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Table Of Contents

Survey Background
Definitions
Key findings ±B2B Marketing Mix
Industry-Specific Vehicles Are Most Effective
For Branding
2005 B2B Marketing Spending
Online Marketing Will Be More Important Than
Direct Mail and General Business Magazines
Discussion Points
Appendix
Objectives
Methodology
Appendix 2: Respondent data
Respondents By 2005 Marketing Budget
Respondents By Company Revenue
Respondents By Title
Appendix 3 ±Marketing Goals
Appendix 4 ±Online Marketing Data by BIN
B2B Marketing Profile ±Architecture
B2B Marketing Profile --Architecture
B2B Marketing Profile ±Automotive
B2B Marketing Profile ±Aviation
B2B Marketing Profile --Aviation
B2B Marketing Profile ±Computing
B2B Marketing Profile --Computing
B2B Marketing Profile --Electric Engineering
B2B Marketing Profile ±Government
B2B Marketing Profile --Government
B2B Marketing Profile ±Healthcare
B2B Marketing Profile --Healthcare
B2B Marketing Profile --Movies, Radio & TV
B2B Marketing Profile --Pharmaceuticals
B2B Marketing Profile --Professional Services
B2B Marketing Profile --Resources
B2B Marketing Profile --Restaurant
B2B Marketing Profile ±Retail Services
B2B Marketing Profile --Science and R&D
B2B Marketing Profile --Transportation
B2B Marketing Profile ±Travel
B2B Marketing Profile --Travel
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ABM Sales Presentation Final v2 Ext

ABM Sales Presentation Final v2 Ext

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Published by Anupam Kumar

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Published by: Anupam Kumar on Oct 20, 2010
Copyright:Attribution Non-commercial

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