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Scott Poll

Scott Poll

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Published by miketipping

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Published by: miketipping on Oct 19, 2010
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10/19/2010

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To: Whom It May ConcernFr: Pulse Opinion ResearchRE: Survey Data for Maine GovernorDate:October 11, 2010On October 7, 2010, Pulse Opinion Research conducted a telephone of survey of 500 likely voters in Mainefor the 2010 Maine Gubernatorial election.The margin of sampling error for the full sample is +/- 4.5 percentage points with a 95% level of confidence. This means that an identical survey conducted under the same circumstances would generatea result within the margin of sampling error 19 times out of 20.There are other potential sources of error in any survey including question wording. Pulse OpinionResearch did not develop the questions for this survey.The survey was conducted using an established automated polling methodology. Calls were placed torandomly-selected phone numbers through a process that insures appropriate geographic representation.After the calls are completed, the raw data is processed through a weighting program to insure that thesample reflects the overall population in terms of age, race, gender, political party, and other factors.The processing step is required because different segments of the population answer the phone indifferent ways. For example, women answer the phone more than men, older people are home more andanswer more than younger people, and rural residents typically answer the phone more frequently thanurban residents.The population targets were based upon census bureau data, a series of screening questions to determinelikely voters, and other factors. Pulse Opinion Research determines its partisan weighting targets througha dynamic weighting system that takes into account voting history, national trends, and recent polling.Pulse Opinion Research does not comment on any survey work commissioned by clients.For additional information, see www.PulseOpinionResearch.com

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