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The New Mobile Strategy Guide: Discover your mobile business opportunity

The New Mobile Strategy Guide: Discover your mobile business opportunity

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Published by Modus Associates
The sudden and massive shift of consumer attention to mobile has caught many traditional brands off guard and struggling to keep up.

Written in plain English for business and marketing professionals, The new Mobile Strategy Guide offers five simple rules to help leaders cut through the noise and position their organization for success in a world where life and business are increasingly mobile.

The sudden and massive shift of consumer attention to mobile has caught many traditional brands off guard and struggling to keep up.

Written in plain English for business and marketing professionals, The new Mobile Strategy Guide offers five simple rules to help leaders cut through the noise and position their organization for success in a world where life and business are increasingly mobile.

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Published by: Modus Associates on Oct 20, 2010
Copyright:Attribution Non-commercial

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07/09/2014

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MODUS ASSOCIATES :
EXECUTIVE BRIEFING SERIES
NEW RULES OF THE ROAD
The speed of mobile adoption is far outpacing that of prior technologies. Mobile will soon be the primary digital means that consumers use to interact with brands, friends, retailers and other businesses.
– Burson-Marsteller, The State of Mobile Communications
MOBILE STRATEGY
GUIDE: THE
 
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© Modus Associates, LLC modusassociates.com
Talk about a tipping point.
 For the rst time ever we now spend more time surng the web on our phones than on PCs. We even spend more time on our phones than watching TV. It happened more quickly than most of us anticipated, and for savvy brands and organizations the sky is truly the limit.
Some people are calling mobile the second Internet revolution.
We think it’s much bigger than that.
 
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© Modus Associates, LLC modusassociates.com
Carried away:
 
The state of mobile today
Your customers and employees are turning to their phones for everything: Today’s news, tomorrow’s weather, directions, distractions, bank balances and the answer to every conceivable question. Our phones have become the nerve center and remote control of our lives. And we can’t get enough of them. Meanwhile a new generation of mobile businesses and services is emerging without physical locations, front-line employees or even the need for a desktop website. Car service Uber, food delivery service Seamless and digital bank Simple are noted examples. Even “old internet” companies like Netix, Zipcar and Yelp are increasingly mobile-only in the eyes of their customers. If people can do it on mobile, they will.
The mobile web has quickly become the  primary point of entry to all of the world’s knowledge, goods and services.
Scott McDonald, Co-founder, Modus Associates
Mobile is changing
 
how we live
The average person checks their phone 150 times per day.6% of U.S. consumers are already mobile only, meaning no home phone and no computer.
...how we work
90% of US employees used their personal device for work purposes in 2013.15% of information workers use at least three devices and work from at least three locations to do their jobs.
...how we spend
Goldman Sachs predicts retail mobile commerce sales will reach $626 billion in 2018, representing a staggering 47% of e-commerce sales. According to Pew, mobile payments could eliminate the need for consumers to carry cash and credit cards as soon as the year 2020.

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