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The state of mobile today
Your customers and employees are turning to their phones for everything: Today’s news, tomorrow’s weather, directions, distractions, bank balances and the answer to every conceivable question. Our phones have become the nerve center and remote control of our lives. And we can’t get enough of them. Meanwhile a new generation of mobile businesses and services is emerging without physical locations, front-line employees or even the need for a desktop website. Car service Uber, food delivery service Seamless and digital bank Simple are noted examples. Even “old internet” companies like Netix, Zipcar and Yelp are increasingly mobile-only in the eyes of their customers. If people can do it on mobile, they will.
The mobile web has quickly become the primary point of entry to all of the world’s knowledge, goods and services.
Scott McDonald, Co-founder, Modus Associates
Mobile is changing
how we live
• The average person checks their phone 150 times per day.• 6% of U.S. consumers are already mobile only, meaning no home phone and no computer.
...how we work
• 90% of US employees used their personal device for work purposes in 2013.• 15% of information workers use at least three devices and work from at least three locations to do their jobs.
...how we spend
• Goldman Sachs predicts retail mobile commerce sales will reach $626 billion in 2018, representing a staggering 47% of e-commerce sales. • According to Pew, mobile payments could eliminate the need for consumers to carry cash and credit cards as soon as the year 2020.