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Audio Branding

Audio Branding

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Published by Mario Möllenbeck
Audiobranding. Zu unrecht völlig unterschätzt.
Audiobranding. Zu unrecht völlig unterschätzt.

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Published by: Mario Möllenbeck on Oct 21, 2010
Copyright:Attribution Non-commercial

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05/07/2014

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I
 
Audio-Branding
Autor: Mario MöllenbeckKöln, den 01.06.2010
 
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Inhaltsverzeichnis
Inhaltsverzeichnis..................................................................................................................................II
 
Abbildungsverzeichnis.......................................................................................................................III
 
1.Einleitung...............................................................................................................................................1
 
1.1.Problemstellung..............................................................................................................................1
 
1.2.ZielederArbeit................................................................................................................................2
 
2.Grundlagen............................................................................................................................................2
 
2.1.DefinitionAudio-Branding.........................................................................................................2
 
2.2.AbgrenzungAudio-Branding.....................................................................................................3
 
3.Ziele..........................................................................................................................................................4
 
3.1.ÖkonomischeZiele.........................................................................................................................4
 
3.2.SozialeZiele.......................................................................................................................................4
 
3.3.quantitativeZiele............................................................................................................................5
 
3.4.QualitativeZiele...............................................................................................................................6
 
4.InstrumentedesAudioBrandingsundderenWirkung....................................................6
 
4.1.Audiologo...........................................................................................................................................6
 
4.2.Jingle.....................................................................................................................................................7
 
4.3.Werbelied...........................................................................................................................................7
 
4.4.Sprache................................................................................................................................................8
 
4.5.Musik...................................................................................................................................................8
 
5.AudioBrandinginderPraxis........................................................................................................9
 
5.1.Erfolg-Carglass–Carglassrepariert,Carglasstauschtaus.........................................9
 
5.2.Nichterfolg-MercedesBenzSoundLogo.........................................................................10
 
5.3.SchwierigkeitendesAudio-Brandings...............................................................................10
 
6.Fazit.......................................................................................................................................................11
 
7.Ausblick...............................................................................................................................................12
 
Literaturverzeichnis...........................................................................................................................13
 
 
II
 

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