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Electronic Media Buying

Electronic Media Buying

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Published by rajuarora40

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Published by: rajuarora40 on Oct 19, 2010
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12/26/2013

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ELECTRONIC MEDIA BUYING
Presented ByNidhi Gupta
 
´
Do you have control of your clients PR & media budget?
´
Are you able to buy media space for your clients?
´
Are you aware of special features coming up relating to your client¶s product or service?
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Are you unsure of how media is planned and bought?
´
Do you understand the terminology used in buying media?
 
´
T
his talk sets out to:
«
Explain the media planning process
«
Outline the tools available to plan with
«
Define key terms used in the bought media environment
«
Open the floor for questions throughout the discussion

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