example,
a rectangle with a 'folded corner' …………document or a word processing program.
hollow circle or oval ……….. planetary system or network,
 2 Shape
SQUARE
ƒ To symbolize honesty, stability, equality, comfort, rigidity, uniformity or familiarity.
ƒ To highlight, organize

CIRCLE
ƒ free movement [use of lines ]
ƒ grabbing attention
ƒ providing emphasis
basketball, baseball, or soccer

[O can be replace with ]

TRIANGLE
ƒ up, down, left, right
ƒ religious Trinity, a pyramid, a flag or pennant, an arrow, a beacon
ƒ Growing
 Mass/
3
Volume/ Size
 Mass
Each piece has a physical mass. The physical mass or size is the actual dimensions of the
piece — height, width, thickness/weight (of paper), and depth (3D objects).

to accommodate information, content

bi-fold……… rather than the usual single business card

to accommodate normal size restraints or expectations

Standards we have to follow….. Postal stamp, envelop .etc

to create contrast
The contrast between the size of the page and the size of the
content (image) draws attention to the image and can create a
specific mood (depending on other elements) such as
conservative, elegant, lonely, or open.