Logo Functions & Descriptors
1) Here is a list of characteristics and attributes prospects and customers may use todescribe an entity, and to which an entity might aspire. Boldface or color the five thatare most appropriate for the entity. Add others not listed beneath the table.
Adventurous Ageless Aggressive BrilliantCheerful Competent Competitive ConfidentDependable Devoted Excellent ExcitingFirst-class Friendly Fun HappyHelpful Honest Innovative InsightfulIntense Likable Optimistic PersistentPrestigious Progressive Protective QualityRespectful Romantic Safe SkillfulSophisticated Spiritual Strong SuccessfulThrilling Timeless Timely TranquilTrendy Trustworthy Whimsical Wise
2) This list contains “personality” descriptors. Boldface or color the three or four mostappropriate descriptors that honestly reflect the entity, its vision and culture, whilealso imparting the “image” most appropriate in attracting target market(s).
Add anyothers not listed in the space below the list.
Assertive Beauteous Bright Business-likeClassic Competitive Cooperative CreativeEnergetic Flamboyant Flirtatious FuturisticHealth-concerned Homey Humorous IntellectualJoyful Leader-like Macho MysteriousNo-nonsense Nostalgic Passionate PatrioticPowerful Practical Protective QuickRare Romantic Scientific Senior-orientedSentimental Sparkling Steady SubtleSympathetic Tangy Technical UrbaneVirtuous Wholesome Woodsy Youth-oriented
3) Boldface or color the applications to which the new logo will be applied. Add othersbelow the list if needed.
Business cards Stationery Product ID Building signageVehicular signage Corporate literature Promotional literature AdvertisingAd specialties Exhibits Websites/email PublicationsPackaging Trade dress Co-op branding Clothing