Executive summary and key conclusions1.
Framing the debate2.
Mainstream media motivations, doubts and dilemmas2.1 Definitions and motivations2.2 BBC2.3 Guardian and Telegraph2.4 New York Times2.5 CNN2.6 Comparisons of activity2.7 Lessons and conclusions3.
Changing coverage3.1 Iranian elections3.2 G20 case study4.
Changing journalistic practice; telling stories with the audience4.1 Robert Peston (BBC): Peston’s Picks blog4.2 Jemima Kiss (Guardian): Twitter and technology4.3 Additional perspectives on changing journalistic practice5.
The nature and importance of social networks for journalism5.1 Popularity and usage5.2 Changing nature of recommendation5.3 Business models and the future of the social web6.
Conclusions and implications for mainstream organisationsBibliography and acknowledgments