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Electronic Media Buying

Electronic Media Buying

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Published by rajuarora40

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Published by: rajuarora40 on Oct 19, 2010
Copyright:Attribution Non-commercial


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Presented ByNidhi Gupta
Do you have control of your clients PR & media budget?
Are you able to buy media space for your clients?
Are you aware of special features coming up relating to your client¶s product or service?
Are you unsure of how media is planned and bought?
Do you understand the terminology used in buying media?
his talk sets out to:
Explain the media planning process
Outline the tools available to plan with
Define key terms used in the bought media environment
Open the floor for questions throughout the discussion

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